Karim Zitouni, Co-Founder @ Elevate | Making A/B testing simple for Shopify brands | Used across 1,400+ stores

Co-Founder @ Elevate | Making A/B testing simple for Shopify brands | Used across 1,400+ stores

  • Elevate A/B Testing
  • Computer Software
  • United States
Rank
#587of 18,993
  • 2.9K followers
  • 33 posts / 60d
  • 1.2% avg engagement
  • 318 follower growth / 30d

Karim Zitouni ranks #587 of 18,993 creators on the LinkedIn Ranking, working in Computer Software and based in United States. They have 2.9K followers and published 33 posts in the last 60 days at a 1.2% average engagement rate.

The roast

Karim claims he learned to code by doing it wrong the first time, which explains why his app is just an A/B test for whether anyone will notice he’s running a glorified spreadsheet on a subscription model. He’s spent 22 posts this month trying to manufacture engagement for a product that literally exists to tell brands that nobody wants to click their buttons either.

About Karim

I taught myself to code, landed my first SWE job while still in college, and built Elevate with my brother. It's a data-backed A/B testing app for Shopify stores. Most of what I know came from doing it wrong first. Early on, our app looked terrible, and we didn't even realize it because we weren’t looking at it from the customer's perspective. Now 1,400+ brands use Elevate, which gives us visibility into what's actually working across niches that most CRO agencies don't have. I write about bootstrapping, the brother co-founder dynamic, and what we're learning from thousands of A/B tests across different niches.

Highlights

  • Top 5% Creator

    : 33 posts in 30 days

  • Top 5% in Computer Software

    : Ranked #106 of 4742 creators

  • Top 5% in United States

    : Ranked #212 of 5851 creators

  • Top 25% Engager

    : 1.22% engagement rate

Recent posts

  • Founders love talking about moving fast. Almost nobody talks about which decisions are actually safe to make fast. A landing page test is reversible. A pricing experiment is reversible. A feature flag is reversible. If you're wrong, you find out and change it. Hiring someone into a leadership role isn't like that. Neither is making a public promise to customers or building your roadmap around a bet you'll spend the next year executing. Those deserve more thought. The mistake isn't moving fast. It's applying the same speed to every decision. I've become much more interested in asking one qu

    31 reactions · 7 comments · 0 reposts

  • I think being a genuinely good human is about to be a bigger founder advantage than being the most technical guy in the room. I'm an engineer so this isn’t a dig at technical people lol. Building used to be the hard part. Now anyone can ship a decent product in a weekend. What's still hard is everything that needs another human to say yes. A customer getting on a call and telling you the truth. A great hire picking you over three other offers. Your team saying what they actually think. A buyer trusting you enough to switch. Some of the best stuff we've learned at Elevate came from customers

    28 reactions · 7 comments · 0 reposts

  • The metric you optimize for quietly determines which customers you want more of. We had a test where the losing variation converted worse, but the customers it brought in spent about 30% more and came back twice as often. If we'd optimized purely for conversion rate, we would've killed the variation that was attracting better customers. That's the part of experimentation people miss. You're not just choosing between two page variations. You're deciding what kind of customer behavior counts as a win. Conversion rate, AOV, repeat purchase rate, revenue per visitor- they can point you toward

    30 reactions · 8 comments · 0 reposts

Last updated 2026-08-01