Kellen Casebeer — Helping companies find Message-Market-Fit | Founder @ The Deal Lab
Helping companies find Message-Market-Fit | Founder @ The Deal Lab
Kellen Casebeer ranks #406 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 21.0K followers and published 21 posts in the last 60 days at a 0.4% average engagement rate.
- 21.0K followers
- 21 posts / 60d
- 0.4% avg engagement
- 358 follower growth / 30d
The roast
Kellen claims he can scale your outbound revenue, but with an engagement rate lower than a toddler’s interest in broccoli, his primary professional achievement is proving that even 20,000 followers can’t make a single person care what you have to say.
About Kellen
Obsessed with speed to value. The #1 revenue struggle that most companies face is their inability to consistently & repeatably generate pipeline that converts into stable revenue. I’ve built a systematic way of dividing a market, identifying where your buyers are within it, and rapidly testing messaging against those segments in the pursuit of Message-Market-Fit. For less than the cost of an SDR I can run cold outbound campaigns (phone and/or email) on your behalf and establish what works vs what doesn't. 10x the volume, 10x the quality, and 10x the rate of learning vs doing it yourself or hiring a jr sales rep to try. I do this through my company, The Deal Lab. We are a proud Smartlead Certified Partner, which means the #1 tool for people building businesses like ours has recognized us for our excellence in the space. If you’re considering building an outbound program, or have one that isn’t performing like you wish it would - give me 30 minutes to change your perspective & I guarantee you’ll want to find ways we can keep the wins rolling together… people often remark that they're stunned what I'll do for free and confused why I don't paywall my helpfulness. When I'm not running my business, I also hangout in the free communities that I have built for digital sellers & side hustlers with the goal of being everything I wanted ((and needed)) but didn't have access to earlier in my career. I'm also really into submission grappling ((BJJ)), holistic health, lifting weights, and taking Lindy walks in the California sunshine with my beautiful family. If you're a sales rep, sales leader or Founder with questions or looking for support on something - drop me a DM 🤠 I love chopping it up and solving problems with my fellow sellers ❤️
Highlights
- Top 5% in United States — Ranked #160 of 5851 creators
- Top 5% Creator — 21 posts in 30 days
- Top 10% Audience — 21,014 followers
- Top 10% in Marketing & Advertising — Ranked #64 of 1092 creators
Recent posts
Yesterday, I got to spend some time with a good friend who was in town from West Virginia We walked through a vineyard, on the kickoff of harvest, and had a great time I hope you had a great weekend as well 😌❤️
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There’s a type of company operating today, expecting to lose, slowly going through the motions of zeroing out their bank account They started with a spark of an idea They maybe even had a few explorative conversations with their target market They raised some money Day 1, everything was so exciting… Then a year passed Less than expected traction, low usage among “pilots”, and uncertainty of what to do next The typical next thing, is to fail It takes heroism to aim for something higher Unfortunately, a lot of companies cope, by putting all of their focus on the tidbits of “what does wo
3 reactions · 0 comments · 0 reposts
A database of 450 million "accurate" records can miss the 10,000 companies you actually care about with zero impact on their marketing headline. Accuracy determines which people will actually see your message out of the list you load It is separate from knowing who to target or what to say, which you need if you want your campaigns to work Here’s 13 unscripted minutes on treating outbound like clinical trials for message-market fit (Pfizer pumps millions into clinical research, most of which never advances... WHY and HOW can they "waste" so much money?!) Thank you PROSPEO for partnering o
30 reactions · 14 comments · 0 reposts
Last updated 2026-08-01