Karim Zitouni — Co-Founder @ Elevate | Making A/B testing simple for Shopify brands | Used across 1,400+ stores
Co-Founder @ Elevate | Making A/B testing simple for Shopify brands | Used across 1,400+ stores
Karim Zitouni ranks #519 of 19,190 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 2.9K followers and published 38 posts in the last 30 days at a 1.2% average engagement rate.
- 2.9K followers
- 38 posts / 30d
- 1.2% avg engagement
- 318 follower growth / 30d
The roast
Karim claims he learned to code by doing it wrong the first time, which explains why his app is just an A/B test for whether anyone will notice he’s running a glorified spreadsheet on a subscription model. He’s spent 22 posts this month trying to manufacture engagement for a product that literally exists to tell brands that nobody wants to click their buttons either.
About Karim
I taught myself to code, landed my first SWE job while still in college, and built Elevate with my brother. It's a data-backed A/B testing app for Shopify stores.Most of what I know came from doing it wrong first. Early on, our app looked terrible, and we didn't even realize it because we weren’t looking at it from the customer's perspective. Now 1,400+ brands use Elevate, which gives us visibility into what's actually working across niches that most CRO agencies don't have.I write about bootstrapping, the brother co-founder dynamic, and what we're learning from thousands of A/B tests across different niches.
Highlights
- Consistent Creator — 18 posts in 30d · top 5%
- Top 10% in Computer Software — Ranked #369 of 4695 creators
- Top 10% in United States — Ranked #572 of 5940 creators
- Top Engager — 1.26% rate · top 25%
Recent posts
The most valuable thing customer interviews ever gave us was vocabulary. Customers almost never describe problems the way founders do. They don't say "your onboarding lacks clarity." They say "I wasn't sure what to do next." When we started running feedback calls at Elevate we took notes on the exact words customers used. The actual phrases. Then we put those phrases back into the product. Into the onboarding copy. Into the feature descriptions. Customers started understanding it faster. Those words matter because customers don't buy using your language. They buy using theirs. The more
20 reactions · 8 comments · 0 reposts
The meme about first-time founders vs experienced founders is as true as they come. First-time founder sees a 1.6% CVR and immediately starts redesigning the product page. Experienced founder asks: when did it start dropping? What changed in the traffic mix? Which customer segments are converting and which aren't? What stayed the same when everything else shifted? We pulled up a store recently where the founder was convinced the product page was broken. The funnel data told a different story. 70% of visitors were dropping off on the collection page before they ever reached a product. The
20 reactions · 8 comments · 0 reposts
I think founders underestimate how quickly they become experts. That sounds like a good thing. BUT IT’S NOT. The longer you work on a product, the harder it becomes to remember what it's like seeing it for the first time. Everything just feels obvious: Navigation. Pricing. Onboarding. Terminology. But none of it is obvious to the customer. We learned this the hard way with Elevate. We’re months into building, we genuinely believed the product was intuitive. Then a customer got on a call and said the simplest possible sentence: "I don't understand how to use this." That's why we still
19 reactions · 8 comments · 0 reposts