Preston 🩳 Rutherford — Founder, Chubbies (​>$100M Brand) & Loop Returns. Now: Marathon - Measuring the return from Brand building.

About Preston 🩳

cofounded Chubbies (> $100M exit) & Loop Returns (biggest returns platform on Shopify). nearly went out of business about 5 years into the journey, then figured out how to measure the return from brand building. started investing in brand, and started growing again, and much more profitably. created Loop's first version. now, the brand does nearly $200M, is growing across multiple sales channels, is loved by millions of people, and, most importantly, is highly profitable. now, taking all those learnings (from mistakes made), to help brands do the same thing with the first machine learning model built strictly for quantifying the long term incremental revenue (AKA Brand ROAS, AKA BROAS). No one thought we could actually do it, since it's basically the holy grail of marketing, but here we are, 3 years later, and now we have so much data confirming this works. Every single one of our customers who use this data and fully follow the recommendations are doing much better than they were before they started. That's Marathon Data - marathondataco.com. Some brands, however, want help building the brand -- whether it be via running full funnel Brand + Performance Media, Creative Strategy, any other marketing function relating to building a strong brand. While we were hesitant at first, we realized that taking our experience (from making all the mistakes in the book), and actually operating with our customers, we could drive much bigger profit growth for them, help them become less promp dependent, help fuel wholesale expansion and sell-through, and help them become less dependent on the hyper volatile metas and googles of the world. That led us to create the services arm of Marathon, and we call that Marathon Engine - marathonengine.ai. Founded by exited brand operators. we've actually been accountable to P&Ls, dealt with CEOs, investors, board members, and the difficulties of being a public company and having to manage to quarters. very few, if any, agency people can say that. If you know brand building is essential to helping you achieve your goals, but havent been able to do it confidently because you couldnt measure it, couldnt get CFO approval, or don't know the actual tactics and strategies to employ, let's chat. We have a big waiting list for both Marathon Data and Marathon Engine, but we're moving through the waitlist faster and faster as we hire more exceptional team members. If there's interest in learning more or just talking shop, check out the websites, or just schedule an exploratory call with me at https://calendly.com/prestonr2/30min