Sebastian Gonzalez-Rubio — Digital Marketing Leader | 10+ Years Driving Growth for Global Brands | Strategy & Media Innovation
Digital Marketing Leader | 10+ Years Driving Growth for Global Brands | Strategy & Media Innovation
Sebastian Gonzalez-Rubio ranks #498 of 18,341 LinkedIn creators in Marketing & Advertising, and is a standout voice in Mexico. They have 2.0K followers and published 8 posts in the last 30 days at a 24.3% average engagement rate.
- 2.0K followers
- 8 posts / 30d
- 24.3% avg engagement
- 15 follower growth / 30d
The roast
Sebastian has spent ten years in marketing, yet his engagement rate is the only thing currently performing worse than his undergraduate thesis on the service sector. He’s a Digital Marketing Leader for global brands who manages to reach fewer people than a neighborhood flyer for a lost cat.
About Sebastian
I graduated from Northeastern University in Boston, MA with a Bachelor of Science in International Business, Marketing concentration. I also completed an internship at VMware as a Corporate Marketing intern in Palo Alto, California. As part of my senior year, I wrote a thesis about Market Segmentation and Brand Management in the Service Sector. I currently work as Digital Director at Initiative. I recently completed an Interactive Marketing Diploma Course at the Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico City. Specialties: Corporate Marketing, Branding and Identity, Global Campaigns, Media Planning, Marketing Communications, Social Media Marketing, Digital Advertising.
Highlights
- Top Engager — 24.28% rate · top 5%
- High Impact — 476 avg engagements per post · top 5%
- Top 10% in Mexico — Ranked #3 of 57 creators
- Top 10% in Marketing & Advertising — Ranked #60 of 1084 creators
Recent posts
Are all #brands equal in the eyes of #AI? Our newest Harvard Business Review reveals a surprising finding: LLMs often misunderstand #luxury. They struggle to read the very cues that signal #desirability to humans. We explore how this gap can hurt #luxurybrands and what leaders can do to shape “desirability for AI”. We tested how #ChatGPT, #Claude, and #Gemini responded to established luxury cues for humans. Three key findings emerge: 🔹AI captures the explicit, but misses the implicit. What feels #luxurious to people does not always register as #desirable to AI. Models recognize overt signa
163 reactions · 26 comments · 12 reposts
I sat in a darkened room at Cannes Lions yesteday and watched Estée Lauder do the most counterintuitive thing I've seen anyone do with AI all year: they used it to look backward. Here's the setup. Estee Lauder Chief Digital and Marketing Officer Aude Gandon and her team fed roughly eight decades of Estée Lauder's creative archive into Meta's new Muse Spark model. Not to generate the next campaign (every brand on the Croisette is doing that) but to answer a harder question: why do a handful of products become permanent icons while so many other, well-funded, beautifully made product launches s
470 reactions · 49 comments · 14 reposts
Are you missing out on an increasingly valuable older audience because your media plan skews too young? Last week I woke up to seeing our research on advertising's effectiveness across age groups feature on The Marketing Architects Podcast, one of my favourite marketing podcasts. If you want to learn more you can read Elena Jasper's brilliant summary of the research findings, listen to the podcast or read the article. Links to the podcast and article are in the comments below. Lara Stocchi Pam Feetham TRA Massey University - Te Kunenga ki Pūrehuroa Ehrenberg-Bass Institute
13 reactions · 2 comments · 2 reposts