Kellen Casebeer, Helping companies find Message-Market-Fit | Founder @ The Deal Lab
Helping companies find Message-Market-Fit | Founder @ The Deal Lab
- 21.0K followers
- 21 posts / 60d
- 0.4% avg engagement
- 358 follower growth / 30d
Kellen Casebeer ranks #445 of 18,993 creators on the LinkedIn Ranking, working in Marketing & Advertising and based in United States. They have 21.0K followers and published 21 posts in the last 60 days at a 0.4% average engagement rate.
The roast
Kellen claims he can scale your outbound revenue, but with an engagement rate lower than a toddler’s interest in broccoli, his primary professional achievement is proving that even 20,000 followers can’t make a single person care what you have to say.
About Kellen
Obsessed with speed to value. The #1 revenue struggle that most companies face is their inability to consistently & repeatably generate pipeline that converts into stable revenue. I’ve built a systematic way of dividing a market, identifying where your buyers are within it, and rapidly testing messaging against those segments in the pursuit of Message-Market-Fit. For less than the cost of an SDR I can run cold outbound campaigns (phone and/or email) on your behalf and establish what works vs what doesn't. 10x the volume, 10x the quality, and 10x the rate of learning vs doing it yourself or hiring a jr sales rep to try. I do this through my company, The Deal Lab. We are a proud Smartlead Certified Partner, which means the #1 tool for people building businesses like ours has recognized us for our excellence in the space. If you’re considering building an outbound program, or have one that isn’t performing like you wish it would - give me 30 minutes to change your perspective & I guarantee you’ll want to find ways we can keep the wins rolling together… people often remark that they're stunned what I'll do for free and confused why I don't paywall my helpfulness. When I'm not running my business, I also hangout in the free communities that I have built for digital sellers & side hustlers with the goal of being everything I wanted ((and needed)) but didn't have access to earlier in my career. I'm also really into submission grappling ((BJJ)), holistic health, lifting weights, and taking Lindy walks in the California sunshine with my beautiful family. If you're a sales rep, sales leader or Founder with questions or looking for support on something - drop me a DM 🤠 I love chopping it up and solving problems with my fellow sellers ❤️
Highlights
- Top 5% in United States
: Ranked #160 of 5851 creators
- Top 5% Creator
: 21 posts in 30 days
- Top 10% Audience
: 21,014 followers
- Top 10% in Marketing & Advertising
: Ranked #64 of 1092 creators
Recent posts
My ears just stopped ringing from getting yelled at through a very expensive pair of Klipsch speakers earlier this week The culprit: a CRM 🤣 Attio, the first CRM I’ve ever actually enjoyed using, just launched a bunch of their newest “agentic” infrastructure And thankfully, “we added a chatbot” wasn’t the announcement there’s a pretty big difference between putting agents inside old software vs building software that agents can actually use Most CRMs were built around a person clicking around i.e. Open record → change field → save → repeat Agents can query thousands of things, work in p
23 reactions · 9 comments · 0 reposts
Your target market started off as an innocent little baby, just like everyone else They had a childhood, Christmas memories, and a favorite type of candy on Halloween They got made fun of by some dweeb in middle school just like everyone else They have a favorite movie, a favorite sport, and a fun fact that makes them smile when they tell it to you People only work hard when there’s a “win” in it for them Just like no one accidentally became a starting nfl quarterback - no one accidentally became a b2b decision maker Bashfully, people will say “oh this is by accident” But you pry a li
6 reactions · 3 comments · 0 reposts
Smartlead was one of the first companies to put their name behind me when I went off on my own It changed my life forever It wasn't because we were the biggest agency, sent the most volume, or drove them the most affiliate $$$.... They just liked how we went about our work and decided to support us. We did EVERYthing different than "the current meta" was at the time. I had also just had a kid & lost a job unexpectedly.... real "hero's journey" type of situation You always remember who had your back when you needed it Which is why I recorded this little love letter video (riffed off the
20 reactions · 7 comments · 0 reposts
Last updated 2026-08-01