Waleed A. — Senior MarComms Leader | Integrated Communications · Brand Positioning · Earned Media | 10+ years turning business objectives into narratives that land
Senior MarComms Leader | Integrated Communications · Brand Positioning · Earned Media | 10+ years turning business objectives into narratives that land
Waleed A. ranks #141 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in Pakistan. They have 3.0K followers and published 11 posts in the last 30 days at a 34.3% average engagement rate.
- 3.0K followers
- 11 posts / 30d
- 34.3% avg engagement
- — follower growth / 30d
The roast
Waleed claims he specializes in translating business objectives into narratives, yet he manages to squeeze 11,000 engagements out of 3,000 followers—which is less of a marketing strategy and more of a hostage situation involving every cousin in his LinkedIn contacts list.
About Waleed
Marketing leader with 10+ years of experience driving brand growth, campaign performance, and communications strategy across technology, logistics, and services sectors.I specialize in translating business objectives into integrated marketing programs — from brand identity and multi-channel campaigns to content, digital, and BTL activations. My approach is grounded in data: I use analytics and research to optimize budget allocation, measure impact, and continuously refine what works.Currently serving as Senior Manager, Marketing Communications at Hayzel Technologies, I oversee end-to-end marcomms strategy — leading cross-functional teams, managing brand equity, and delivering campaigns that drive measurable ROI.Academic foundation in International Marketing (Coventry University, UK) and Strategic Management (CMI, UK), complemented by Google certifications in Data Analytics, Project Management, and Marketing Analytics.If you're looking to connect on marketing strategy, brand building, or communications — let's talk.
Highlights
- Top Engager — 34.28% rate · top 5%
- Top 5% in Marketing & Advertising — Ranked #14 of 931 creators
- High Impact — 1,024 avg engagements per post · top 5%
- Top 5% in Pakistan — Ranked #4 of 100 creators
Recent posts
22 years. 22 YEARS. And the first thing I see on LinkedIn is someone talking about "Arteta's agile methodology." Who hurt you? When did you watch Trossard skin a fullback and think this is about stakeholder alignment? "5 leadership lessons from Arsenal's title win." Mate I was rocking back and forth on my sofa in the 89th minute. There was no lesson. There was only survival. Someone cited the 2023-24 collapse as a learning moment. I didn't learn anything. I dissociated. Odegaard's passing range will not help you close enterprise deals. Arsenal winning the league means absolutely nothing fo
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Your brand colours are speaking to customers before your ads even begin. That’s the psychology of branding. 🟡 Yellow creates optimism, warmth, and hunger. That’s why brands like McDonald’s use it to grab attention fast. 🔵 Blue builds trust and reliability. Perfect for tech and finance brands like HP. 🔴 Red creates urgency, power, and excitement. Which is why entertainment and fast-food brands love it. 🟢 Green signals growth, health, and sustainability. A natural fit for eco-friendly and agricultural brands. The biggest brands don’t choose colours randomly. Every shade is designed to
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Things I tell my team as CEO: - If you're sick, stay home. Rest up (full pay) - Take a mental health day or week if you need to. - Don't want to work in an office? Work remote. - We measure outcomes, not hours - it's about impact, not clock-watching. - If you're on holiday, be on holiday. No one is expecting you to work. - Hospital appointment? School pickup? Go for it, no annual leave required. - No guilt for saying no – your workload, energy, and time are yours to manage - If something’s broken or unfair, speak up - I’ll listen - Got an idea? Try it. Even if it fails, we’ll learn from it -
2.6K reactions · 127 comments · 39 reposts