Roxana Irimia — “the marketing roxstar” | ex-Chili Piper, lemlist | FOLLOW to save hours of research on what actually works in marketing and drives pipeline
“the marketing roxstar” | ex-Chili Piper, lemlist | FOLLOW to save hours of research on what actually works in marketing and drives pipeline
Roxana Irimia ranks #308 of 19,190 LinkedIn creators in Marketing & Advertising, and is a standout voice in France. They have 61.4K followers and published 9 posts in the last 30 days at a 0.6% average engagement rate.
- 61.4K followers
- 9 posts / 30d
- 0.6% avg engagement
- 625 follower growth / 30d
The roast
Roxana calls herself a marketing roxstar, yet she’s managed to post four times in a month and still have the audience engagement of a local library’s lost and found. She promises to save people time on research, but looking at her output, the only thing she’s actually conserving is her own effort.
About Roxana
Sharing insights on marketing, GTM, product marketing, copywriting, personal branding, and pipeline growth — from what I build, test, and turn into pipeline.No fluff. No BS. Just proven strategies from 10 years in SaaS. From content and product marketing for B2B companies ($1M-$10M ARR) to leading marketing at lemlist ($0 → $30M ARR, bootstrapped) and scaling global marketing at Chili Piper ($40M+ ARR).
Highlights
- Big Audience — 61,397 followers · top 1%
- Top 10% in France — Ranked #31 of 528 creators
- Top 10% in Marketing & Advertising — Ranked #87 of 1094 creators
- High Impact — 247 avg engagements per post · top 10%
Recent posts
What do you mean you didn’t ask your users if they need your new "AI powered intelligent collaborative seamless insight orchestration hub?” Aahh, the product manager thought users would want it? The designer already started mockups and they looked too pretty to not do something with them? The engineer said it was actually possible to build? And the CEO called it: "a strategic differentiator"? Yeah, then it’s okay! I guess users will figure out how to need it. 🤦🏼♀️
53 reactions · 26 comments · 0 reposts
The best content doesn't come from a content calendar. It comes from a sales call where a customer described their problem better than the website, a meeting where someone asked the question everyone was thinking, a moment where the real thing finally got said out loud. Most content strategies aren't a distribution problem, but a listening problem.
92 reactions · 37 comments · 1 reposts
“We tried LinkedIn ads, no results.” → heard this sentence in 10+ calls with CEOs, CMOs, and CROs in the past month. Most companies spend A LOT of money on LinkedIn ads and still can’t answer which accounts engaged, which ones became pipeline, what’s the revenue from the campaigns. Been there, done that! With Batikan, we built 10s of workflows, dashboards, Slack notifications, and CRM tracking to connect LinkedIn ads to pipeline and revenue. Another option is Fibbler. From what I’ve seen, it’s one of the few tools focused on linking LinkedIn ad engagement to pipeline. My advice is: before r
58 reactions · 15 comments · 1 reposts