Priscilla Balestier — Diptyque Paris | Digital & Brand Marketing | Luxury & Beauty | Elevating brand desirability and driving performance across the digital ecosystem
Diptyque Paris | Digital & Brand Marketing | Luxury & Beauty | Elevating brand desirability and driving performance across the digital ecosystem
Priscilla Balestier ranks #347 of 14,983 LinkedIn creators in Cosmetics, and is a standout voice in France. They have 1.4K followers and published 1 posts in the last 30 days at a 168.1% average engagement rate.
- 1.4K followers
- 1 posts / 30d
- 168.1% avg engagement
- — follower growth / 30d
The roast
Priscilla manages an engagement rate of 168% despite posting once a month, which is a medical miracle usually reserved for ghost hunters and people who buy their own inventory. She claims to be a digital expert, yet she has somehow mastered the art of being the most famous person on the platform that literally nobody has ever heard speak.
About Priscilla
Senior digital leader with 10+ years of experience in luxury, combining brand storytelling, e-commerce performance and customer experience design. Currently Head of Digital Marketing at Diptyque Paris, leading digital 360° strategy & orchestration and customer journey design, with a strong ability to connect brand storytelling with commercial performance.Entrepreneurial mindset (ex CEO & co-founder), with a strong ability to bridge brand vision and commercial performance.- Digital strategy & transformation- Omnichannel customer journey (media → site → CRM)- E-commerce experience & conversion optimization- Activation plan, Brand storytelling & Content strategy- Luxury & lifestyle positioning- Team leadership & cross-functional collaboration
Highlights
- Top Engager — 168.10% rate · top 1%
- High Impact — 2,271 avg engagements per post · top 1%
- Top 5% in Cosmetics — Ranked #2 of 87 creators
- Top 5% in France — Ranked #15 of 487 creators
Recent posts
Light on, time off. Diptyque takes over the Palais-Royal for 50 hours and invites Paris to a suspended moment in time. A multisensory and contemplative experience inspired by the 50-hour burn time of a Diptyque candle. Enjoy the journey with us. May 27-28, Palais-Royal, Paris. #Diptyque #LightOnTimeOff
2.1K reactions · 54 comments · 103 reposts
What a jazzy journey… 🎷 Very proud of this unique collaboration with ColorsxStudios and Ezra Collective, bringing a new resonance to the Orphéon fragrance. Many thanks to the incredible team behind this creative encounter, who helped bring this energising and expressive jazz performance to life. Joséphine Bulteau Sarah Brahim Léa Thomas Nabila Boutadla Carl Chazette Romy CAMUS-TURPIJN Estelle Cash Johanna Sartre Margaux Barthelemy Karine Pignalosa Elodie Hoareau Lucie Chouaid Panagiotis Thomoglou Eugénie Samama Guillemette Osburg Eva Corbé Elisa Myrtille Julo Diane Bounhiol HELMUT https
8 reactions · 1 comments · 2 reposts
Luxe : le storytelling est mort. Vive le storyproving ! Pendant dix ans, le luxe a raconté. Héritage, rareté, statut, excellence. En 2026, il doit désormais prouver. Pour Adrien Moret, chief strategy officer de l’agence HELMUT, un constat s’impose : le récit ne suffit plus. Il faut l’incarner. Lieux d’expérience durables, production de films, investissement culturel assumé. De “The Louis” à Shanghai aux productions cinéma de Saint Laurent, le luxe ne se contente plus d’emprunter la culture : il en devient un acteur. Dans le même temps, l’IA s’efface du discours pour structurer les coulisses
52 reactions · 0 comments · 3 reposts