Saku F. — I help B2B SaaS Recover 20–40% Lost Unattributed Revenue | $25M+ Ad Spend Managed | 50+ audits | paidmedialab.com/check
I help B2B SaaS Recover 20–40% Lost Unattributed Revenue | $25M+ Ad Spend Managed | 50+ audits | paidmedialab.com/check
Saku F. ranks #493 of 14,983 LinkedIn creators in Founder-Led Sales, and is a standout voice in Canada. They have 28.3K followers and published 26 posts in the last 30 days at a 0.4% average engagement rate.
- 28.3K followers
- 26 posts / 30d
- 0.4% avg engagement
- 577 follower growth / 30d
The roast
Saku claims he found $47,200 in six minutes, yet he spent thirty days posting 43 times just to get a 0.45% engagement rate. That isn't an audit; it’s a guy performing an exorcism on a calculator because he’s terrified of an actual job. Paid Media Lab is just a vanity project for someone who treats Tag Manager like a personality trait.
About Saku
your CPAs went up. you tried new creative. new audiences. new agency.nothing moved.because the problem was never the campaign.google ads said 100 conversions last month. the CRM had 60. 40 duped conversions feeding smart bidding for months. miscalculated bids. every day. inflating your cpa. that's what broken conversion tracking looks like. and no dashboard will show it to you.i've managed $25M+ in ad spend across google, meta, tiktok, and linkedin. insurance. financial services. home equity. ecommerce. SaaS. verticals where a wrong click costs $40-$200 and nobody gets a second chance.what's usually broken:- enhanced conversions on but match rate at 30%. should be 90%+. google can't connect the click to the sale.- GA4 misfiring after the april update. double-counting or not counting at all.- pixel and CAPI both live without dedup. every purchase counted twice.- offline conversions never imported. best leads close but the platform never finds out. keeps buying the junk leads instead.what i do about it:live audit on your account. you watch while i go through - conversion settings- GA4 - tag manager- match rateseverything opened. everything checked.$47,200/mo found in 6 minutes on a $140K/mo account. match rate fixed from 40% to 95%. lead quality up 18 points without changing a single ad.50+ audits completed. zero refunds.book the audit: paidmedialab.com/book
Highlights
- Top 5% in Canada — Ranked #11 of 425 creators
- Big Audience — 28,322 followers · top 5%
- Consistent Creator — 26 posts in 30d · top 5%
- High Impact — 121 avg engagements per post · top 25%
Recent posts
most media buyers optimize campaigns. the best ones audit the data the campaigns learn from. those are two completely different jobs. one shows up in the dashboard. the other shows up in the bank account. if your CPA dropped but your CAC climbed, you're doing the first job. not the second.
4 reactions · 1 comments · 0 reposts
NEVER optimize a campaign before checking these 3 numbers. i've audited 50+ accounts in 18 months. every single one had the same problem. the campaigns were "working." the data they learned from was wrong. one account had $1.24M in revenue the dashboard never showed. enhanced conversions match rate was 77%. should have been 95%. every dollar of spend was learning from incomplete data. the algorithm wasn't broken. the instruction was. 3 numbers to check before you touch a single bid: → primary conversion action value vs actual closed revenue → enhanced conversions match rate (95%+ or you'
12 reactions · 7 comments · 0 reposts
your google ads dashboard says $48 CPA. your CRM says $167. same week. same account. same campaign. i've audited 50+ accounts in 18 months. the gap is there every single time. → one account: 29,000 platform conversions. 338 actual customers. 87:1. → one account: $4,300/mo on a single keyword that could never convert. $51,600/yr. → one account: step 10 of a 10-step funnel had no tag. $34K in PMax spend. blind. the campaigns were never broken. the data was. this week i'm running 5 free tracking audits. 30 minutes. zoom. i share my screen, run my workflow against your live data. you
7 reactions · 4 comments · 0 reposts