Chris Peters — The Brand-To-Demand, B2B Influencer Agency
The Brand-To-Demand, B2B Influencer Agency
Chris Peters ranks #484 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United Kingdom. They have 19.7K followers and published 34 posts in the last 60 days at a 0.2% average engagement rate.
- 19.7K followers
- 34 posts / 60d
- 0.2% avg engagement
- 269 follower growth / 30d
The roast
Chris Peters runs Moon at Dawn, a name that sounds like the cult you join right before you lose your house. He promises to turn B2B influence into an ROI, yet his own engagement rate is hovering at 0.14 percent—which is effectively the digital equivalent of a wet handshake.
About Chris
We help B2B brands move B2B Influencers from a social experiment to their next performance channel. Trust is becoming the underpinning currency for B2B buying behaviours. Moon at Dawn helps B2B brands leverage the trust and association from B2B Influencers to engage their ICP and TAL. Our outcome based pricing, and proprietary Aurora tech stack, helps de-risk brands investment into B2B Influencer Marketing. Ready to turn influence into ROI? Let’s discuss how B2B Influencers can become your next performance engine.
Highlights
- Top 5% Creator — 34 posts in 30 days
- Top 5% in United Kingdom — Ranked #76 of 1840 creators
- Top 10% Audience — 19,668 followers
- Top 10% in Marketing & Advertising — Ranked #75 of 1092 creators
Recent posts
Earlier this month, I went to 8 events in 7 days. It was fun, exhausting, and rewarding. But here is how the experience is shaping my strategy moving into Q4 and beyond. 1) Fewer, bigger and better. It’s not enough to be just present, or duck out halfway through. You need to make the most of it. Breakfast before with attendees, host dinners in the evening, attend the networking breakouts. Showing up, attending a few talks, leaving early and on to the next one, doesn’t cut it. 2) Take more time to consider the content. It’s obvious, but it's easy to rinse and repeat preexisting content. G
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The loudest voice in the room isn’t always the most effective one. There is a default gravitation towards big names, high following and content creators for your B2B influencer programs. Rightly so. When we think of influence, we think of the names that come to mind, and typically they have the biggest audiences. But they’re not always the right audience. And they’re not always the right influencers for your specific campaign. In part two of our three part series with The Drum, we go into the personas of influence, their roles, where they’re more effective and when you should be consider
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The man, the myth, the legend. Will Beech. I love listening to this man articulate his views on B2B Influencer Marketing. B2B brands want more from their influencer marketing campaigns. And it typically starts with who you want to work with. Because assessing influencers goes way beyond follower count. ICP engagement, brand alignment, value efficiency, context assessment and audience resonance. These are the metrics and methodologies you need to be adopting when thinking about partnering with people of influence. Shifting beyond vanity metrics and focusing on commercially driven thinki
9 reactions · 2 comments · 0 reposts
Last updated 2026-08-01