Latané Conant — Chief Marketing Officer @ Parloa | Author | Category Creator | Community Builder | Board Advisor

About Latané

Why settle for the status quo when you could reinvent it? That’s the spirit I’m bringing to Parloa, where we’re not just raising the bar for AI in customer experience, we’re flipping the industry on its head. My mission is simple: accelerate Parloa as the essential technology partner for every brand obsessed with winning customers (and growing them). I’m not your classic CMO, and I’m proud of it. My journey—sales, consulting, accounting, and a dash of “rock-the-boat”—has powered everything from start-up scrappiness to boardroom transformations. Along the way, I helped 6sense rewrite the revenue playbook, authored the book that kicked “forms” to the curb, and co-founded CMO communities that became the heartbeat for countless marketers and operators. I love building something from nothing: new categories, loyal customers, and new ways of thinking about growth. Catch me speaking at industry events, building movements, and advising founders and boards of our ever-evolving craft. Whether you want to talk about new go-to-market strategies or the next great community experiment, I’m all in. My words to live by: Bring joy. Overdo it. Never waste a deadline. Most of all, never stop raising the bar for what a market leader, a team, and a community can be.