Michelle Boockoff-Bajdek — Transformational CMO | Storyteller & Purpose-Driven Leader | Exploring the Power of Generative AI

About Michelle

I believe you should approach every opportunity with purpose and passion. As an accomplished Chief Marketing Officer, I've successfully led transformations and built high-performance marketing organizations from the ground up, as well as reinvigorated stagnant ones. I've been the steadfast voice — the champion — of the customer, representing them across every facet of the business. I've served as the shepherd and the steward of some iconic brands, building engaging narratives that engage, educate, and influence behavior. I am a strong data-driven marketer, focused on building programs that deliver the desired outcomes. And, I've had the privilege of leading my company's Corporate Social Responsibility program, which is built under the premise of keeping your purpose close to your product. I've been fortunate to build a career that has spanned decades and still allows me to learn something new every day. I've worked for small PE-backed firms and also large, multinational publicly traded companies. Most recently, I played a pivotal role, working with a new Leadership Team and Board of Directors, as my company re-entered the public markets via a de-SPAC transaction, a strategic merger, and multiple acquisitions. I have deep knowledge of and experience in digital transformation — and am well-versed in how quickly it accelerated during the global pandemic. But, I believe my greatest achievements are those that aren't measured by growth in revenue and profits (although I've been quite successful on that front), but rather in the people I've had the good fortune to nurture and develop. I’m extremely proud to have actively mentored and sponsored leaders of the future — especially those from underrepresented communities. To learn more about me, visit www.michellebb.com Key Strengths: Leadership and Culture | | Mergers & Acquisitions | Public Company Operations | Private-Equity Turnarounds | Brand Strategy | Diversity, Equity, and Inclusion | Corporate Social Responsibility | Marketing Organization Builds & Rebuilds | "Glocal" Mindset | Agile Marketing | Go to Market (GTM) Strategy and Execution | Account-based Marketing (ABM) | Digital Marketing | Product and Portfolio Marketing | Sales Enablement & Effectiveness | Customer Acquisition, Growth and Retention | Account Based Marketing (ABM) NOTE: Opinions, positions, and views are my own and don’t necessarily represent those of my employer.