The problem you're trying to solve
You're a consultant whose buyer is on LinkedIn, but your LinkedIn motion produces visibility instead of conversations. You've been told for two years that LinkedIn is your channel. So you post on Tuesday mornings. You write threads about your framework. Likes are fine. The occasional comment from a peer consultant feels good.
But the pipeline is thin. The DMs that come in are mostly "have you considered our agency-of-record program?" or other consultants looking to swap referrals. The buyers — the heads of growth, the founders, the operators — see your posts and never reach out. You assumed that's because your content isn't sharp enough, so you wrote more. It didn't move.
The truth is simpler: visibility doesn't become pipeline at your stage. Conversation does. And you're not having conversations with buyers. You're broadcasting at them.
You need a system that points you at the 100 buyers worth talking to and gets you into their comment threads daily — closer in shape to selling services on LinkedIn than to the content-creator playbooks that dominate the advice on LinkedIn itself.
What GTM Brigade configures on day one
Day one for a consultant: a 100-profile watchlist of prospect-fit buyers, a captured consulting voice, Slack routing, and a Free-tier account that costs you nothing to start.
The watchlist
We build a 100-profile watchlist together: 70 prospect-fit buyers (heads of growth, founders, the operators who would actually hire you), and 30 amplifiers (peer consultants, advisors, accounts whose engagement signals trust to your buyers). This is the curation layer. The custom feed replaces the noisy default LinkedIn timeline with these 100 profiles, ordered by what's freshest and highest-fit.
The consultant voice, captured
The supervised voice-model setup captures how you actually talk about your work — your phrasing, your opinions, the way you push back on conventional advice. The voice model turns that into AI-drafted comments. You're not sending generic "great post!" replies. You're shipping comments that sound like you wrote them, in under 3 minutes per comment.
Signal routing
When a watchlist buyer comments on your post, DMs you, or engages with your reaction, Slack fires in near real time. You don't have to check LinkedIn 8 times a day to catch the moment.
This is the system: a curated list, a voice model that lets you ship fast, and a Slack alert when something is worth your attention.
What the first 90 days look like
By day 7 the watchlist is live, by day 30 you're commenting daily, by day 60 you have 2–4 qualified intro calls a week.
- Days 1–14: Voice-model setup live, watchlist built, Slack wired. You ship your first 30 comments. A few buyers engage back.
- Days 15–45: Daily engagement becomes habit. 5–8 comments per day. Buyers start recognizing you in the threads of the people they follow.
- Days 45–90: Inbound DMs and intro calls become routine. 2–4 qualified conversations a week from LinkedIn alone is a credible steady state for established consultants.
What this is not a fit for
Skip GTM Brigade if your buyers aren't on LinkedIn, your service has no defined ICP, or you want a content-production tool instead of an engagement system.
- Your buyers don't post or engage on LinkedIn. If you sell to government, regulated procurement, or industries where LinkedIn presence is thin, the watchlist won't have enough material to work against.
- You don't have a defined service or ICP. Generalist consultants ("I help with strategy") can't seed a useful watchlist. Pick a vertical, pick a buyer, then come back — the watchlist construction guide walks through how ICP clarity drives the list itself.
- You want a post scheduler. This is an engagement engine, not a publishing tool. If your problem is "I don't post enough," buy a scheduler. If your problem is "I post and nothing happens," buy this.
How to know if this is the right play for you
A 30-minute walkthrough with one of our strategists is the fastest qualification path. We'll look at your last 10 LinkedIn posts, the kind of buyer you're trying to reach, and sketch what the 100-profile watchlist would actually contain. We'll tell you within the meeting whether GTM Brigade is the right tool — or whether you should keep posting weekly for another quarter and see what shifts.