Oscar Horn — Building LinkedIn personal brands so you don’t have to

About Oscar

I spent 5 years building a career in an industry thats going to be wiped out by AI in the next two.I coached people in that industry, taught workshops, and built a TikTok following recommending tools.But with every new tool I discovered the clearer it became.Product Design as I knew it was a thing of the past.So I had to make a choice.Either, I struggle to get one of the few remote design roles available between millions of other Designers before AI could do the heavy lifting…or I expand on the other skills I had picked up along the way.You see, my coaching business for new designers had a steady stream of inbound clients since day one. And they all came from LinkedIn.I had posts go viral multiple times on TikTok and LinkedIn.I knew how to create content that not only converted but also got shared. A lot.But I never identified as a “Marketer” I didn’t study that. That was my wife.(Molly Stovold, CEO of Sitting Pretty. LinkedIn’s fastest growing inbound marketing agency).Molly’s business was growing faster than she could keep up.She needed a systems guy, who knew her strategies like the back of their hand.Someone who’d listened to her go on and on about what content frameworks convert and social selling techniques that fill the pipeline every day for the past 3 years.Someone who had put them into practice to build something for themselves.Someone who had done it with structure, processes, and design thinking integrated into literally all of it to make it make sense to non marketers.By this stage you probably know what I am about to say…She knew she needed me before I did.Next thing I knew, I was officially a Marketer.And so together we are building and scaling Sitting Pretty to $1m ARR. It took us 5 months to get to $300k and we are showing every step of the way here in public.Follow along to see what works (and what doesn’t) or book a call to apply for us to build your personal brand on LinkedIn.We’re pretty good at it:→ It took us 4 months to take Tanya’s brand to no.1 UK creator for Online Business on LinkedIn→ 3 months to transform a 75 year old lawyer’s dormant LinkedIn into 27k followers and a $25k coaching program we’re selling through the platform→ And Martijn’s web design agency went from nothing to a hitting capacity with a waitlist in only 3 months