Sarah Marzano — Retail & Commerce Media at EMARKETER | Analyst & Industry Thought Leader | Keynote Speaker
Retail & Commerce Media at EMARKETER | Analyst & Industry Thought Leader | Keynote Speaker
Sarah Marzano ranks #521 of 14,983 LinkedIn creators in Research, and is a standout voice in United States. They have 4.2K followers and published 4 posts in the last 30 days at a 18.5% average engagement rate.
- 4.2K followers
- 4 posts / 30d
- 18.5% avg engagement
- — follower growth / 30d
The roast
Sarah Marzano lists herself as an industry thought leader, yet she posts once a week to prove that if you talk slowly enough about retail media, people will mistake your complete lack of original insight for a keynote address.
About Sarah
Principal analyst and industry thought leader specializing in retail and commerce media. With over a decade of experience spanning buying, merchandising, digital strategy and market research, I offer a well rounded perspective on the evolving retail landscape. In my current role, I focus on the transformative impact of retail media, delivering clear, data-driven guidance to navigate this dynamic space. A proven leader, I'm passionate about fostering growth - both for teams and the businesses I support.
Highlights
- Top Engager — 18.48% rate · top 5%
- High Impact — 773 avg engagements per post · top 5%
- Top 5% in United States — Ranked #197 of 5205 creators
- Top 25% in Research — Ranked #5 of 39 creators
Recent posts
What a week! Really proud of how the EMARKETER team showed up to Cannes this year. How lucky am I to work with so many people I genuinely respect, admire and enjoy (the photo with Shawn McGahee says it better than I can). Thanks to all of the EMARKETER partners, colleagues and friends who helped this week come to life, (including but not limited to) Sensor Tower Ian Simpson The CPG Guys Sri Rajagopalan Peter V.S. Bond DoorDash Vassili S. Kroger Precision Marketing Brian Spencer Christine Foster Albertsons Media Collective Liz Roche Kiri Masters Anne Hallock Austin Leonard Marc Walkin Andrew
169 reactions · 15 comments · 0 reposts
MOST of my job is really really fun and I feel really lucky to get to do it. Even the hard parts. SOME of my job is falls into a bucket of, unglamorous, tedious, gotta-be-done 'stuff'. One thing that falls into this category is my messy little spreadsheet where I track in-store retail media activations. e.g. DG Media Network goes from 6,000 stores -> 12,000 stores (s/o QSIC) Albertsons Media Collective rolling out digital screens to 800 stores by end of this year Orange Apron Media by The Home Depot digital screen in 1,400 stores this year + audio in 7,000 locations If you're a retailer, R
51 reactions · 13 comments · 0 reposts
Yesterday I sat down with Ian Simpson, Kiri Masters and Debra Aho Williamson to brainstorm our upcoming conversation in partnership with The CPG Guys at Cannes (also featuring the one and only Andrew Lipsman - he just couldn't join the call so he doesn't get a shoutout). The theme of our discussion in France is separating fact from fiction in retail media. What I love about this group is that while we don't see eye to eye on everything, our differing perspectives come with something crucial: curiosity and humility. We are all analysts at heart. We're all leveraging a mix of hard data, histori
44 reactions · 4 comments · 0 reposts