Jane Serra — Global Head of Marketing @ memoryBlue 🐘💙 | WIR Board Member | Creator & Host of 🎙️ Women in B2B Marketing | SaaS Growth Architect | Expert Slinky Detangler
Global Head of Marketing @ memoryBlue 🐘💙 | WIR Board Member | Creator & Host of 🎙️ Women in B2B Marketing | SaaS Growth Architect | Expert Slinky Detangler
Jane Serra ranks #719 of 19,530 LinkedIn creators in Online Media, and is a standout voice in United States. They have 17.4K followers and published 7 posts in the last 30 days at a 1.1% average engagement rate.
- 17.4K followers
- 7 posts / 30d
- 1.1% avg engagement
- 484 follower growth / 30d
The roast
Jane identifies as an Expert Slinky Detangler, which explains why she’s spent 17 years carefully untangling a career that still hasn’t actually gone anywhere. You have 16,000 followers and an engagement rate lower than the return policy on a dead battery.
About Jane
I’m a growth-minded, people-first marketing leader with 17+ years of experience driving revenue for B2B SaaS and services companies across VC-backed, PE-owned, and bootstrapped environments.As Global Head of Marketing at memoryBlue, I lead brand, demand gen, product marketing, and ABX across global markets (AMER, EMEA, APAC).I’ve led marketing from seed-stage startups to 100M+ scaleups, and built teams from 0 to 10+. Specialties:• Building and scaling marketing functions (from scratch or existing)• Revenue-focused demand generation (PLG + SLG)• Product marketing + strategic positioning• Brand storytelling that resonates• ABX and partner co-marketing plays• Leading with heart and clarityI’m also the creator + host of 🎙️ Women in B2B Marketing, a podcast and growing community that’s all about getting more women on mics, on stages, and in leadership.
Highlights
- Top 5% in United States — Ranked #282 of 6030 creators
- Top 10% Audience — 17,427 followers
- Top 10% Impact — 174 avg engagements per post
- Top 25% Creator — 8 posts in 30 days
Recent posts
New data from 7.1 million sales opportunities across 3,600+ companies shows quota attainment fell from 52% to 46% in a single year. This happened during the biggest sales tech boom in history. AI copilots, conversation intelligence, forecasting engines, budgets to match. More technology than revenue teams have ever had, and attainment went down. The convenient explanations all fail on contact with the data. Blame the market? Win rates held steady. Blame the reps? Deal cycles didn't lengthen and close rates didn't slip. Sellers are performing about as well as last year on the deals they a
49 reactions · 18 comments · 12 reposts
Zero to $400 million in revenue. Twelve years. Nine roles. That's Valerie Avila's run (and counting) at Justworks. I've watched a lot of sales careers. Almost nobody does that... ! So when Valerie says the problem with modern sales isn't the reps, it's what we've handed them, I listen. We sat down with her for The Revenue Wire, and one line stuck: "We've added a million tools to sales teams, but we haven't taught people how to actually operate in the world those tools created." Her issue isn't that sellers got soft. It's that companies buy the software and skip the part where we teach peo
26 reactions · 6 comments · 1 reposts
PE firms don't create value through cost cutting alone. They create value through repeatability - and your GTM team needs to be built for it. In our latest piece, memoryBlue President Aurelien Mottier breaks down exactly what private equity demands from revenue organizations: → Forecast accuracy isn't a planning exercise - it's the operating currency PE firms borrow, acquire, and exit against → Concentration risk kills valuations fast (no rep or customer should carry more than 15% of your revenue) → Net recurring revenue over 100% is the dream metric - new logos become incremental, not existe
3 reactions · 0 comments · 1 reposts
Last updated 2026-08-01