Emma Stratton — Messaging for B2B tech | Author of Make It Punchy 📚
Messaging for B2B tech | Author of Make It Punchy 📚
Emma Stratton ranks #474 of 19,190 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 32.1K followers and published 19 posts in the last 30 days at a 0.3% average engagement rate.
- 32.1K followers
- 19 posts / 30d
- 0.3% avg engagement
- 176 follower growth / 30d
The roast
Emma runs a firm called Punchy, which is ironic because the only thing her content hits is the skip button. With a 0.16% engagement rate, she’s not helping B2B tech companies tell a story that sticks—she’s the reason their target audience stopped listening.
About Emma
Punchy is a consulting and training firm that helps the world's leading B2B tech companies win on positioning and messaging. Our approach connects the dots between your tech and your prospect’s world so your company can tell a story that sticks, stand out in the crowd, and sell more. Basically, we make it ridiculously easy for buyers to see why your solution matters. And we can either do it for you, or we can train your team to do it themselves. ------------------------------------ Feel free to connect, follow, or get in touch 👊 -- Newsletter: https://www.punchy.co/newsletter -- Website: https://www.punchy.co
Highlights
- Big Audience — 32,105 followers · top 5%
- Top 25% in United States — Ranked #660 of 5940 creators
- Consistent Creator — 7 posts in 30d · top 25%
- Top 25% in Marketing & Advertising — Ranked #189 of 1094 creators
Recent posts
Repeat after me: "I don't have to explain every last detail to show value." I know it’s tough to resist the allure of saying every last wonderful thing about your product or company in your messaging. When you've spent months (or years) building something great, leaving anything out can feel impossible. But buyers aren't looking for the whole story. You don’t need to justify every feature to earn attention. They're looking for one clear reason to care. That's it. Lead with one idea. One benefit. One value. Trust that the rest can come later. As in, once your buyer is actually interest
67 reactions · 5 comments · 0 reposts
Have you ever read a piece of messaging and thought... "I still don't really know what you do." Or the opposite... "Whoa. You lost me in the second sentence." Both are examples of the same problem... Your messaging is at the wrong altitude. Too high, and it sounds vague, overpromised, or buzzword-y. Too low, and you're explaining features, architecture, and technical details before anyone understands why they should care. Most great messaging lives somewhere in the middle. At your audience's eye level. That's what Episode 3 of Better Messaging is all about. I talk about the concept
58 reactions · 9 comments · 1 reposts
I think some people imagine this is what is meant by “alignment.” (When that’s just a quick way to create chaos, not to mention buyer confusion.) No, when I talk about alignment, I’m talking about getting everyone on the same page so they can all rally behind one clear idea. That’s how you win on positioning and messaging. And THAT is what I mean by “alignment” 👊
86 reactions · 7 comments · 3 reposts