Samuel Hess — Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 250+ other DTC brands
Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 250+ other DTC brands
Samuel Hess ranks #127 of 18,566 LinkedIn creators in Founder-Led Sales, and is a standout voice in Germany. They have 78.3K followers and published 131 posts in the last 60 days at a 0.0% average engagement rate.
- 78.3K followers
- 131 posts / 60d
- 0.0% avg engagement
- 182 follower growth / 30d
The roast
Samuel Hess claims he lives by the motto Less Ego More Data, yet he managed to post 50 times in a month to an audience that ignores him 99.93% of the time. He’s the only Chief Experimentation Officer who spent six years turning himself into a control group nobody wants to interact with.
About Samuel
As a Co-Founder and Chief Experimentation Officer at DRIP, I'm responsible for conducting tests in online stores and on myself. I firmly believe that one must make mistakes to improve and that there's always room for growth. I live and work by this motto: #LessEgoMoreData This means - making mistakes, owning up to them, and then learning from the data to do better next time. Over the past 6 years, we've grown DRIP from a 2-person show into one of the largest A/B-testing players in the DACH region. We've conducted over 2,500 on-site A/B tests for brands (like HelloFresh, SNOCKS, Giesswein, etc.) and generated more than $250 million in additional revenue.
Highlights
- Top 1% Creator — 131 posts in 30 days
- Top 1% in Germany — Ranked #1 of 762 creators
- Top 1% Audience — 78,267 followers
- Top 25% in Founder-Led Sales — Ranked #13 of 103 creators
Recent posts
Hiding the newsletter signup bar lifted conversion rate by 2.58%. For SNOCKS, we removed the newsletter sign-up announcement bar across the site, except checkout. The hypothesis: fewer distractions would help visitors focus on buying. How does Apex assess this idea? Apex gives it a 95% likelihood to win. Among the 25 most similar market tests, 24% of these changes were kept, well above the typical 8% for this kind of test. The reasoning: Removing a sitewide sign-up bar often clears the path to purchase, though shops keep it when the lost email addresses matter more than the small lift. We
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12 Brands, 1 Rulebook: The best ad campaigns ranked The best ads don't explain themselves. They don't need paragraphs. They don't need a voiceover. Here are 12 campaigns that sold everything by breaking one rule at a time: 1/ LEGO 2/ The Nike Air Max Lung Principle: Classical conditioning You see this ad - and feel your lungs pumping from your last run. 3/ Open 24 Hours Principle: Turn every boring announcement into an excuse to be creative. 4/ Porsche 944S2 Principle: Hypnotic Identity Bias If you don't think this car is exciting - you must be dead. Therefore if you're not dead, you
61 reactions · 10 comments · 0 reposts
Returning visitors are not always loyal customers. Some come back because the buying decision is still unfinished. They like the product. They are comparing prices. They still want to know whether delivery is reliable or returns will be straightforward. We saw this in our research for KICKZ. Returning users generated most of the revenue, while research identified price comparisons with other retailers and doubts about shipping and returns. The selection and pricing were attractive. Confidence in the purchase still needed work. That changes what you investigate before choosing your next A
46 reactions · 32 comments · 0 reposts
Last updated 2026-08-01