Giles Tongue — VP Marketing at Bango | Startup-to-scale commercial marketing leader | B2B/B2B2C, SaaS & consumer tech | £2M–£100M growth | Category creation & demand generation | AI-native marketer
VP Marketing at Bango | Startup-to-scale commercial marketing leader | B2B/B2B2C, SaaS & consumer tech | £2M–£100M growth | Category creation & demand generation | AI-native marketer
Giles Tongue ranks #401 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in United Kingdom. They have 6.1K followers and published 42 posts in the last 60 days at a 0.6% average engagement rate.
- 6.1K followers
- 42 posts / 60d
- 0.6% avg engagement
- 237 follower growth / 30d
The roast
Giles Tongue specializes in bundling, which makes sense because his career is just three failed startups taped together to look like a VP. He’s the only person in the UK who thinks "Digital Vending Machine" sounds like a career path rather than a reason to be committed.
About Giles
I build categories. I’m a marketing leader across B2B/B2B2C, enterprise SaaS, consumer tech, AI and FMCG. I tend to work where the product is strong but the market story is not yet sharp enough: I find the narrative, build the operating model, and turn it into demand, pipeline and revenue. At Bango, I named Super Bundling and repositioned the Digital Vending Machine® from payments infrastructure to subscription bundling leadership. That work helped grow ARR from $3M to $21M, create $25M in 2025 opportunity value, scale MQLs from 35 to 952 in 2025, and earn 88% share of voice across 2,380 Super Bundling articles. Before Bango, I helped scale tech21 from £2M to £100M as first marketing hire, taking the brand into Apple Retail worldwide. As CEO of Chatable.ai, a Mark Cuban-backed Edge AI venture, I took breakthrough speech technology from lab to market, winning a CES Innovation Honoree award and securing first licensing deals with global hearing and audio brands. I also co-invented and commercialised NURVV, raising £5M and building the brand, investor and retail story. I’m AI-native in how I run marketing: faster research, content, creative iteration, sales enablement and campaign development with a leaner operating model. I bring brand and demand together — category narrative on one side, pipeline mechanics on the other. I write the Ideas Before Impact newsletter and am open to speaking, panels and conversations with people building bold B2B, AI, subscription, consumer tech and scale-up businesses.
Highlights
- Top 5% Creator — 42 posts in 30 days
- Top 5% in Computer Software — Ranked #70 of 4742 creators
- Top 5% in United Kingdom — Ranked #64 of 1840 creators
- Top 25% Engager — 0.59% engagement rate
Recent posts
I watched The Traitors this weekend and had no idea who half the cast were. Turns out that's exactly the point. Alan Wolk's new book explains why. Once upon a time we were all on the same page. Literally. We read far fewer newspapers, listened to a small selection of radio stations and watched a handful of news channels. It's 130 years since Marconi patented the radio. Look how fast things have changed. Now we have more to watch than ever. But with streaming, fragmented content and a world curated by the algorithm, we each fall into ever smaller media universes. In his new book "Welcome to
22 reactions · 11 comments · 0 reposts
Meta's Muse is three weeks old. Apollo's chief economist says agents like it could trigger a bank run. I made the telco version of this argument in March. If your business earns money from customers who never check their bills, an agent is about to check for them. There's been a lot of talk this week about Muse. I find it fascinating for two reasons: 1. Agents will make choices on behalf of customers. 2. Agents will challenge business models that depend on customer inertia. If you haven't seen it yet, I'll catch you up in the video. With it have come the doomsday prediction
10 reactions · 4 comments · 0 reposts
Four years ago I couldn't get a conversation going about bundling. Our product didn't really have a proper name yet. We've just announced $20.4M ARR, up 31%. 🚀 I'm in Madrid with the Bango® DVM marketing team, planning for the future. But I can spend a moment looking back, and I'm very proud of what we've done so far. Over four years we've: • Created the brand and positioning for the Digital Vending Machine® • Helped create the category of Super Bundling • Called out trends like Subscription Fatigue and Multi-Party Bundling • Made the case for indirect app distribution as a triple win
13 reactions · 4 comments · 0 reposts
Last updated 2026-08-01