Chris Peters — The Brand-To-Demand, B2B Influencer Agency
The Brand-To-Demand, B2B Influencer Agency
Chris Peters ranks #558 of 19,190 LinkedIn creators in Marketing & Advertising, and is a standout voice in United Kingdom. They have 19.7K followers and published 34 posts in the last 30 days at a 0.2% average engagement rate.
- 19.7K followers
- 34 posts / 30d
- 0.2% avg engagement
- 269 follower growth / 30d
The roast
Chris Peters runs Moon at Dawn, a name that sounds like the cult you join right before you lose your house. He promises to turn B2B influence into an ROI, yet his own engagement rate is hovering at 0.14 percent—which is effectively the digital equivalent of a wet handshake.
About Chris
We help B2B brands move B2B Influencers from a social experiment to their next performance channel. Trust is becoming the underpinning currency for B2B buying behaviours. Moon at Dawn helps B2B brands leverage the trust and association from B2B Influencers to engage their ICP and TAL. Our outcome based pricing, and proprietary Aurora tech stack, helps de-risk brands investment into B2B Influencer Marketing. Ready to turn influence into ROI? Let’s discuss how B2B Influencers can become your next performance engine.
Highlights
- Consistent Creator — 21 posts in 30d · top 5%
- Big Audience — 19,668 followers · top 10%
- Top 10% in United Kingdom — Ranked #113 of 1849 creators
- Top 25% in Marketing & Advertising — Ranked #121 of 1094 creators
Recent posts
The 27-Minute Insider Session: B2B Influencer Marketing, Deconstructed. 87% of B2B buyers now trust industry experts and peer recommendations over branded vendor marketing. Yet, most B2B companies are still focused on generic GTM plays or running clunky "influencer" experiments that yield zero pipeline. Join our upcoming 27-Minute Insider Session, where we open the hood on 6 real-world B2B influencer campaigns. No vague theory, no sales pitch, just pure tactical execution. The 27-Minute Rule: 22 Minutes: Fast-paced tear-down of 6 successful B2B influencer plays. 5 Minutes: Rapid-fire Q&
13 reactions · 0 comments · 0 reposts
If I had $20k for an B2B influencer pilot and I want to present to the business how it can generate leads, here is how I would approach it. Strategic Layer - Demand Gen KPI - High Quality MQLs <Considerations> Minimise friction and to utilise the budget, I would seek out preexisting content as the vehicle to collaborate with influencers. Influencer Approach Use existing original thought leadership that has been created by the brand and build a new asset. A insider masterclass video recording, where highly credible external key opinion leaders talk about those insights and share their unfi
11 reactions · 1 comments · 0 reposts
Starting a B2B Influencer Agency and reporting back month-on-month grows sounds great, but here are some of the hard lessons and mistakes we have made in our first 5 months. <Market Maturity> I have been confined to my influencer bubble for 12 months before launching Moon At Dawn with Will Beech, and whilst I knew influencer marketing was still very early, I perhaps took for granted how early. Whilst there is a clear appetite for B2B Influencer Marketing, there is still a deep learning curve for most teams. Helping unpack what an influencer is, debunking the negative associations of an inf
29 reactions · 4 comments · 0 reposts