Asim Khaliq — Chief Digital Officer and Head of Ecommerce | Digital Transformation | Founder of the Ecom Codex | $800M+ in Client Revenue | Coach and Mentor to 350+ Professionals
Chief Digital Officer and Head of Ecommerce | Digital Transformation | Founder of the Ecom Codex | $800M+ in Client Revenue | Coach and Mentor to 350+ Professionals
Asim Khaliq ranks #232 of 18,566 LinkedIn creators in Management Consulting, and is a standout voice in Canada. They have 60.2K followers and published 39 posts in the last 60 days at a 0.1% average engagement rate.
- 60.2K followers
- 39 posts / 60d
- 0.1% avg engagement
- 170 follower growth / 30d
The roast
Asim claims he’s generated $800M for clients, yet he’s struggling to generate a single relevant engagement from his own 60,000 followers. He calls his company Ecom Expedition, which is fitting, because watching his career progress feels like watching a lost hiker walk in circles for 27 years.
About Asim
I have been building ecommerce businesses since the early days of digital commerce. Over two decades I have founded and exited multiple businesses, and built a consulting practice that has worked with hundreds of ecommerce brands across eight countries, helping them grow, transform, and compete digitally with clarity and confidence. My consulting work is the core of what I do. I embed at the executive level inside ecommerce and consumer brands as a Chief Digital Officer or Head of Ecommerce, owning the full digital operating layer — brand strategy and positioning, UX and platform development, performance marketing across paid and organic channels, digital transformation, merchandising, customer retention, supply chain and logistics architecture, and cross-functional team building. I have done this work across beauty, skincare, wellness, apparel, fashion, home and kitchen, food and supplements, technology, real estate, education, pets, SaaS, and music industries, at every stage from startup to global enterprise. Across these engagements I have helped brands rebuild how they acquire customers, retain them, and scale profitably. The combined revenue impact across the brands I have built, led, and advised exceeds $800M. I also founded and built the Ecom Codex; a proprietary operating architecture for ecommerce organizations built from 20+ years of operator and executive experience. The Ecom Codex covers seven core dimensions of ecommerce operations: commercial strategy, platform and technology, performance marketing, merchandising and product, customer lifecycle and retention, supply chain and fulfillment, and team and organizational design. It is not a framework for consultants — it is a practical operating system for ecommerce leaders who need to build scalable, measurable, and sustainable commerce organizations. I use it inside every engagement and I am currently productizing it as a software platform for ecommerce operators. Beyond consulting I founded and exited three businesses, one of the first fully digital professional uniform enterprises in the USA operating across six countries, a full-scale ecommerce marketplace scaling to $5M MRR, and a STEM education platform serving 25,000+ students annually across seven years — all before acquisition. I also coach and mentor ecommerce professionals and founders across Canada and internationally. If you are building, scaling, or transforming an ecommerce business or looking for an executive who has done all three, I would welcome the conversation.Asim Khalliq
Highlights
- Top 1% Audience — 60,223 followers
- Top 5% Creator — 39 posts in 30 days
- Top 5% in Canada — Ranked #9 of 506 creators
- Top 5% in Management Consulting — Ranked #10 of 503 creators
Recent posts
The difference between being heard and being influential is not confidence: Have you ever listened to someone for ten minutes... And still wondered, → "What exactly is the point?" It happens every day. Most people share information the way they discovered it... Instead of the way other people need to understand it. Strong communicators think differently. They ask one question: → "What is the one thing I want people to remember?" Everything else supports that idea. Not the other way around. That's why the best presentations feel effortless. → They guide people from one idea to the
40 reactions · 22 comments · 0 reposts
Every organization says it wants innovation. Then it rewards the exact opposite: Think about it: People are told to think differently. But they are criticized when an experiment doesn't work. They are asked to collaborate. But every team is measured by its own targets. After a while, people stop changing. Because they adapt to the culture they are rewarded for. Real transformation doesn't begin with a strategy deck. It begins when everyday behaviors start to change. → Trust people to make decisions. → Share information instead of controlling it. → Give people a clear purpose, not jus
38 reactions · 24 comments · 0 reposts
Some of the strongest ideas come from people who spend more time thinking than talking: In many workplaces, the first person to speak often gets the most attention. That is a mistake! Not every contribution is immediate. Some people process before they respond. They ask one thoughtful question instead of offering ten quick opinions. They think about long-term consequences while everyone else is focused on the next meeting. Their impact is often quiet. But it is rarely small. The best leaders understand this. They do not measure contribution by who speaks the most. They create space
33 reactions · 25 comments · 0 reposts
Last updated 2026-08-01