Tim van der Wiel — Founder @ GoSpooky | Forbes 30 Under 30 | Daily posts on all things social, tech & commerce.
Founder @ GoSpooky | Forbes 30 Under 30 | Daily posts on all things social, tech & commerce.
Tim van der Wiel ranks #282 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in Netherlands. They have 33.9K followers and published 27 posts in the last 60 days at a 0.3% average engagement rate.
- 33.9K followers
- 27 posts / 60d
- 0.3% avg engagement
- 499 follower growth / 30d
The roast
Tim calls his agency GoSpooky, which is a fitting name for a business built on the premise that his clients’ marketing budgets should disappear without a trace. He spent six years chasing a Forbes 30 Under 30 badge just to achieve a 0.4% engagement rate. That is not an agency, that is a math error.
About Tim
Co-founder of GoSpooky, a global agency made for the social era. We’re redefining advertising and setting new standards that make traditional old-school agencies look outdated. Our clients include Amazon, LVMH, Nike, Disney, Samsung, Verizon, JBL, and Coca-Cola. And we’re official creative agency partners for TikTok, Meta, and Snap. -- Forbes 30 under 30 in Media 2017 -- Named as one of the top 10 most influential people in advertising by Adformatie. -- Agency of the Year 2022 - The Netherlands. -- Public speaker at Collision, Cannes Lions and The Next Web. Based in Amsterdam and New York.
Highlights
- Top 5% in Netherlands — Ranked #5 of 345 creators
- Top 5% Audience — 33,921 followers
- Top 5% Creator — 27 posts in 30 days
- Top 5% in Marketing & Advertising — Ranked #46 of 1092 creators
Recent posts
One of the hardest things I’ve had to learn as a founder is when not to be involved. In the early days, the company usually got better when Liam or I jumped in. We were doing almost everything ourselves. At some point, that stops being how a company grows. I look at this photo and see a company full of people who are better than me at specific things. Some are much better at managing people. Others can turn chaos into structure, spot creative potential earlier, build trust with a difficult client, or obsess over details in the work that I would probably overlook. There are probably 100 ot
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TikTok Shop just generated more US online spend than Target. That is obviously a big deal, but what sits underneath is even more interesting. TikTok Shop represented roughly 2% of US online retail spending in July, up from around 1.2% a year ago. According to Consumer Edge, that put it ahead of Target, Costco and Home Depot in tracked online spend. What I find interesting is that this is not really TikTok trying to become Amazon. The buying journey is just very different. On Amazon, you usually already know that you want something. You search for it, compare a few options and make a decis
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This is one of the biggest opportunities I see brands miss today: Treating every creator partnership as a one-off transaction. A brand works with a creator once, the content performs well, and then the relationship ends. Liquid I.V. showed what the alternative can look like. The brand discovered Grace Synod when she was still an emerging creator posting organically about its products. Instead of simply booking one sponsored video, it invested in the relationship. The team gave her more access to the brand, increased the commercial upside and helped her understand which content resonated
36 reactions · 6 comments · 0 reposts
Last updated 2026-08-01