Paul Young — Performance Marketing | Sales & Customer Acquisition | Lead & Demand Generation | Paid Media: Google, Meta, YouTube, TikTok | Full-Funnel Growth | CRO | CAC/ROAS Optimization | $65M+ Managed
Performance Marketing | Sales & Customer Acquisition | Lead & Demand Generation | Paid Media: Google, Meta, YouTube, TikTok | Full-Funnel Growth | CRO | CAC/ROAS Optimization | $65M+ Managed
Paul Young ranks #629 of 18,341 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 2.7K followers and published 12 posts in the last 30 days at a 9.0% average engagement rate.
- 2.7K followers
- 12 posts / 30d
- 9.0% avg engagement
- 21 follower growth / 30d
The roast
Paul claims he’s managed sixty-five million dollars in ad spend, yet he can’t squeeze a single like out of twenty-six hundred followers. He calls himself an expert in full-funnel acquisition, but his own career path is just a funnel that ends at a hard stop.
About Paul
I’m a performance marketing and growth leader with 20+ years of experience and $65M+ in managed ad spend. I build accountable acquisition systems where CAC, LTV, and pipeline are the scoreboard—linking media, funnel, and measurement to revenue outcomes. I’m known for direct-response execution that scales efficiently and profitably.Over the past decade, I’ve partnered closely with founders and marketing leaders to drive growth across B2B and B2C, including lead generation, eCommerce, and lifecycle funnels. I’ve also led affiliate and partner acquisition as part of multi-channel growth programs, improving both volume and efficiency through disciplined testing and optimization.I’m equal parts strategist and builder, working end to end across positioning and messaging, funnel architecture, creative and ads, experimentation cadence, reporting, and continuous optimization loops that connect activity to measurable outcomes.
Highlights
- Top Engager — 8.99% rate · top 5%
- Top 5% in United States — Ranked #231 of 5774 creators
- Top 10% in Marketing & Advertising — Ranked #74 of 1084 creators
- Consistent Creator — 12 posts in 30d · top 10%
Recent posts
One of the most expensive mistakes in marketing: Leading with what your product does instead of what your customer needs. The difference sounds small. The impact isn’t. Too many companies lead with: ❌ Here’s our product ❌ Here are the features ❌ Here’s why we’re different The problem? Your prospects are asking a different question: “Can you solve my problem?” The best marketing follows a different sequence: 1. Start with the problem. 2. Show you understand the pain and cost of inaction. 3. Present a clear solution. 4. Explain the benefits. 5. Paint a picture of the outcome. People d
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One reason more brands should be testing paid YouTube: Creative shelf life. Meta ads can fatigue fast when the same audience sees the same creative too many times. You launch a winning ad. It works. You scale it. Then suddenly performance starts slipping. CTR drops. CPMs rise. CPL creeps up. The same hook that worked last week starts getting ignored. That does not always mean the offer is broken. Sometimes the audience has simply seen the creative too many times. That is the nature of feed-based advertising. People scroll fast. They see the same image, UGC angle, headline, or offer
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Affiliate marketing has a trust problem. Not because there aren't good affiliates. And not because there aren't good advertisers. Because too many bad actors have poisoned the well for everyone else. Affiliates complain about: • Conversion shaving • Missing sales • Delayed reporting • Attribution disputes • Sudden payout changes Advertisers complain about: • Fake leads • Misleading marketing claims • Compliance violations • Brand damage • Low-quality traffic Both sides have legitimate concerns. The affiliate is investing time, money, and risk to generate customers. The advertiser is
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