Curtis Howland — VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
Curtis Howland ranks #334 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 15.8K followers and published 29 posts in the last 30 days at a 1.1% average engagement rate.
- 15.8K followers
- 29 posts / 30d
- 1.1% avg engagement
- — follower growth / 30d
The roast
Curtis manages $3M a month across nine brands, which is a generous way of saying he’s just a professional at burning other people's money for a commission. He calls his agency Misfit Marketing, which is fitting, because he’s clearly the result of a creative process that never finished.
About Curtis
Most agencies operate like agencies. Big client rosters. Account managers. I run Misfit Marketing. We cap at 9 clients. This is our secret sauce. We scale DTC brands from $250K to $2M+ in monthly ad spend while improving ROAS. Here's what that looks like: Took a brand that cycled through 4 agencies. Grew them 5x in 18 months. ROAS up 60%. They sold. Currently managing $3M+/month across 9 brands. Average client tenure is 2 Years (no locked contracts ever). Supported $500MM+ in exits since 2021. Five acquisitions. Four turnarounds. One brand we 4x'd in 90 days. The model is simple: small team, senior operators, no bloat. I'm a former Director of Marketing. I know what it's like to need an agency partner who actually moves the needle instead of just reporting on it. We're not for everyone. If you need a big team and white-glove account management, there are excellent agencies built for that. If you want someone who'll get in the trenches with you, make the hard calls, and prioritize results over optics, let's talk. Worst case: you leave with a few ideas worth testing.
Highlights
- Top 5% in United States — Ranked #124 of 5205 creators
- Consistent Creator — 29 posts in 30d · top 5%
- Top 5% in Marketing & Advertising — Ranked #37 of 931 creators
- Big Audience — 15,774 followers · top 10%
Recent posts
I love DTC LinkedIn Why? These creators CRUSH: This is the list to follow for brand building and personal takes on growth. 1. Will Nitze (IQBAR) Built IQBAR past $125M in nutrition, mostly solo. Posts every day on growing a CPG brand and a personal brand at the same time. 2. Alex Schinasi (Hulken) Scaling Hulken toward $100M with a team under 10. Proof you don't need a huge org to build a big DTC brand. 3. Marnie Rabinovitch Consky (Thigh Society) Built an 8-figure brand and created the category doing it. Honest posts on what brand building actually takes. 4. Marissa Rodriguez (Through E
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Media buyers, send this Monday morning media buying report. 1. Category split, week over week → Break performance out by product category. (or highest value split) → Show where revenue and contribution margin is growing and where it's shrinking. → Super CFO friendly section. Good for high level understanding. 2. Heavy hitters, last 14 days → Isolate the top 3-12 ads on a rolling 14-day window. → A 14-day window shows what's driving volume right now. → This tells the client what's carrying the account this week. 3. Fresh creative pipeline → Drop in direct links and screenshots of every ne
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Google and Meta don’t optimize on what they can’t see. 95K/month on Google and Meta. ROAS stuck at 1.8. 20-minute tracking fix → ROAS hit 4.1 in 60 days. Here’s the problem with most ad accounts: Your tracking is incomplete. Ad blockers, Safari, iOS privacy, cookie consent, browser-side tracking limits… All of this can hide 10–30% of your conversions. So the algorithm optimizes with partial data. It sees some buyers. But misses many of the signals that actually matter. You spend $95K/month and ROAS stays stuck at 1.8. One script helps fix this. No complex GTM setup, No developer, Und
21 reactions · 72 comments · 0 reposts