Ryan R. — Paid Media and Growth Marketing Professional
Paid Media and Growth Marketing Professional
Ryan R. ranks #422 of 18,341 LinkedIn creators in Consumer Goods, and is a standout voice in United States. They have 598 followers and published 3 posts in the last 30 days at a 141.9% average engagement rate.
- 598 followers
- 3 posts / 30d
- 141.9% avg engagement
- 8 follower growth / 30d
The roast
Ryan manages million-dollar budgets for Westmore Beauty, yet his entire digital footprint is smaller than a Sephora sample. With a 41% engagement rate on five posts, he’s not a growth marketer—he’s just a guy who keeps liking his own vanity metrics to convince the algorithm he exists.
About Ryan
So far in my career, I've successfully managed monthly budgets up to $1M+, optimizing paid media channels to drive significant ROI and brand growth. However, at the end of the day, I believe its not just about throwing as much budget as you can to test initiatives and scale a business, but rather scaling responsibly and making the companies I work with happy. I do this by rooting all of my hypotheses in the data and the analytics, and I use what the numbers tell me to inform our digital marketing strategies. As a result, I've crafted many campaigns that have not only increased D2C revenue by at least 20% year-over-year but also consistently met ROAS and purchase volume targets. I have cross channel paid media experience across paid social and paid search (SEM) and also have a proven track record of developing winning ad creative concepts that have enabled companies to surpass their business goals.
Highlights
- Top Engager — 141.92% rate · top 1%
- Top 5% in Consumer Goods — Ranked #2 of 177 creators
- Top 5% in United States — Ranked #154 of 5774 creators
- High Impact — 849 avg engagements per post · top 5%
Recent posts
1 Day View can be the devil. In almost all cases we're moving to include 1 Day Engagement however. Why? Because your Auction Value = Bid x Estimated Action Rate x Relevance Score. 7 Day Click only receiving less data reduces your Estimated Action Rate. Data below shows the lift that 1DE can have on your 7DC only performance, this isn't about inflating Meta's performance to look better it's about increasing attribution to inform both the platform AND the Media Buyer's decision making.
21 reactions · 0 comments · 2 reposts
Google Ads has changed more in the last 3 years than in the previous 15. What used to be a highly manual, keyword-driven system is now increasingly automated and AI-powered. Old Google Ads Build detailed account structures Create tightly themed ad groups Manage exact, phrase, and broad match manually Write multiple ads per ad group Set bids by hand Analyse keyword-level data Make optimisations manually Maintain full control over every setting New Google Ads Simpler campaign structures Less dependence on keyword lists AI matches ads to relevant searches Responsive ads test combinations aut
37 reactions · 4 comments · 2 reposts
🚨 Claude Fable 5 KILLED Google Ads!! I built 23 skills for Google Ads. They plug directly into Claude. No dashboard. No new tool to learn. Just ask a question about your ads and it works. Here are 7 that come up the most: 1/ Campaign diagnostics ROAS drops on a Wednesday. Claude tells you why in 30 seconds, not after 45 minutes of tab-switching across the Google Ads UI. 2/ Wasted spend audit Pulls every search term with $20+ spend and zero conversions, grouped by campaign. Outputs a ready-to-paste negative keyword list. 3/ Budget optimizer "What happens if I shift 20% from campaign A t
732 reactions · 1.7K comments · 34 reposts