Pete Vomocil — CMO | B2B SaaS / AI / GTM | Speaker | Always #opentohelp 💛

About Pete

Hi, I'm Pete. I've helped build three companies to $100M+ ARR. Traveled with Snoop Dogg and Bob Dylan. Held 600+ free #opentohelp conversations. And I still sign every post 'Your pal, Pete.' I've spent 20 years at the intersection of story, strategy, and scale. Three CMO roles. Three exits. $400M+ ARR built across SaaS, PLG, and enterprise. Gartner Magic Quadrant positioning. Global teams across six regions. And then, five months ago, I did something most marketing executives haven't done: I stopped waiting for an engineering team and built one. BenefitKarma is a free benefits discovery platform that I architected and built from the ground up — 350+ pages, 27 interactive tools, a custom CRM, a RAG-powered AI assistant built on Claude, a full marketing automation suite, AI-driven SEO tools, a digital asset management system, and 12 other integrated systems. No engineering hires. Live and operating. I share this not to impress, but to illustrate a point I feel strongly about: the next generation of marketing leadership isn't about people who "use AI tools." It's about people who understand the systems deeply enough to build with them. Strategy without the ability to execute is just opinion. That story played out in four acts: 1️⃣ Act I: Live Entertainment I started backstage, designing experiences for artists like Snoop Dogg, Bob Dylan, and James Taylor. Night after night, you learn what lands, what doesn't, and how quickly trust is earned—or lost. That's where I learned a lesson I've never shaken: experience is the brand. 2️⃣ Act II: Complexity at Scale I moved into consulting and enterprise work, helping Fortune 50 organizations adapt. I saw how systems, storytelling, and incentives collide—and how fast credibility erodes when clarity breaks down. That's where I learned to simplify without dumbing things down, and to treat trust as a strategic asset. 3️⃣ Act III: High-Growth Tech I've since led marketing for VC- and PE-backed companies, from early stage to $400M+ ARR, with real ownership of pipeline, revenue, and GTM execution. I've built PLG motions, enterprise demand engines, global teams, and the operating systems that keep growth from collapsing under its own weight. 4️⃣ Act IV: The CMO Who Builds The tech is built. The conversations are ongoing. Each week, I hold free 1:1 #opentohelp conversations with builders, leaders, and people navigating what's next. No pitch. No agenda. They keep me honest—where I hear what's confusing, what's broken, and what actually helps. Link in profile. Always #opentohelp. Your pal, Pete 💛