Melina Hess — CRO | AB Testing | Experimentation
CRO | AB Testing | Experimentation
Melina Hess ranks #291 of 14,983 LinkedIn creators in B2B SaaS Sales, and is a standout voice in Germany. They have 15.7K followers and published 88 posts in the last 30 days at a 0.3% average engagement rate.
- 15.7K followers
- 88 posts / 30d
- 0.3% avg engagement
- 459 follower growth / 30d
The roast
Melina has published 50 posts in a month to achieve a staggering 0.26 percent engagement rate. It turns out she’s an expert in Conversion Rate Optimization because she’s successfully converted 15,000 followers into a group of people who are physically incapable of clicking like.
About Melina
Hi, I am Melina :) I'm a Conversion Rate Optimization Consultant with a passion for turning data into growth. Over the past 5+ years, I've helped design, run and scale A/B testing programs that have delivered measurable results for some of the most recognized brands in the DACH region. At Drip Agency, I’ve been part of the journey from startup to becoming one of the leading experimentation agencies in Europe. To date, we’ve executed more than 3,000 on-site experiments, generating over €150 million in additional revenue for our clients. My work sits at the intersection of behavioral psychology, UX and data science. I specialize in uncovering user insights, crafting testable hypotheses and running high-velocity experimentation programs that move the needle. Whether it's optimizing a single landing page or building out a company-wide experimentation culture, I bring a structured, evidence-based approach to every challenge. My work is regularly recognized within the industry eg. being featured by Convert.com, published on platforms like GoodUI and GuessTheTest as well as winning the “Best in Test” award 2024. I also co-authored the published study “A Conceptual Replication of the Differential Price Framing Effect in the Field” (Marketing Letters). I’m driven by the power of small, data-backed changes and by helping teams move from gut feeling to a true experimentation mindset. Happy to connect - always open to talking CRO, growth, and experimentation.
Highlights
- Consistent Creator — 88 posts in 30d · top 1%
- Top 1% in Germany — Ranked #4 of 497 creators
- Top 5% in B2B SaaS Sales — Ranked #5 of 116 creators
- Big Audience — 15,698 followers · top 10%
Recent posts
One dropdown was costing this store €350,000 a year. Removing it made buying effortless again. Not because of price. Not because of product. Because of sizing. Sizes were hidden inside a dropdown. Users had to: tap → open → search → then decide That extra step was enough to create hesitation. And hesitation on mobile usually means leaving. So we tested something simple: Show all sizes immediately. Mark what’s in stock. Add EU / US / UK labels. Make it impossible to miss. No redesign. No new features. Just clarity. Result: +1.75% conversion lift +€350,000 additional revenue 0 extra
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One tweak to the women's product listing page = thousands in extra monthly revenue. We swapped dry category headers for emotional, visual storytelling in the menu. Hypothesis? It would slash decision fatigue via Cognitive Load Theory, letting shoppers zero in on what they crave faster. The results crushed it: - ARPU: +1.86% (mobile +1.40%, desktop +1.89%) - AOV: +1.40% - Conversion rate: +0.45% All statistically significant overall, with €6K+ extra during the test alone. Projected monthly lift? Easily into five figures. Why it won big for women's apparel: Visuals hit the emotional sweet
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I mapped 60 A/B tests from SNOCKS and OceansApart into one CRO megafile. This is the closest thing to a "CRO money printer" you'll find. These are the tests behind €690M in combined revenue across 2 of Europe’s fastest-scaling DTC brands. Most tests fail because teams copy competitors instead of understanding what actually drives buying decisions. I mapped 60 A/B tests from OceansApart and SNOCKS to find the exact patterns that succeeded. What's inside: ↳ 60 detailed A/B tests from SNOCKS and Oceansapart ↳ Side-by-side visuals with clear before/after takeaways ↳ Psychological mechanism
33 reactions · 39 comments · 1 reposts