Karim Zitouni — Co-Founder @ Elevate | Making A/B testing simple for Shopify brands | Used across 1,400+ stores
Co-Founder @ Elevate | Making A/B testing simple for Shopify brands | Used across 1,400+ stores
Karim Zitouni ranks #529 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 2.9K followers and published 33 posts in the last 60 days at a 1.2% average engagement rate.
- 2.9K followers
- 33 posts / 60d
- 1.2% avg engagement
- 318 follower growth / 30d
The roast
Karim claims he learned to code by doing it wrong the first time, which explains why his app is just an A/B test for whether anyone will notice he’s running a glorified spreadsheet on a subscription model. He’s spent 22 posts this month trying to manufacture engagement for a product that literally exists to tell brands that nobody wants to click their buttons either.
About Karim
I taught myself to code, landed my first SWE job while still in college, and built Elevate with my brother. It's a data-backed A/B testing app for Shopify stores.Most of what I know came from doing it wrong first. Early on, our app looked terrible, and we didn't even realize it because we weren’t looking at it from the customer's perspective. Now 1,400+ brands use Elevate, which gives us visibility into what's actually working across niches that most CRO agencies don't have.I write about bootstrapping, the brother co-founder dynamic, and what we're learning from thousands of A/B tests across different niches.
Highlights
- Top 5% Creator — 33 posts in 30 days
- Top 5% in Computer Software — Ranked #106 of 4742 creators
- Top 5% in United States — Ranked #212 of 5851 creators
- Top 25% Engager — 1.22% engagement rate
Recent posts
When someone says, "we already tested that," I usually want to know what the test actually looked like. When was it run? What had changed since then? Who was seeing it? What were we measuring? We saw a subscription default test fail once. The brand left it alone for 18 months. Then they ran it again. It won. The traffic mix had shifted. Acquisition channels had changed. The customers coming to the site had changed too. The old result wasn't wrong. It was just answering a question about the business 18 months earlier. That's why I'm careful with "we already tested that." An experiment gi
23 reactions · 7 comments · 0 reposts
The more businesses you study, the more dangerous “best practices” start to look. I mean it’s not like they're not wrong on average. Average just doesn't describe any specific store you're actually running. At 1,400+ Shopify stores, you stop seeing rules. You start seeing patterns. High-contrast CTAs usually convert better. On a luxury jewelry brand, green lost. Subscription defaults usually lift conversion. On an offer that hasn't earned that level of commitment yet, they don't. A rule tells you what to do. But a pattern tells you what to do and when it stops working. Nobody puts the
31 reactions · 7 comments · 0 reposts
There's a weird moment that happens when someone sees an empty discount code box at checkout. They start wondering: "Am I supposed to have one?" Five seconds ago they were buying. Now they're searching Google, checking their email, or opening another tab looking for a code. That's why I don't think discount fields are neutral UI. You might think you're just giving customers a place to enter a code. But they're thinking "Is everyone else getting a better price than me?" Sometimes the best checkout optimization is removing a question you accidentally created.
21 reactions · 5 comments · 0 reposts
Last updated 2026-08-01