Tim van der Wiel — Founder @ GoSpooky | Forbes 30 Under 30 | Daily posts on all things social, tech & commerce.
Founder @ GoSpooky | Forbes 30 Under 30 | Daily posts on all things social, tech & commerce.
Tim van der Wiel ranks #491 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 33.4K followers and published 24 posts in the last 30 days at a 0.4% average engagement rate.
- 33.4K followers
- 24 posts / 30d
- 0.4% avg engagement
- — follower growth / 30d
The roast
Tim calls his agency GoSpooky, which is a fitting name for a business built on the premise that his clients’ marketing budgets should disappear without a trace. He spent six years chasing a Forbes 30 Under 30 badge just to achieve a 0.4% engagement rate. That is not an agency, that is a math error.
About Tim
Co-founder of GoSpooky, a global agency made for the social era. We’re redefining advertising and setting new standards that make traditional old-school agencies look outdated. Our clients include Amazon, LVMH, Nike, Disney, Samsung, Verizon, JBL, and Coca-Cola. And we’re official creative agency partners for TikTok, Meta, and Snap. -- Forbes 30 under 30 in Media 2017 -- Named as one of the top 10 most influential people in advertising by Adformatie. -- Agency of the Year 2022 - The Netherlands. -- Public speaker at Collision, Cannes Lions and The Next Web. Based in Amsterdam and New York.
Highlights
- Big Audience — 33,422 followers · top 5%
- Top 5% in United States — Ranked #184 of 5205 creators
- Consistent Creator — 24 posts in 30d · top 5%
- Top 10% in Marketing & Advertising — Ranked #58 of 931 creators
Recent posts
A lot of brands still assume their most valuable creator is the person with the biggest following. I don't think that's true anymore. Your most valuable creator might have 20,000 followers. But they might also have generated €1M in sales for your brand. That's what makes TikTok Shop so interesting. For the first time, creator marketing becomes measurable in a very direct way. You can see exactly who is driving results. A great example is Tarte Cosmetics. One of the smartest things they've done is reward the creators who generate the most sales, not necessarily the creators with the bigge
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I think most brands approach creator marketing the wrong way. They spend all their time trying to figure out which creators they should work with. Who has the biggest audience? Who gets the most engagement? Who looks like the best fit? The problem is that most of that is guesswork. The best creator programs work differently. Instead of trying to predict who your top creators will be, build a system that lets them prove it. Give creators a way to get involved. Let them create. Let them sell. Let them show what they can do. Then invest more heavily in the people who perform. Give them mor
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Last Friday we celebrated 10 years of GoSpooky. At some point during the evening I caught myself just looking around for a minute. Ten years ago there was no GoSpooky. There was no team. There wasn't even really a plan. And now there are 140+ people spending their days building things together that started with a random conversation all those years ago. That's a pretty special feeling. I'm incredibly grateful to everyone who has been part of the journey so far. And if the last ten years taught me anything, it's that the best part of building a company is never the company itself. It's t
45 reactions · 0 comments · 0 reposts