Melina Hess, CRO | AB Testing | Experimentation
CRO | AB Testing | Experimentation
- 16.3K followers
- 51 posts / 60d
- 0.2% avg engagement
- 567 follower growth / 30d
Melina Hess ranks #356 of 18,993 creators on the LinkedIn Ranking, working in B2B SaaS Sales and based in Germany. They have 16.3K followers and published 51 posts in the last 60 days at a 0.2% average engagement rate.
The roast
Melina has published 50 posts in a month to achieve a staggering 0.26 percent engagement rate. It turns out she’s an expert in Conversion Rate Optimization because she’s successfully converted 15,000 followers into a group of people who are physically incapable of clicking like.
About Melina
Hi, I am Melina :) I'm a Conversion Rate Optimization Consultant with a passion for turning data into growth. Over the past 5+ years, I've helped design, run and scale A/B testing programs that have delivered measurable results for some of the most recognized brands in the DACH region. At Drip Agency, I’ve been part of the journey from startup to becoming one of the leading experimentation agencies in Europe. To date, we’ve executed more than 3,000 on-site experiments, generating over €150 million in additional revenue for our clients. My work sits at the intersection of behavioral psychology, UX and data science. I specialize in uncovering user insights, crafting testable hypotheses and running high-velocity experimentation programs that move the needle. Whether it's optimizing a single landing page or building out a company-wide experimentation culture, I bring a structured, evidence-based approach to every challenge. My work is regularly recognized within the industry eg. being featured by Convert.com, published on platforms like GoodUI and GuessTheTest as well as winning the “Best in Test” award 2024. I also co-authored the published study “A Conceptual Replication of the Differential Price Framing Effect in the Field” (Marketing Letters). I’m driven by the power of small, data-backed changes and by helping teams move from gut feeling to a true experimentation mindset. Happy to connect - always open to talking CRO, growth, and experimentation.
Highlights
- Top 1% Creator
: 51 posts in 30 days
- Top 5% in Germany
: Ranked #9 of 762 creators
- Top 5% in B2B SaaS Sales
: Ranked #2 of 116 creators
- Top 10% Audience
: 16,265 followers
Recent posts
The ROI of CRO is one of the most misunderstood metrics in e-Commerce. Most brands evaluate it like a marketing expense. But CRO isn't an expense. It's a revenue multiplier. Unlike paid media, where every additional visitor costs money, CRO increases the value of the visitors you already have. That's why the economics look so different. The formula itself is simple: ROI = (Incremental Revenue − CRO Investment) ÷ CRO Investment The real question is how much additional revenue your optimisation programme generates. For example: • €50M annual revenue • 10% Revenue Per User (RPU) uplift •
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We rearranged the hero content on the homepage. And this "smart" tweak crushed revenue by double digits. Our hypothesis? Repositioning key promo details would boost visibility of product offers like cookware deals, making decisions easier and spiking conversions via better perception. What actually happened: ARPU tanked -13.24% Conversion rate dropped -9.45% AOV fell -4.19% All statistically significant across mobile and desktop. Projected monthly revenue loss? Easily tens of thousands in the red. The data showed fewer clicks on the main CTA, so users bounced faster instead of engaging.
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30+ A/B-Tests from SNOCKS (Germany's #1 sock & underwear brand) proven by us. The ultimate CRO blueprint for Shopify stores! This system has helped scale 250+ European DTC brands, generated €21M for our client and now you can use it too. Inside, you'll get 30+ in-depth breakdowns of the exact CRO tests that drive real revenue growth. Here's what's included: → 30+ battle-tested experiments from their funnel → Full results + revenue impact for each test → Before & after comparisons with screenshots → Tactics you can implement in your Shopify store today BONUS: Full A/B Test Ideas Bundle incl
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Last updated 2026-08-01