Emma Stratton — Messaging for B2B tech | Author of Make It Punchy 📚
Messaging for B2B tech | Author of Make It Punchy 📚
Emma Stratton ranks #495 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 32.1K followers and published 15 posts in the last 60 days at a 0.3% average engagement rate.
- 32.1K followers
- 15 posts / 60d
- 0.3% avg engagement
- 176 follower growth / 30d
The roast
Emma runs a firm called Punchy, which is ironic because the only thing her content hits is the skip button. With a 0.16% engagement rate, she’s not helping B2B tech companies tell a story that sticks—she’s the reason their target audience stopped listening.
About Emma
Punchy is a consulting and training firm that helps the world's leading B2B tech companies win on positioning and messaging. Our approach connects the dots between your tech and your prospect’s world so your company can tell a story that sticks, stand out in the crowd, and sell more. Basically, we make it ridiculously easy for buyers to see why your solution matters. And we can either do it for you, or we can train your team to do it themselves. ------------------------------------ Feel free to connect, follow, or get in touch 👊 -- Newsletter: https://www.punchy.co/newsletter -- Website: https://www.punchy.co
Highlights
- Top 5% Audience — 32,105 followers
- Top 5% in United States — Ranked #200 of 5851 creators
- Top 10% Creator — 15 posts in 30 days
- Top 10% in Marketing & Advertising — Ranked #77 of 1092 creators
Recent posts
How many versions of your company story are floating around your business? 😬 Ask marketing, sales, product, and leadership to tell your company story and you might get four very different answers. Then we wonder why our messaging isn’t landing. For Episode 9 of Better Messaging, I have my VERY FIRST GUEST — storytelling expert Elliott Rayner. We talk about storytelling in B2B: transformation, messaging vs. narrative, and why saying LESS can make you more memorable. And why product marketers might just be the best people to shape the company story. We of course get into AI, too. It’s ne
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The more people you try to speak to in your messaging, the less likely you are to really speak to anyone. This is one of the things that makes B2B tech messaging so hard. You’ve got different people in the buying group, different company sizes, industries, and use cases. And everyone wants to know: “How do we write messaging that works for ALL of them?” The truth is, there is rarely a magical headline that speaks to everyone. I wish there was 😅 But the more people you try to appeal to, the more general your messaging has to become. It goes beige. You try to appeal to everyone and end u
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Next week, I’ll be at the PMA Summit in San Francisco to talk about a very different kind of messaging 👀 My keynote is titled ‘The Most Important Message Is the One You Tell Yourself.’ Because as much as I love talking about the messages we write for our customers, I’ve become increasingly fascinated by the messages we write for ourselves. Especially when the stakes are high. The voice telling you you’re not ready, you’re not good enough, everyone else knows what they’re doing except you, you’re probably about to screw this up — and on and on 😅 In my talk, I’m sharing three simple writi
21 reactions · 0 comments · 0 reposts
Last updated 2026-08-01