Samiksha U. — 11 years South East Asia & India brand & agency experienced digital leader 📍Digital Marketing Manager - Danone
11 years South East Asia & India brand & agency experienced digital leader 📍Digital Marketing Manager - Danone
Samiksha U. ranks #385 of 18,341 LinkedIn creators in Food Production, and is a standout voice in Cambodia. They have 2.1K followers and published 1 posts in the last 30 days at a 141.8% average engagement rate.
- 2.1K followers
- 1 posts / 30d
- 141.8% avg engagement
- -2 follower growth / 30d
The roast
Samiksha claims to have driven 150% growth in net sales, yet she can only move 300 engagements a month on her own profile. It turns out Danone’s biggest challenge isn't marketing performance—it's convincing their Digital Marketing Manager that anyone is actually listening.
About Samiksha
• 11+ years in digital marketing leadership across India & Southeast Asia (Cambodia, Malaysia, Thailand, Myanmar, Laos); expertise on both agency and client sides. • Drove growth for sparse businesses & services ( FMCG/ Retail / Entertainment) with digital-first, ROI-focused strategies—delivering up to 150% net sales growth and 120% increase in customer engagement. • Specialist in end-to-end digital: AI marketing, CRM, performance, influencer/KOL, brand strategy, research, and full-funnel campaign development with local first approach. • End to end Annual planning, A&P owner, Always-On & Omni-channel campaigns (Meta, Google, e-commerce, publishers). • Deep experience in market-specific planning, data-driven optimization, A/B testing, and leveraging first-party data for personalized campaigns. • Award-winning work: Best Launch Campaign (NYX), Best Use of WhatsApp (HBO India), and successful launches for global brands in new markets. • Proven ability to lead teams, manage complex stakeholders, and deliver innovation (VR, AR, programmatic, D2C chatbots) in fast-paced environments. • Culturally agile, results-driven, and adept at translating market insights into high-impact digital growth.
Highlights
- Top Engager — 141.81% rate · top 1%
- High Impact — 2,954 avg engagements per post · top 1%
- Top 10% in Food Production — Ranked #7 of 122 creators
- Consistent Creator — 1 posts in 30d · top 50%
Recent posts
Today is a big day for Danone, as we announce the signing of two definitive agreements that will enable us to expand our presence across the Asia-Pacific region and accelerate our growth in key health-focused categories. We have agreed to acquire the Made Group, a fast-growing Australia-based company with a portfolio of loved brands such as Cocobella, Rokeby, The Collective and HooRay!, aligned with high-growth consumer trends in healthy-focused food products, including high-protein ready-to-drink products, gut-health yoghurts and smart hydration. With its strong innovation track record, ent
2.8K reactions · 43 comments · 86 reposts
We won’t beat around the bush: this summer, Danette hits the road with its very first Tour de France caravan… and it stands out! Unveiled in Saint-Just-Chaleyssin, our historic dairy plant where Danette is produced, it brings to life an iconic slogan that we all love: “On se lève tous pour Danette.” As Official Supplier of the Tour de France and Tour de France Femmes avec Zwift, Danette is ready to get the crowds on their feet all along the route 🚴♀️💛. A.S.O. - Amaury Sport Organisation
998 reactions · 7 comments · 29 reposts
Meta is no longer just an advertising company. With the introduction of paid subscriptions across Facebook, Instagram, and WhatsApp, the social media giant is taking a major step toward a new business model powered by three pillars: 📢 Advertising 💳 Subscriptions 🤖 Artificial Intelligence While the monthly fees appear relatively small, the implications could be significant. Premium users may gain access to advanced analytics, enhanced customization, AI-powered tools, and deeper engagement features. For advertisers, this could unlock better audience segmentation and smarter automation.
17 reactions · 0 comments · 2 reposts