Kate Meda — Content strategist | Smart strategy and research-led copy.

About Kate

With earned media shrinking, 𝐨𝐰𝐧𝐞𝐝 𝐦𝐞𝐝𝐢𝐚 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧, where people decide: “Is the company legit?” “Do they understand my problem?” “Do I trust them?” “Are they real humans or AI blather?” I'm a storyteller, but not the vague corporate kind. I'm a marketer (7+ years) who interviews your customers, finds out what makes them buy, and writes the content that gets them there. The industries I write about (cross-border payments, identity and access management, and workflow automation) are not simple. My job is to make them feel relatable. Recent client wins: ✨ Grew Airtm’s enterprise newsletter (“The Global Pay Report”) from 0 → 5,000+ subscribers in 8 editions ✨ 689K → 2.7M LinkedIn impressions/month, inbound leads 31 → 80, in 4 months for a fintech client ✨ 6.5K → 25K enterprise homepage sessions/month, mostly organic social, for a fintech client ✨ 5 → 63 top 3 keyword rankings in one year (+649% organic clicks), for an ad agency ✨ Homepage rewrite & design: +16% engagement, +39% conversions in two weeks, for a workflow automation client ✨ Flagged & helped prioritize homepage accessibility fixes that led to a 50% improvement What I do best: 𝐒𝐄𝐎-𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝, 𝐧𝐨𝐭 𝐒𝐄𝐎-𝐨𝐛𝐬𝐞𝐬𝐬𝐞𝐝: Using Ahrefs and Moz, I research the terms people search to find your business, but if the best story won’t win traditional search or LLMs, I’ll write it anyway, because it’ll win your audience. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐛𝐚𝐜𝐤𝐞𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: Interviews & research (what they want, what stops them, the words they use) → language that turns interest into inquiries. 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐝𝐢𝐬𝐭𝐢𝐥𝐥𝐚𝐭𝐢𝐨𝐧: problem → stakes → why you → proof → next step. 𝐌𝐮𝐥𝐭𝐢-𝐟𝐨𝐫𝐦𝐚𝐭 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: one story → posts, emails, case studies, visuals, video scripts 𝐋𝐢𝐠𝐡𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧: Intriguing graphics & tight short-form edits. 𝐀𝐈 𝐚𝐬 𝐚 𝐬𝐢𝐝𝐞𝐤𝐢𝐜𝐤, 𝐧𝐨𝐭 𝐦𝐲 𝐛𝐫𝐚𝐢𝐧: AI for research & options. Human wisdom runs the show. 𝐄𝐯𝐞𝐫𝐲 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲. 𝐋𝐞𝐭'𝐬 𝐛𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬 𝐭𝐨 𝐥𝐢𝐟𝐞. 🪄✨ If your team needs a storyteller who can find the truth, shape it, and ship it, message me.(Also: I sing opera and shoot photos - handy training for holding attention and noticing what most people miss. My photography (if you’re curious): instagram.com/thekatemeda)