Curtis Howland — VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
Curtis Howland ranks #76 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 17.9K followers and published 52 posts in the last 60 days at a 1.2% average engagement rate.
- 17.9K followers
- 52 posts / 60d
- 1.2% avg engagement
- 2.1K follower growth / 30d
The roast
Curtis manages $3M a month across nine brands, which is a generous way of saying he’s just a professional at burning other people's money for a commission. He calls his agency Misfit Marketing, which is fitting, because he’s clearly the result of a creative process that never finished.
About Curtis
Most agencies operate like agencies. Big client rosters. Account managers. I run Misfit Marketing. We cap at 9 clients. This is our secret sauce. We scale DTC brands from $250K to $2M+ in monthly ad spend while improving ROAS. Here's what that looks like: Took a brand that cycled through 4 agencies. Grew them 5x in 18 months. ROAS up 60%. They sold. Currently managing $3M+/month across 9 brands. Average client tenure is 2 Years (no locked contracts ever). Supported $500MM+ in exits since 2021. Five acquisitions. Four turnarounds. One brand we 4x'd in 90 days. The model is simple: small team, senior operators, no bloat. I'm a former Director of Marketing. I know what it's like to need an agency partner who actually moves the needle instead of just reporting on it. We're not for everyone. If you need a big team and white-glove account management, there are excellent agencies built for that. If you want someone who'll get in the trenches with you, make the hard calls, and prioritize results over optics, let's talk. Worst case: you leave with a few ideas worth testing.
Highlights
- Top 1% in United States — Ranked #26 of 5851 creators
- Top 1% Creator — 52 posts in 30 days
- Top 1% in Marketing & Advertising — Ranked #9 of 1092 creators
- Top 10% Impact — 211 avg engagements per post
Recent posts
Meta's budgets are weird Decreasing budgets can actually increase spend: How Meta works: - Meta can overspend on a single day. - It does this because it thinks it can get you more conversions - But over the next few days it pulls back spend to average out. Example: - Budget set to $1,000/day - it might spend $2,000 on day one - Then run lower the rest of the week until it lands at $7,000 total. - Averaged to your $1,000/day. But, if you lower the budget mid week, the pacing resets. And if Meta is bullish on your ads, this can happen: → Day 1: $1,000 budget, spends $2,000. Running total $2
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Does Meta's quality, engagement or conversion rankings predict your ROAS? I analyzed $30M in ad spend to find out: Meta scores every ad into three rankings on ads manager → Quality ranking: perceived quality vs competing ads → Engagement rate ranking: expected engagement vs competing ads → Conversion rate ranking: expected conversion vs ads chasing the same optimization goal Each one lands in a tier after 500 impressions - Above average, - Average - Below average (bottom 35%, 20%, or 10%). Columns → Customize Columns → search "ranking" → add all three. Here's what the data showed. 1. Qua
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touchland sold hand sanitizer for $880M There's a formula to do this for any product Touchland's history: → 2018: Kickstarter that raised $67K from 1,300 backers → 2024: over $100M in revenue, ~$130M trailing twelve months by early 2025 → 2,200% growth since 2021, run by a team of ~14 → May 2025: sold to Church & Dwight for $700M + $180M earnout. → The Rosewater mist alone racked up ~5M TikTok posts → Christina Aguilera, Mindy Kaling and the Kardashians use it How they did this: 1. Fix the form → Legacy sanitizer is a goopy gel in a bulky bottle that leaks in your bag. → Touchland sw
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Last updated 2026-08-01