Curtis Howland — VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
VP of Marketing at Misfit | Spending $3m+ p/m across 9 eCom Brands | Weekly DTC Newsletter | Waitlist at Misfitmarketing.co
Curtis Howland ranks #76 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 17.9K followers and published 52 posts in the last 60 days at a 1.2% average engagement rate.
- 17.9K followers
- 52 posts / 60d
- 1.2% avg engagement
- 2.1K follower growth / 30d
The roast
Curtis manages $3M a month across nine brands, which is a generous way of saying he’s just a professional at burning other people's money for a commission. He calls his agency Misfit Marketing, which is fitting, because he’s clearly the result of a creative process that never finished.
About Curtis
Most agencies operate like agencies. Big client rosters. Account managers. I run Misfit Marketing. We cap at 9 clients. This is our secret sauce. We scale DTC brands from $250K to $2M+ in monthly ad spend while improving ROAS. Here's what that looks like: Took a brand that cycled through 4 agencies. Grew them 5x in 18 months. ROAS up 60%. They sold. Currently managing $3M+/month across 9 brands. Average client tenure is 2 Years (no locked contracts ever). Supported $500MM+ in exits since 2021. Five acquisitions. Four turnarounds. One brand we 4x'd in 90 days. The model is simple: small team, senior operators, no bloat. I'm a former Director of Marketing. I know what it's like to need an agency partner who actually moves the needle instead of just reporting on it. We're not for everyone. If you need a big team and white-glove account management, there are excellent agencies built for that. If you want someone who'll get in the trenches with you, make the hard calls, and prioritize results over optics, let's talk. Worst case: you leave with a few ideas worth testing.
Highlights
- Top 1% in United States — Ranked #26 of 5851 creators
- Top 1% Creator — 52 posts in 30 days
- Top 1% in Marketing & Advertising — Ranked #9 of 1092 creators
- Top 10% Impact — 211 avg engagements per post
Recent posts
Is Meta sequencing your ads? How to check: We were running an ad that was performing well - Against account average it was 1.2x on ROAS - 1.8x on new customer rate - 3.1x on net new website visits So we kept pushing the ad and scaled to $14k/day But then we then paused it on day 62 because the offer was over. Guess what happened? While the ad was running: - Overall account spend, exc that ad: +28% - Overall account ROAS, exc that ad +45%. But when we paused it: - Overall account spend -7% - Overall account ROAS -24%. It's clear that this ad was driving performance for the rest of the a
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Lot of people asked me how I use my Stream Deck to automate parts of my life. Here we go: 1. Morning: asks my 3 priorities for the day before I start anything. 2. Todo: pulls every open task and helps me action it or hand it to the right person. 3. Content: if you see me in the comment below here, then I just pushed this button (yes, it’s me replying) 4. Data: my analytics and reporting. 5. Workout: tracks every session and plots my strength curve, even around injuries. 6. Record: fires my whole recording setup from one tap. 7. Evening: asks what's on my mind and logs the to-dos I drop
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Meta's budgets are weird Decreasing budgets can actually increase spend: How Meta works: - Meta can overspend on a single day. - It does this because it thinks it can get you more conversions - But over the next few days it pulls back spend to average out. Example: - Budget set to $1,000/day - it might spend $2,000 on day one - Then run lower the rest of the week until it lands at $7,000 total. - Averaged to your $1,000/day. But, if you lower the budget mid week, the pacing resets. And if Meta is bullish on your ads, this can happen: → Day 1: $1,000 budget, spends $2,000. Running total $2
23 reactions · 2 comments · 0 reposts
Last updated 2026-08-01