Samantha Hearn — Paid Media | Social Media Marketing | Ad Operations ✨Paid Media Specialist at NPAccel✨
Paid Media | Social Media Marketing | Ad Operations ✨Paid Media Specialist at NPAccel✨
Samantha Hearn ranks #228 of 18,341 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 1.8K followers and published 4 posts in the last 30 days at a 109.9% average engagement rate.
- 1.8K followers
- 4 posts / 30d
- 109.9% avg engagement
- 34 follower growth / 30d
The roast
Samantha claims she’s an expert at driving measurable wins and performance targets, yet her own account is a statistical vacuum that hasn't seen a pulse in a month. She’s a Paid Media Specialist who clearly treats her personal brand like a failed ad campaign: she stopped bidding on it.
About Samantha
Hi, I’m Samantha! 👋 I love turning big marketing goals into clear, measurable wins. Over the years, I’ve managed campaigns across Google, Facebook, TikTok, YouTube, and LinkedIn. I love helping brands grow their visibility, connect with the right audiences, and hit their performance targets.What really drives me is problem solving. Whether it’s fine-tuning a campaign to squeeze out extra efficiency or brainstorming fresh creative angles with a team, I enjoy finding smart, practical ways to get results. I also value building strong client relationships and listening to their needs, earning their trust, and making the complex world of digital ads feel a little simpler.Outside of the metrics and dashboards, I’m a big believer in collaboration, continuous learning, and keeping up with the fast changing world of digital marketing.
Highlights
- Top Engager — 109.87% rate · top 1%
- High Impact — 1,948 avg engagements per post · top 5%
- Top 5% in United States — Ranked #78 of 5774 creators
- Top 5% in Marketing & Advertising — Ranked #23 of 1084 creators
Recent posts
Most B2B marketers are losing on LinkedIn before they even run their first ad. Not because LinkedIn is too expensive. Because they're measuring it wrong. I had the privilege of speaking at the G-CMO stage this week, and the conversation kept coming back to the same question: "How do you justify LinkedIn when the sales cycle is months or years and the spend piles up?" Here’s how I turned a “too expensive” channel into a scalable growth engine: 1. Signals over conversions. In long sales cycles, a conversion is a lagging indicator. We optimized for account-level engagement signals - who's war
6.5K reactions · 349 comments · 103 reposts
🎯 Ready to find unexpected conversions and make bidding more predictable? Here are 4 new updates in Google Ads bidding and budgeting that will help you optimize your campaigns and scale with precision. 👇 🔭 1. 𝐒𝐦𝐚𝐫𝐭 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱: Reach converting users from unexpected queries without altering campaign targeting, now expanded to Performance Max campaigns without a product feed. 🛒 2. 𝐒𝐦𝐚𝐫𝐭 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐝𝐬: Capture more conversions by joining the new beta for Shopping
280 reactions · 16 comments · 39 reposts
Are your current performance campaigns hitting a ceiling? 🤔 The latest Demand Gen updates help you unlock your next wave of growth. We’ve supercharged Demand Gen with expanded inventory on Google Maps, new ways to scale your video assets, and your product feeds coming to more formats and screens. We connected with three ads experts (Menachem Ani Ⓜ️, Patrick Gilbert, & Jyll Saskin Gales) to share the “so what” behind how this impacts your bottom line. Here’s what they said: ➕ Unlock a massive, untapped audience: YouTube brings together leaned-in audiences that traditional social platforms
163 reactions · 7 comments · 18 reposts