Asim Khaliq, Chief Digital Officer and Head of Ecommerce | Digital Transformation | Founder of the Ecom Codex | $800M+ in Client Revenue | Coach and Mentor to 350+ Professionals

About Asim

I have been building ecommerce businesses since the early days of digital commerce. Over two decades I have founded and exited multiple businesses, and built a consulting practice that has worked with hundreds of ecommerce brands across eight countries, helping them grow, transform, and compete digitally with clarity and confidence. My consulting work is the core of what I do. I embed at the executive level inside ecommerce and consumer brands as a Chief Digital Officer or Head of Ecommerce, owning the full digital operating layer — brand strategy and positioning, UX and platform development, performance marketing across paid and organic channels, digital transformation, merchandising, customer retention, supply chain and logistics architecture, and cross-functional team building. I have done this work across beauty, skincare, wellness, apparel, fashion, home and kitchen, food and supplements, technology, real estate, education, pets, SaaS, and music industries, at every stage from startup to global enterprise. Across these engagements I have helped brands rebuild how they acquire customers, retain them, and scale profitably. The combined revenue impact across the brands I have built, led, and advised exceeds $800M. I also founded and built the Ecom Codex; a proprietary operating architecture for ecommerce organizations built from 20+ years of operator and executive experience. The Ecom Codex covers seven core dimensions of ecommerce operations: commercial strategy, platform and technology, performance marketing, merchandising and product, customer lifecycle and retention, supply chain and fulfillment, and team and organizational design. It is not a framework for consultants — it is a practical operating system for ecommerce leaders who need to build scalable, measurable, and sustainable commerce organizations. I use it inside every engagement and I am currently productizing it as a software platform for ecommerce operators. Beyond consulting I founded and exited three businesses, one of the first fully digital professional uniform enterprises in the USA operating across six countries, a full-scale ecommerce marketplace scaling to $5M MRR, and a STEM education platform serving 25,000+ students annually across seven years — all before acquisition. I also coach and mentor ecommerce professionals and founders across Canada and internationally. If you are building, scaling, or transforming an ecommerce business or looking for an executive who has done all three, I would welcome the conversation. Asim Khalliq