Brian Cassiano Bittencourt — VP Marketing & Growth @ Woba | CMO · CRO · Marketing/Growth Director | AI Expert Building AI-Native GTM | Stanford Alumni | Ex-Wellhub

VP Marketing & Growth @ Woba | CMO · CRO · Marketing/Growth Director | AI Expert Building AI-Native GTM | Stanford Alumni | Ex-Wellhub

Brian Cassiano Bittencourt ranks #617 of 19,190 LinkedIn creators in Computer Software, and is a standout voice in Brazil. They have 17.3K followers and published 22 posts in the last 30 days at a 0.3% average engagement rate.

The roast

Brian claims he is building AI-native GTM, yet he has 16,000 followers and manages to engage exactly zero of them. He’s the first VP in history to master the art of generating millions in pipeline while struggling to generate a single comment from a human being.

About Brian

Over the past 15 years, I've built and scaled Growth, Marketing and Revenue operations that generated tens of millions in pipeline, at companies like Wellhub (back when it was Gympass) and Woba, the largest flexible office network by subscription in Latin America. My thesis is simple: the future of GTM is AI-native. It's not about using AI as a tool. It's about redesigning funnels, automation and revenue operations with AI at the core of the architecture. That's what I build, and what I'm looking to bring to operations ready to scale revenue with intelligence. In practice, that means leading Growth, Marketing and RevOps teams with a focus on revenue efficiency: CAC, LTV, pipeline and unit economics drive every decision. I've built B2B, B2C and B2B2C strategies, structured ABM operations and growth loops, and led rebranding and market expansion initiatives. Three convictions guide my work: data becomes business decisions (not just dashboards), technology is a scale lever (not a cost center), and channels are systems (not isolated campaigns). I started my career in large scale operations like Deloitte, founded my own venture, and moved into the world of startups and scale-ups. That journey taught me how to build lean, high performance, high autonomy teams. I've been on both sides: building growth engines from scratch and optimizing mature operations for efficiency. I know the difference between scaling fast and scaling right. Stanford Alumni. I never stopped learning because the game changes too fast for those who do. Topics I care most about: AI applied to GTM, strategic growth, channel architecture, and the future of Revenue Operations. → Connect if you want to exchange ideas on Growth, AI or GTM.

Highlights

Recent posts