Ricardo de Tomás — 💻🥧 Founder of DRIZA | Marketing Finance-first for startups

About Ricardo

For years, I’ve watched something that honestly concerns me: the massive, growing disconnect between marketing departments and finance teams. I’ve seen brilliant CMOs lead incredible, creative campaigns, but when they sit down at the board table, they struggle to defend their budgets. They talk about clicks and brand awareness, while the CFO and the VCs are asking about EBITDA, burn rates, and cash flow. It’s like they’re speaking two different languages.This is exactly why I founded @DRIZA. We are a digital marketing consultancy based in Spain, and we work with startups and e-commerce brands that are tired of vanity metrics. We have a very simple, almost stubborn philosophy: we measure success on the Profit & Loss statement, not just on a Meta or Google dashboard.We call this approach Marketing Finance First. It’s our way of helping founders and growth teams scale without the usual "burn-and-crash" cycle. We’ve been at this for 6 years now, acting as the bridge between aggressive growth and fiscal reality. For the VCs reading this: we specialize in capital efficiency. We make sure that every euro of your investment spent on performance marketing actually contributes to a healthier bottom line and improved unit economics.Our track record isn't built on theories, but on execution. We’ve spent years helping startups navigate the "valley of death". To date, we’ve managed millions in marketing budgets across many channels. We’ve seen concrete wins—like taking brands from zero to 10,000 organic customers—but the real metric I’m proud of is helping companies become "default alive" through smarter marketing and conversations with CFOs and VCs.Away from the spreadsheets and ad accounts, I try to stay grounded in the "real" economy. I’m the co-founder of 9 Lives, the only authentic American Pie Shop in Spain, located right here in Madrid. It’s my ultimate reality check...I also believe in giving back to the ecosystem. I've teached at IED and regularly speak at forums like South Summit and our own CMO vs CFOs (now in its 7th edition), where I usually end up being the mediator between the two sides of the table. Lately, I’ve been obviously obsessed with AI; trying to surf the wave the best I can!If you’re a founder who wants a marketing partner who actually understands your P&L, or a VC looking for a consultancy to help your portfolio companies scale, let’s talk. Reach out at ric@driza.com or check us out at driza.com.