Jon Miller — Marketo Cofounder | AI Marketing Automation Pioneer | Reinventing Revenue Marketing and B2B GTM | Cofounder B2B CMO Project | Board Director | Keynote Speaker | Cocktail Enthusiast
Marketo Cofounder | AI Marketing Automation Pioneer | Reinventing Revenue Marketing and B2B GTM | Cofounder B2B CMO Project | Board Director | Keynote Speaker | Cocktail Enthusiast
Jon Miller ranks #492 of 19,190 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 33.7K followers and published 10 posts in the last 30 days at a 0.5% average engagement rate.
- 33.7K followers
- 10 posts / 30d
- 0.5% avg engagement
- 423 follower growth / 30d
The roast
Jon Miller helped pioneer the marketing automation playbook, which explains why his own LinkedIn looks like a spam email sent to an abandoned inbox. He spent his career building tools to annoy the world, only to end up in stealth mode—the professional equivalent of a magician hiding because his final trick is just making his relevance disappear.
About Jon
I cofounded Marketo and helped create the marketing automation category. Now I'm building what's next: AI-native martech to fix the broken B2B demand generation playbook. After building Marketo from startup to IPO, then pioneering account-based strategies with Engagio (acquired by Demandbase), I've had a front-row seat to B2B marketing's evolution. WHAT I'VE LEARNED Today's CMOs face a broken system. The MQL-obsessed, lead-scoring, campaign-blasting playbook we built doesn't match how B2B buying actually works. Buyers research anonymously and 70% of their journey happens without us — yet by the time they do reach out, 80% of the time they’ve made their decision. The new playbook requires new fundamentals: investing in brand for the 95% of buyers not ready to buy; shifting from individual leads to buying groups; focusing on product-market fit, positioning, and brand availability and trust; and looking at the full customer journey: create, close, renew, expand. CMOs must navigate this shift under short-term pressure from boards addicted to MQLs. That means new metrics (goodbye attribution!) and new frameworks that help marketing leaders speak the language of CEOs and boards to reclaim their strategic role. At the same time, AI is transforming B2B go-to-market. AI agents will execute campaigns while marketers focus on what machines can't replicate: strategy, relationships, experiences, and creativity. Marketing operations teams can finally move beyond platform maintenance to strategic work that drives growth. If AI handles the "-ing" in marketing, we can focus on the "market." And yes, I discuss these ideas while making cocktails, because complex B2B problems deserve good drinks (#MarketingOnTheRocks). CURRENT PROJECTS Building next-generation marketing technology (stealth). Board director at AtData, Position2, and Puppydog.io. Speaking on marketing's transformation at conferences and corporate events (see jonmiller.com). Author of The Definitive Guide to Marketing Automation and The Clear & Complete Guide to Account-Based Marketing. Named Most Influential Marketing CEO by Corporate Excellence Awards and Top 10 Global B2B Marketer. Harvard Physics. Stanford MBA. Still curious after 20+ years in martech. LET'S CONNECT Let's connect if you're rethinking revenue marketing fundamentals, exploring alternatives to legacy marketing automation, wrestling with GTM alignment challenges, or figuring out how AI actually changes B2B go-to-market.
Highlights
- Big Audience — 33,721 followers · top 5%
- Top 10% in Computer Software — Ranked #402 of 4695 creators
- Top 25% in United States — Ranked #625 of 5940 creators
- Consistent Creator — 7 posts in 30d · top 25%
Recent posts
CMOs ask me constantly how to embed AI into their teams. Wendy White has 80-plus AI agents running parts of marketing at Daxko, and walked me and Sydney Sloan through how she got there on a recent episode of the B2B CMO Project podcast. Wendy’s answer: dedicated ownership, rewritten roles, and a willingness to dismantle the process built for the old way of working. She learned that the tools, the process, and the culture all have to move together, otherwise the tools just sit on top of a team still doing things the old way. HOW SHE GOT THERE Three years ago, Wendy started where most CMO
59 reactions · 14 comments · 1 reposts
“Marketers want – and will continue to use – a user interface.” – Jon Miller “Building an email or a campaign, for example, isn’t necessarily best done through a chat interface.” “The way I think about it with Phave, the company I’m building, is that everything can be done headlessly, over MCP and CLI. So if you have an agent that wants to operate the system, it can. That’s important because that’s where the future is.” “But there still needs to be an interface designed for a human, at minimum, to review what the AI did, make sure it’s right, and maybe tweak a few things.” “When you ask AI
33 reactions · 2 comments · 4 reposts
If you report on cost per lead, you signal to the world that you are a cost center. Sydney Sloan and I recently discussed our research with 50+ CMOs on a special episode of B2B CMO Project podcast. It was a great discussion (link in comments), including the idea that the metrics we've been using may actually be undermining our C-suite standing. LANGUAGE MATTERS For 20 years, we taught marketers to prove value through MQLs and cost per lead. At the time it felt like credibility, but I over time it actually worked against us. When you report in marketing language, you get treated as a marketi
81 reactions · 25 comments · 3 reposts