Samuel Hess — Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 250+ other DTC brands
Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 250+ other DTC brands
Samuel Hess ranks #229 of 14,983 LinkedIn creators in Founder-Led Sales, and is a standout voice in Germany. They have 78.1K followers and published 98 posts in the last 30 days at a 0.1% average engagement rate.
- 78.1K followers
- 98 posts / 30d
- 0.1% avg engagement
- 502 follower growth / 30d
The roast
Samuel Hess claims he lives by the motto Less Ego More Data, yet he managed to post 50 times in a month to an audience that ignores him 99.93% of the time. He’s the only Chief Experimentation Officer who spent six years turning himself into a control group nobody wants to interact with.
About Samuel
As a Co-Founder and Chief Experimentation Officer at DRIP, I'm responsible for conducting tests in online stores and on myself. I firmly believe that one must make mistakes to improve and that there's always room for growth. I live and work by this motto: #LessEgoMoreData This means - making mistakes, owning up to them, and then learning from the data to do better next time. Over the past 6 years, we've grown DRIP from a 2-person show into one of the largest A/B-testing players in the DACH region. We've conducted over 2,500 on-site A/B tests for brands (like HelloFresh, SNOCKS, Giesswein, etc.) and generated more than $250 million in additional revenue.
Highlights
- Consistent Creator — 98 posts in 30d · top 1%
- Top 1% in Germany — Ranked #2 of 497 creators
- Big Audience — 78,085 followers · top 1%
- Top 25% in Founder-Led Sales — Ranked #15 of 108 creators
Recent posts
One button combo on mobile = €64K extra monthly revenue for women's apparel. We merged filter and sort options into a single button on women's product listing pages (PLPs). The "obvious" simplification? It delivered big. Tested across 112K+ users in an ABC setup: ARPU: +3.83% (Variant 1 winner), +2.16% (Variant 2) Conversion rate: +3.10% and +2.12% AOV: +0.70% and +0.04% All statistically significant over control. Why it crushed: Cognitive ease in action. Mobile shoppers hate cluttered interfaces, especially browsing women's tops or dresses. One-tap access cut decision friction, speeding
38 reactions · 5 comments · 0 reposts
This "smarter" PDP redesign backfired, dropping ARPU by 1.36% on men's product pages. We streamlined the quantity progress bar and size selector to cut cognitive load and speed decisions. Classic UX logic but it tanked performance for men's apparel. Changes: Cleaner size selector with subtle hovers on unavailable options. Uniform buttons for quantity to reduce overwhelm. Results (all stat sig): ARPU: -1.36% 📉 CR: -1.88% 📉 AOV: +0.53% (not enough to offset) Mobile: -1.41% ARPU hit; desktop: -3.63%. What went wrong? The old design's bold borders and checkmarks gave instant feedback, build
3 reactions · 0 comments · 0 reposts
One of the biggest mistakes brands make is assuming customers trust them more than they actually do. You know your product. You know your team. You know your results. Your visitors don't. They're evaluating your brand from a position of uncertainty. And uncertainty creates risk. That's why proof matters so much. Not because people need more information. Because they need more confidence. Every buying decision is really a question: "Do I believe this enough to take action?" The stronger the claim, the stronger the proof needs to be. If you claim your product is high quality, show the ev
40 reactions · 11 comments · 0 reposts