Silvia Carter — General Delegate | CEO | Author | International Trade | E-Export | Cross-Border E-Commerce | AI | Multichannel Sales
General Delegate | CEO | Author | International Trade | E-Export | Cross-Border E-Commerce | AI | Multichannel Sales
Silvia Carter ranks #50 of 14,983 LinkedIn creators in Social Selling & LinkedIn Growth, and is a standout voice in France. They have 17.0K followers and published 22 posts in the last 30 days at a 8.3% average engagement rate.
- 17.0K followers
- 22 posts / 30d
- 8.3% avg engagement
- — follower growth / 30d
The roast
Silvia claims she specializes in cross-border commerce, which explains why her entire career is just a Shakespearean Hamlet quote turned into a LinkedIn page that nobody actually clicked on. She named her company ToWebOrNotToWeb, presumably because she couldn't decide if her professional existence was worth logging in for.
About Silvia
I was born in Italy. I studied in Ireland. I lived in the Netherlands and, eventually, I landed in Paris where ... I married an American. My professional life also has an international focus, helping businesses grow sales in multicultural and multichannel environments. After many years in international business and export sales, it became obvious to me that too few businesses sell overseas, averaging less than 5% per country, and that SMEs struggle to grow internationally; globally, over 90% of exporters are SMEs, yet they contribute to less than 15% of exports, with the majority being handled by large corporations. The solution for SMEs is E-Export which allows them to: • Reduce costs and risks • Enter new markets and new channels in a blink of an eye • Get closer to their foreign customers and grow their brand awareness internationally This has been my passion and expertise since I started my consulting company ToWebOrNotToWeb in 2013 specializing in: 🛒 International online sales through B2B/B2C cross-border e-commerce and marketplaces 🔍 Global-local SEO & SEA to let businesses be found easily by foreign prospects on the search engines they use in their country 🚀 Multilingual GenAI applications and chatbots to help businesses support their clients from all over the world at any time 🎥 International social selling to develop export sales through additional shops on Facebook, Instagram, TikTok, etc. Do you want to know more? Contact me: silvia.carter@towebornottoweb.com +33-6-69901611 https://towebornottoweb.com/ #crossborder #ecommerce #digitalexport #international #export
Highlights
- Top 1% in France — Ranked #4 of 487 creators
- High Impact — 1,408 avg engagements per post · top 5%
- Top 5% in Social Selling & LinkedIn Growth — Ranked #3 of 92 creators
- Top Engager — 8.30% rate · top 5%
Recent posts
🛒 𝗘𝘂𝗿𝗼𝗽𝗲’𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗣𝗼𝘄𝗲𝗿 𝗠𝗮𝗽 Europe’s ecommerce market may look fragmented, but the power is concentrated. More than 200 marketplaces compete across the continent, yet a handful of giants dominate traffic, sales, and seller attention. By 2026, marketplaces are expected to drive nearly 70% of Europe’s €358B cross-border ecommerce market, led by Amazon, eBay, Allegro, Zalando, and Temu. Europe isn’t one market—it’s dozens. Who wins in the end? Wins the brand which expands first by choosing the right marketplace for your category, logistics, and customer trus
97 reactions · 44 comments · 10 reposts
Le pape vient de publier sur l'IA le manifeste politique qu'aucun gouvernement n'a osé écrire. Le document, signé le 15 mai 2026, s'appelle Magnifica Humanitas et il est plutôt dense : 5 chapitres et 224 notes. Son auteur, le pape Léon XIV, revendique la filiation avec Léon XIII et son Rerum Novarum, la première encyclique sociale, publiée en 1891 face à la révolution industrielle. Mais le vrai sujet n'est pas religieux. Le vrai sujet, c'est que ce texte met sur la table une dizaine de questions éminemment politiques. Et chose rare, le Vatican a fait correctement ses devoirs. Plutôt que d
1.8K reactions · 189 comments · 317 reposts
Le fondateur de Mistral AI l’une des rares startups européennes capables de rivaliser avec les géants américains et chinois a été auditionné à l’Assemblée sur les enjeux de vulnérabilité numérique et de souveraineté technologique. Dans la salle ? … seulement DEUX députés présents. À l’inverse, le passage de Pamela Anderson avait mobilisé une salle comble. A un moment, il faut bien admettre qu’on n’est pas sorti des ronces…
1.4K reactions · 25 comments · 71 reposts