Rebecca Bleasdale — Chief Marketing Officer, RepRisk | #AIforGood | AI x Human Intelligence

Chief Marketing Officer, RepRisk | #AIforGood | AI x Human Intelligence

Rebecca Bleasdale ranks #177 of 14,983 LinkedIn creators in Information Services, and is a standout voice in Switzerland. They have 9.2K followers and published 15 posts in the last 30 days at a 6.8% average engagement rate.

The roast

Rebecca’s LinkedIn is just a corporate hostage note written in buzzwords, claiming she’s an expert in RepRisk while her entire brand is a masterclass in how to bankrupt a personality. She’s spent twenty years outsourcing teams to Bangalore, Manila, and Prague just so she doesn’t have to talk to anyone in her own time zone.

About Rebecca

🚀 Building Incredible Brand Reputation & Pride: With 20+ years’ strategic marketing communications leadership experience nurturing high performance teams (>120 people) in world-class companies (RepRisk, ABB, Hitachi, Akkodis, AFRY, RM, Standard Chartered Bank), I value a growth mindset. I have led teams in EMEA, APAC, USA and Brazil to deliver full funnel marketing campaigns across global audiences, resulting in high quality, inbound leads nurtured for sales conversion. Building clear value propositions is my strength, and I apply my client-facing enterprise bidding skills to translate solutions into client value and quantifiable ROI. To optimise and build scale, I have set up offshore and nearshore teams in Bangalore, Manila, and Prague. I love to build brand reputation for visionary companies that drive for purposeful innovation in the name of sustainable societies. 🏆 Shaping Winning Cultures: A connecting red thread is my passion for shaping winning cultures where people ‘from all walks of life’ can thrive and be their best self. My personal leadership style is energising and empowering. I played a strategic role in defining and shaping the Purpose and MarComm Strategy of M&A companies: ■ Akkodis (AKKA + Modis) ■ Hitachi Energy (ABB + Hitachi) ■ AFRY (ÅF + Pöyry) In 2019, my team were Gartner Communications Award Finalists: Shaping a High Performance Culture. 🤝🏼 Trusted Counsel to Executive Leaders: To date, I have supported five CEOs to deliver high impact, human-centric marketing communications strategies that deliver upon commercial growth goals in times of rapid change and transformation. I remain calm under pressure and retain a positive outlook. In my daily work, I remain grounded and stay close to the markets and clients, enabling front-line sales colleagues to succeed. 🌎 My Roots, Values and Philosophy: Born in Wales to hard-working teachers, my sisters and I were immersed in an environment of learning. Naturally curious and with a spirit for adventure, I am fascinated by culture and current affairs. I have built my career on a philosophy that MarComm and Technology can bridge divides to foster humanity. 🏔️ Out of work, you will find me in the mountains! My ‘off switches’: running ultramarathons including the Swiss Alps 100km, and trying my hand at Thai cooking. High energy, I earned three martial arts black belts. ➤ Industry Expertise: IT, AI, Data, Digital, Engineering, Tech, Banking & Asset management, Consulting, Energy, Pharma, Life Sciences, Medtech, Biotech, Automotive, Aerospace, Mining & Metals.

Highlights

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