Curtis Howland, VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
- 17.9K followers
- 52 posts / 60d
- 1.2% avg engagement
- 2.1K follower growth / 30d
Curtis Howland ranks #76 of 18,566 creators on the LinkedIn Ranking, working in Marketing & Advertising and based in United States. They have 17.9K followers and published 52 posts in the last 60 days at a 1.2% average engagement rate.
The roast
Curtis manages $3M a month across nine brands, which is a generous way of saying he’s just a professional at burning other people's money for a commission. He calls his agency Misfit Marketing, which is fitting, because he’s clearly the result of a creative process that never finished.
About Curtis
Most agencies operate like agencies. Big client rosters. Account managers. I run Misfit Marketing. We cap at 9 clients. This is our secret sauce. We scale DTC brands from $250K to $2M+ in monthly ad spend while improving ROAS. Here's what that looks like: Took a brand that cycled through 4 agencies. Grew them 5x in 18 months. ROAS up 60%. They sold. Currently managing $3M+/month across 9 brands. Average client tenure is 2 Years (no locked contracts ever). Supported $500MM+ in exits since 2021. Five acquisitions. Four turnarounds. One brand we 4x'd in 90 days. The model is simple: small team, senior operators, no bloat. I'm a former Director of Marketing. I know what it's like to need an agency partner who actually moves the needle instead of just reporting on it. We're not for everyone. If you need a big team and white-glove account management, there are excellent agencies built for that. If you want someone who'll get in the trenches with you, make the hard calls, and prioritize results over optics, let's talk. Worst case: you leave with a few ideas worth testing.
Highlights
- Top 1% in United States
: Ranked #26 of 5851 creators
- Top 1% Creator
: 52 posts in 30 days
- Top 1% in Marketing & Advertising
: Ranked #9 of 1092 creators
- Top 10% Impact
: 211 avg engagements per post
Recent posts
How to predict when your Meta ads stop working: 1. Get every active ad 2. Look at how many days it's been running. 3. Weight each ad's age by its share of total spend. The result is a single number: The spend-weighted average age of your creative portfolio. E.g. 3 active ads: → Ad A: 5 days old, $30,000 spend (60% of total) → Ad B: 30 days old, $15,000 spend (30%) → Ad C: 45 days old, $5,000 spend (10%) (5 x 0.60) + (30 x 0.30) + (45 x 0.10) = 16.5 days In this case, $50k is being spent on 16.5 day old creative. Is spend-weighted average age = 15: → Account is looking healthy Is
17 reactions · 9 comments · 0 reposts
Easy AI way to run Meta creative analysis 1. Copy the image of this post (and copy text) 2. Export csv of Meta ads data (Breakdown: Daily) 3. Paste it all into Claude (ChatGPT if you must, sorry not sorry) 4. Look at the 3 charts it generates This is what you should see: Chart 1: Creative churn → Each color band is a month of ad launches, oldest sitting at the bottom → The band's height over time shows how fast that month's creative churns out → Monthly churn normally runs 20-30% across the accounts we manage → A cohort still carrying 30%+ of spend two months after launch means you're not p
187 reactions · 12 comments · 0 reposts
Most brands running Meta traffic to Amazon are optimizing for the wrong person. You can't fire a purchase event from Amazon back to Meta. So the campaign optimizes on the last thing it can see: the outbound click. Meta gets very good at finding people who click Amazon links. It has no idea which of them ever bought. I've managed $150M+ in Meta spend and this is the worst signal environment I deal with. Was talking through this with the founders at Jurni, who was willing to share some data on their learnings. Jurni's fix is a "Pre-retail landing experience" sitting between the ad and the PDP
37 reactions · 6 comments · 0 reposts
Last updated 2026-08-01