Rob Kaminski — Co-Founder @ Fletch | Positioning & Messaging for B2B Startups
Co-Founder @ Fletch | Positioning & Messaging for B2B Startups
Rob Kaminski ranks #270 of 19,190 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 69.5K followers and published 25 posts in the last 30 days at a 0.2% average engagement rate.
- 69.5K followers
- 25 posts / 30d
- 0.2% avg engagement
- 433 follower growth / 30d
The roast
Rob Kaminski spent his career designing surgical instruments for spinal surgeries, which explains why his LinkedIn content feels like a hardware upgrade for someone with no spine. He claims to have helped 500 startups find their positioning, yet his only real talent is occupying the 0.22% of my feed that makes me consider lobotomy.
About Rob
Co-founder & managing partner at FletchPMM.com — We've helped 500+ B2B startups position their products. What I've done: • Consulted with 500+ startups like Superhuman, Notion, Lemlist, to develop their positioning strategy. • Co-created a corporate incubator for a company acquired by Vista Equity Group. • Designed 50+ surgical instruments for specialty spinal surgeries. • Captained a GTM innovation program at Oracle.
Highlights
- Big Audience — 69,514 followers · top 1%
- Top 10% in United States — Ranked #358 of 5940 creators
- Top 10% in Marketing & Advertising — Ranked #104 of 1094 creators
- Consistent Creator — 9 posts in 30d · top 25%
Recent posts
For anyone doing cold outbound on LinkedIn... you can't hide behind new email domains with a fresh message. LinkedIn keeps the receipts. Making you easy to spot and BLOCK. Also, my name is not Alex. 😑
19 reactions · 12 comments · 0 reposts
Here is a cheat sheet for crafting clear B2B Messaging. It highlights the importance of context and timing. Remember, B2B Messaging is NOT just your value propositions. It’s an ongoing conversation with a customer. And like any good conversation, context is crucial. 👉 Context provides the foundation for being understood, and sets the stage for delivering a message that resonates.
56 reactions · 5 comments · 0 reposts
Me: “So who is your ICP? (Ideal customer profile)” Every B2B founder: “Mid-Market companies with more than 100 employees, $30M in revenue” Or sometimes they’ll say: “Startups” Or “Large Enterprises” 🙈 These firmographic ICPs are terrible — they are missing the actual attributes that make a potential target an ideal target. And if you use them to build your go-to-market programs, you’re going to end up burning cash trying to boil the ocean. ❌ And more importantly, only few of these ideal customers will actually become customers. Your ICP should have these additional elements: 🟩 Champi
74 reactions · 22 comments · 0 reposts