Samuel Hess — Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 250+ other DTC brands
Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 250+ other DTC brands
Samuel Hess ranks #127 of 18,566 LinkedIn creators in Founder-Led Sales, and is a standout voice in Germany. They have 78.3K followers and published 131 posts in the last 60 days at a 0.0% average engagement rate.
- 78.3K followers
- 131 posts / 60d
- 0.0% avg engagement
- 182 follower growth / 30d
The roast
Samuel Hess claims he lives by the motto Less Ego More Data, yet he managed to post 50 times in a month to an audience that ignores him 99.93% of the time. He’s the only Chief Experimentation Officer who spent six years turning himself into a control group nobody wants to interact with.
About Samuel
As a Co-Founder and Chief Experimentation Officer at DRIP, I'm responsible for conducting tests in online stores and on myself. I firmly believe that one must make mistakes to improve and that there's always room for growth. I live and work by this motto: #LessEgoMoreData This means - making mistakes, owning up to them, and then learning from the data to do better next time. Over the past 6 years, we've grown DRIP from a 2-person show into one of the largest A/B-testing players in the DACH region. We've conducted over 2,500 on-site A/B tests for brands (like HelloFresh, SNOCKS, Giesswein, etc.) and generated more than $250 million in additional revenue.
Highlights
- Top 1% Creator — 131 posts in 30 days
- Top 1% in Germany — Ranked #1 of 762 creators
- Top 1% Audience — 78,267 followers
- Top 25% in Founder-Led Sales — Ranked #13 of 103 creators
Recent posts
Showing "23 pre-orders placed" on women's product pages spiked ARPU by over 6%. This subtle scarcity nudge crushed expectations on a pre-order-heavy site. What we tested: Static badge under the buy button: "X pre-orders placed" (Variant 1, the winner). Vs. a fleeting 5-second pop-up overlay (Variant 2, which tanked). Results for women's PDPs: - ARPU: +6.4% overall, +9.3% on mobile (statistically significant). - Conversion rate: +6.2% - AOV: +0.19% Desktop took a hit in Variant 1 (-4.1%), but mobile's lift made it a clear rollout. Psychology unpacked: Scarcity and urgency lit a fire. Sho
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9 creative print ads I've collected this week: No video. No animation. Just words on a page. Here are 9 ads that sold everything with a single headline: 1/ Ikea Principle: The "But" Step 1 - Find iconic phrase - "Rome was not built in a day" Step 2 - Add a "But" to the iconic phrase - "But your kitchen can be." 2/ Hyposwiss Private Bank Principle: The Radical Confession Say the cynical truth first. The honesty that follows lands twice as hard. 3/ BMW Principle: The Rule of 3 Use the 3rd line to take an unexpected left turn 4/ Ryanair Principle: Anchor pricing Same price, wildly diffe
66 reactions · 17 comments · 0 reposts
Your homepage and landing pages shouldn't be trying to do the same job. A homepage is built for exploration. A landing page is built for specific intent. That's the distinction that matters. Someone searching your brand name might want to browse your entire catalog. Someone clicking an ad for organic cotton t-shirts already told you exactly what they want. Sending both visitors to the same experience creates unnecessary friction. For the homepage, the priority should be: - Product visibility. - Clear categories. - Easy navigation. - Multiple discovery paths. For a landing page, it's di
49 reactions · 18 comments · 0 reposts
Last updated 2026-08-01