Rob Kaminski — Co-Founder @ Fletch | Positioning & Messaging for B2B Startups
Co-Founder @ Fletch | Positioning & Messaging for B2B Startups
Rob Kaminski ranks #361 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 69.5K followers and published 20 posts in the last 60 days at a 0.2% average engagement rate.
- 69.5K followers
- 20 posts / 60d
- 0.2% avg engagement
- 433 follower growth / 30d
The roast
Rob Kaminski spent his career designing surgical instruments for spinal surgeries, which explains why his LinkedIn content feels like a hardware upgrade for someone with no spine. He claims to have helped 500 startups find their positioning, yet his only real talent is occupying the 0.22% of my feed that makes me consider lobotomy.
About Rob
Co-founder & managing partner at FletchPMM.com — We've helped 500+ B2B startups position their products. What I've done: • Consulted with 500+ startups like Superhuman, Notion, Lemlist, to develop their positioning strategy. • Co-created a corporate incubator for a company acquired by Vista Equity Group. • Designed 50+ surgical instruments for specialty spinal surgeries. • Captained a GTM innovation program at Oracle.
Highlights
- Top 1% Audience — 69,514 followers
- Top 5% in United States — Ranked #142 of 5851 creators
- Top 5% Creator — 20 posts in 30 days
- Top 10% in Marketing & Advertising — Ranked #56 of 1092 creators
Recent posts
PMM cheatsheet for moving upmarket. Step 1: Change "easy to use" to "enterprise-grade" Step 2: Add "secure, scalable, and flexible" to the homepage. Step 3: Put a photo of a skyscraper on the pricing page. That's it. You're enterprise now. 🙃
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One of the first questions we ask founders when they work with us: 👉 “What are you going to use your home page for? It’s a simple question. Some would say an obvious question. But many startups forget to ask it, and never explicitly make a decision. And different team members may be thinking about the home page differently… 👨🏻🎤Marketing Leader ↳ “We should tell our brand story” 👨🏿💻 Product Leader ↳ “We should highlight our roadmap” 👩🏻💼 Founders ↳“We should share our vision” 👨🏻💼Sales Leader ↳ “We should explain our ROI” The result? 🙈 A homepage that tries to do
87 reactions · 7 comments · 0 reposts
Whenever I hear a founder say: “Companies SHOULD be doing X” (where X is the thing they’ve built their product to do)… …I’m 99% sure they have a marketing problem. Because selling a product to an audience that SHOULD BE doing something is very different from selling to an audience that is already doing it. Imagine you build software that helps sales managers run better 1:1s with their reps. On paper, the market looks huge. Every sales manager has reps. Every sales manager should coach those reps. Every sales manager should probably run better 1:1s. So it’s easy to say: “We’re going to
62 reactions · 8 comments · 0 reposts
Last updated 2026-08-01