Philip Ilic — LinkedIn Ads Specialist | Dm Me To Access My full LinkedIn Ads Playbooks👇 | Rooftop Cinema Owner🍿
LinkedIn Ads Specialist | Dm Me To Access My full LinkedIn Ads Playbooks👇 | Rooftop Cinema Owner🍿
Philip Ilic ranks #613 of 18,566 LinkedIn creators in Growth Marketing, and is a standout voice in Portugal. They have 15.7K followers and published 23 posts in the last 60 days at a 0.3% average engagement rate.
- 15.7K followers
- 23 posts / 60d
- 0.3% avg engagement
- 205 follower growth / 30d
The roast
Philip is the only guy in Portugal who bought a rooftop cinema just to finally see his LinkedIn engagement numbers projected on a screen where people would actually look at them.
About Philip
I've been running B2B ads for 9 years, diving deep into LinkedIn Ads in 2020—that’s 5 years of laser-focused expertise on the platform. Since then, I’ve managed millions in ad spend for 150+ clients, helping businesses scale their demand generation, lead gen, and revenue strategies. 💡 What I do: 👉 I run Kiin, a niche LinkedIn Ads agency working with budgets up to $100K/month 👉 I help B2B companies own their demand, lower CPLs, and convert more pipeline 👉 I design and execute high-performing LinkedIn campaigns that drive real ROI 🔹 Want to scale your LinkedIn Ads profitably? Let’s chat. Book a call: https://calendly.com/phil-kiin/30min 🔹 Learn more at www.kiin.co
Highlights
- Top 5% in Portugal — Ranked #3 of 98 creators
- Top 5% Creator — 23 posts in 30 days
- Top 10% Audience — 15,714 followers
- Top 50% Engager — 0.28% engagement rate
Recent posts
This is what we learned from analysing 22.6 million LinkedIn Message/Convo Ad sends... • 30% of accounts running lead forms generated zero leads. • Median CPL was $200 across all offers. • A webinar sign-up cost $27. An ebook lead cost $90. A demo cost $304. • The median open rate was 42.6%. • Only 1% of people who opened ever clicked into the form. • Per 1,000 sends: 427 opens, 4 form opens, 1.6 leads. • Open rate explained just 2% of the difference in CPL between accounts. • Higher bids increased cost per send by 80%. • Higher bids increased CPL by 44%. • Higher bids did not improve open ra
43 reactions · 2 comments · 0 reposts
A LinkedIn Ads forecast is pretty meaningless without the rest of the business model. 40 leads sounds good. Unless those leads cost $700 each and only 2% become customers. ⠀ When we’re working out whether LinkedIn Ads actually makes sense for a B2B SaaS company, we normally work backwards from the economics. ⠀ First, we need to know a few things:⠀ + Your ACV. + How many demos turn into customers. + How long deals normally take to close. + How much budget you’re willing to put behind it. ⠀ Then we look at what it actually costs to reach your audience. ⠀ Whats SUPER cool is we at Kiin.co - Linke
17 reactions · 3 comments · 0 reposts
Thought Leader Ads got a lot more expensive this year. ⠀ And I think a lot of us, myself included, swung too far towards them. ⠀ For a while, I was even saying I wouldn’t run many other LinkedIn ad formats. ⠀ They were cheap, native to the platform, and the engagement numbers looked ridiculous. ⠀ But that’s changing. ⠀ In April alone, the cost of getting someone from a Thought Leader Ad to your website jumped 40%. ⠀ From January to August, the same accounts paid 85% more per landing page click. ⠀ That doesn’t mean Thought Leader Ads don’t work. ⠀ I still think they’re one of the best ways to c
24 reactions · 5 comments · 0 reposts
Last updated 2026-08-01