Chris Peters — The Brand-To-Demand, B2B Influencer Agency
The Brand-To-Demand, B2B Influencer Agency
Chris Peters ranks #484 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United Kingdom. They have 19.7K followers and published 34 posts in the last 60 days at a 0.2% average engagement rate.
- 19.7K followers
- 34 posts / 60d
- 0.2% avg engagement
- 269 follower growth / 30d
The roast
Chris Peters runs Moon at Dawn, a name that sounds like the cult you join right before you lose your house. He promises to turn B2B influence into an ROI, yet his own engagement rate is hovering at 0.14 percent—which is effectively the digital equivalent of a wet handshake.
About Chris
We help B2B brands move B2B Influencers from a social experiment to their next performance channel. Trust is becoming the underpinning currency for B2B buying behaviours. Moon at Dawn helps B2B brands leverage the trust and association from B2B Influencers to engage their ICP and TAL. Our outcome based pricing, and proprietary Aurora tech stack, helps de-risk brands investment into B2B Influencer Marketing. Ready to turn influence into ROI? Let’s discuss how B2B Influencers can become your next performance engine.
Highlights
- Top 5% Creator — 34 posts in 30 days
- Top 5% in United Kingdom — Ranked #76 of 1840 creators
- Top 10% Audience — 19,668 followers
- Top 10% in Marketing & Advertising — Ranked #75 of 1092 creators
Recent posts
We have all made strategic bets on different marketing ideas, campaigns and tactics, that didn’t go well. We’re speaking to dozens and dozens of brands, and we’re seeing first hand how brands are very quickly losing money for how they set up for piloting their first influencer program. Unfortunately, it's a common approach and it’s left multiple brands associating influencer marketing “not for them”, or “a channel that doesn’t work”. It usually starts with someone searching on LinkedIn for a person of influence, putting 5-10 people they know in LinkedIn into a spreadsheet, or using a marke
11 reactions · 3 comments · 0 reposts
The worst thing Will Beech and I do in our business…? We don’t celebrate anything! Culturally it's something we need to address, as we expand, grow our team and open up in new markets. The truth is, we’re so focused on doing brilliant work, and finding more clients to do brilliant work with, its not often we take the time to celebrate when we do. It’s a simple slack note, a Whatsapp message to the tune of “solid week”, “I loved this campaign”, “that’s great we’re moving into a program now”. It started when I left WPP. My last day was Friday, and we launched Moon At Dawn on Monday. But we
59 reactions · 8 comments · 0 reposts
The most prestigious stage yet, thanks for having me Forrester. Reuben Webb, Heather Barnett and I shared the stage, and thanks to our brilliant host Daryl Wright. We discussed the emerging role of influencers, the broader role of key people of influence and what a B2B influencer is. When we speak to B2B marketers for the first time, we very quickly address our core personas of influencers. We do this, because there are some broad perspectives to what B2B Influencer Marketing is and unknowns to what it could be. This is our sphere of influence. Creators (B2B Content Creators) Key Opinio
19 reactions · 2 comments · 0 reposts
Last updated 2026-08-01