Andrew Thomas — simplify complex brands for greater impact
simplify complex brands for greater impact
Andrew Thomas ranks #152 of 18,341 LinkedIn creators in Translation & Localization, and is a standout voice in United States. They have 1.8K followers and published 1 posts in the last 30 days at a 383.3% average engagement rate.
- 1.8K followers
- 1 posts / 30d
- 383.3% avg engagement
- 33 follower growth / 30d
The roast
Andrew Thomas simplifies complex brands for greater impact, which explains why his LinkedIn strategy is just two posts a month that nobody notices. He claims to have seen the evolution from manual labor to automated systems, yet his engagement rate suggests he’s still waiting for a bot to care.
About Andrew
I've been working in the software industry long enough to have seen localization and content management grow from one-off manual, labor-intensive work to complex, highly automated systems management. I've witnessed first hand the transformation of lengthy, complex, and expensive on-premise deployments to fast, simple, affordable SaaS solutions. The only true constant is change, and I believe in embracing that change while striving to inspire others to jump on the bandwagon as well. Specialties: explaining things, strategic thinking, localization (L10n), translation management, machine learning and machine translation, DITA XML, component content management, product & content marketing
Highlights
- Top Engager — 383.26% rate · top 1%
- High Impact — 7,075 avg engagements per post · top 1%
- Top 1% in United States — Ranked #51 of 5774 creators
- Top 25% in Translation & Localization — Ranked #1 of 6 creators
Recent posts
Marketing has a unique problem. Everyone thinks they can do it. Nobody questions the accountant's numbers. Then they redesign the campaign. The finance sign off goes untouched. The legal review goes unquestioned. The developer's code goes unedited. But the marketing? Everyone's got a note. Because everyone has watched ads their whole life. And watching marketing feels like understanding it. It doesn't. Seeing a thousand campaigns makes you an audience. Not a strategist. So the expert you hired gets overruled by taste. Here's what that interference usually sounds like: → "Make the lo
5.9K reactions · 474 comments · 664 reposts
This was a fun discussion. I found myself being more AI-cautious than expected. I think I’m more AI-pragmatist than anything else, so when I’m with pro-AI folks, I skew conservative, but when I’m with anti-AI folks, I seem more bullish. Anyway, have a listen and let me know what you think.
6 reactions · 0 comments · 0 reposts
Things are really heating up here at Acclaro! Off the back of last week's webinar about AI in Multimedia (check it out if you haven't already), we're moving on to another hot topic: Responsible AI. If you find this topic as fascinating as I do, you should register and bring questions. I believe this will become increasingly important for organizations now that AI has been woven into so much of our ongoing work and content.
8 reactions · 0 comments · 0 reposts