Dorit Posdorf — Chief Commercial Officer | AI & Marketing Thought Leader | Digital Growth · E-Commerce · P&L Ownership | Speaker & Advisor | W&V100 For more info visit: dorit-posdorf.de

About Dorit

As a commercial executive and digital innovator, I specialize in transforming D2C, retail, and digital businesses through customer-centric strategy, operational excellence, and AI-powered marketing and media operations. With 15+ years of experience leading high-performing teams and P&Ls, I focus on building scalable growth engines that connect brand, data, CRM, segmentation, digital platforms, and customer experience into one integrated system. I thrive on solving complex operational challenges and guiding organizations through digital transformation. At DocMorris, I champion digital innovation to make healthcare more accessible for millions of customers. As Chief Commercial & Marketing Officer, I lead 80+ experts across commercial and marketing functions and drive the shift toward a seamless digital ecosystem. I oversee e-prescription (E-Rezept) solutions, full-funnel brand campaigns, and an “App-first” mindset. By modernizing our MarTech stack and leveraging AI-driven content creation, video generation, GEO optimization, CRM, segmentation, and pricing models, I help shape a healthcare experience that is intuitive, data-led, and future-ready. In my role with the German Digital Advisory Board, I advise on D2C business models, marketing automation, digital commerce, and lifecycle management. I support leaders navigating digital transformation and cultural change, helping them build digital maturity and adopt AI-enabled workflows. This work aligns with my mission to elevate digital experiences and advance accessible, tech-enabled healthcare. Across previous leadership roles - CCO & interim CEO at Flaconi, CCO at Outfittery, Operating Partner at NuCom Group, and earlier positions in insights, brand strategy, and consulting -I have consistently delivered topline growth, margin improvements, marketing efficiency gains, and operational breakthroughs. My strengths lie in uniting performance marketing, retail media, brand building, customer insights, and product & tech collaboration to unlock commercial impact and long-term strategic advantage. I am passionate about the intersection of AI, customer experience, digital platforms, and modern marketing organizations and about empowering teams to work smarter, faster, and more creatively as the industry continues to transform.