Rebecca Latacz — Chief Marketing Officer | Digital Strategist | Innovation Expert | Servant Leader | Growth Initiatives | Private Equity

About Rebecca

A results-driven and enterprising global senior marketing professional with proven experience in marketing strategy, digital, menu & product launches, culinary, bar & beverage innovation, branding, consumer insights research, strategic planning, promotions, e-commerce, advertising, collegiate and professional sponsorships, public relations, field marketing, profit forecasting and budget management. Leverages communication and interpersonal skills to raise brand awareness, launch brands in new markets, and drive product development. Vast experience in organizational development including leadership and coaching of large departments, multiple direct and indirect reports, organizational training, staffing and recruiting. An innovative and collaborative producer who creates profitable products, develops strong marketing teams, and establishes key business partnerships that contribute to growth, while supporting short- and long-term company objectives. Specialties: o Brand Communications o Creative / Advertising Development o Marketing Calendar Strategy and Sales Planning o Innovation Pipeline Product / Menu Development o Consumer Insights o Field Marketing o Stage Gate Process Management o End-to-End Customer Strategy o Advertising / Public Relations / Media Agencies o Excellent Presentation and Consultative Skills o Franchisee/Franchisor Business Partnering o Value & Retail Strategy Development o High Impact Leadership and Building Teams o Judgment/Decision Making o Analytical Problem Solving o Talent Development o Sports Sponsorship Negotiation and Management o Bi-lingual (English/Spanish)