Kyle Poyar — Founder, Growth Unhinged | GTM & Monetization Newsletter
Founder, Growth Unhinged | GTM & Monetization Newsletter
Kyle Poyar ranks #434 of 14,983 LinkedIn creators in Founder-Led Sales, and is a standout voice in United States. They have 109.8K followers and published 13 posts in the last 30 days at a 0.3% average engagement rate.
- 109.8K followers
- 13 posts / 30d
- 0.3% avg engagement
- 2.3K follower growth / 30d
The roast
Kyle Poyar calls his newsletter Growth Unhinged, which is a brave choice for a man whose personality is a mid-range PowerPoint presentation on tiered pricing. He spent a decade helping startups reach $100M ARR just to end up as a guy who charges $500 an hour to explain why a tennis racquet is the most interesting thing about him.
About Kyle
Hi, I’m Kyle Poyar, the creator and writer of Growth Unhinged. I’ve spent the past 15 years helping software startups build their GTM strategy, figure out pricing & monetization, and accelerate growth. Now I'm a full-time solopreneur: - I share growth insights weekly through my Growth Unhinged newsletter, which reaches 85,000+ subscribers. Subscribe here: https://www.growthunhinged.com/subscribe - I work with tech startups through growth advising and pricing & packaging consulting. Send me an email or DM for more information.I was previously an Operating Partner at OpenView ($2.4B AUM) from 2016-2024 where I led marketing and partnered with portfolio founders on scaling revenue from $1 to $100M+ ARR. Fun fact: we coined product-led growth (PLG) and turned it into a household term in tech. Before that I was a Director at Simon-Kucher & Partners, the leading consulting firm specializing in pricing and packaging.Specific areas of interest include: pricing & packaging, AI monetization, product-led growth (PLG), GTM strategy, SaaS benchmarks
Highlights
- Big Audience — 109,788 followers · top 1%
- Top 5% in United States — Ranked #163 of 5205 creators
- High Impact — 295 avg engagements per post · top 10%
- Consistent Creator — 13 posts in 30d · top 10%
Recent posts
The initial decision about which customer to target (and how much to charge them) can feel almost arbitrary when you're just trying to hit your first $10k MRR. It's not. Back in 2014, Christoph Janz from Point Nine wrote what I’d consider to be a seminal framework. It maps the ways to build a $100M ARR SaaS company based on your target customer (which animal you're hunting). Four routes remain evergreen: 🐭 Hunting mice: Attract 1 million customers paying $100/year. 🐰 Hunting rabbits: Attract 100,000 customers paying $1,000/year. 🦌 Hunting deer: Attract 10,000 customers paying $10,000/y
54 reactions · 23 comments · 4 reposts
Well, tokenmaxxing was fun while it lasted. Welcome to the ROImaxxing era. 👉 Tokenmaxxing was meant to get teams to adopt AI. That box is now checked (and then some...). 👉 VC subsidies on AI tokens will (probably?) start to disappear as Anthropic & OpenAI go public (Anthropic just confidentially filed for IPO). 👉 The price of the best models isn't dropping to zero like everyone predicted. Anthropic's new advanced model (Mythos) is expected to cost $$$. What I think this will mean for pricing: 1️⃣ Margins on AI tokens/credits will keep getting compressed for those building on top of An
136 reactions · 69 comments · 5 reposts
Let’s ditch the myth of overnight success. Data across 6,500+ B2B startups tells a different reality: reaching $10M ARR is common only if you survive long enough, and fast paths are genuinely rare. 👉 8.4% of startups reached $10M+ ARR within 10 years of first revenue (this is despite potential survivor bias) 👉 Only 0.1% reached $10M+ ARR within 12 months of first revenue Those are the headlines from my new keynote at SaaStanak this week. I'm sharing the full slide deck for anyone who wants to dive into the data (courtesy of ChartMogul where I'm an Analyst in Residence) 👀 The data shows 4
149 reactions · 49 comments · 13 reposts