Paul Dawson — Chief Product Officer | Product, Operations & SaaS Leadership | Interested in AI, post-purchase experience, operational effectiveness and commercial product strategy
Chief Product Officer | Product, Operations & SaaS Leadership | Interested in AI, post-purchase experience, operational effectiveness and commercial product strategy
Paul Dawson ranks #207 of 14,983 LinkedIn creators in Computer Software, and is a standout voice in United Kingdom. They have 2.5K followers and published 16 posts in the last 30 days at a 20.7% average engagement rate.
- 2.5K followers
- 16 posts / 30d
- 20.7% avg engagement
- — follower growth / 30d
The roast
Paul Dawson lists his specialty as reducing operational friction, which explains why his entire LinkedIn strategy is just a 400-word block of text designed to make sure no human being accidentally clicks his profile. He works at a company called ZigZag, which is clearly just his career trajectory.
About Paul
I help eCommerce, SaaS and retail technology businesses reduce operational friction, recover margin and modernise post-purchase experiences through product strategy, operational design and practical AI adoption. I’m a Chief Product Officer with 13+ years across SaaS product, programme and delivery leadership, underpinned by 15+ years of operational leadership in high-volume retail environments. My strongest work sits at the intersection of product, operations and commercial outcomes — especially where businesses are dealing with fragmented workflows, returns complexity, carrier and fulfilment challenges, post-purchase customer experience, roadmap prioritisation, acquisition integration or scaling pressure. I’m particularly interested in the intersection of product strategy, operational effectiveness, AI enablement and post-purchase experience within ecommerce and SaaS environments. That can include: Post-purchase and returns optimisationProduct strategy and roadmap prioritisationAI opportunity mapping and workflow automationRevenue leakage and cost-to-serve reductionSaaS platform and operating model improvementFractional product leadership and advisory supportGTM and commercial proposition shaping I’ve played a key leadership role in vast scaling of SaaS revenue, improving delivery efficiency, increasing retention, reducing cost-to-serve and supporting acquisition / post-merger product integration. My background gives me a practical view of how businesses really work: from store operations and ERP delivery through to enterprise SaaS, product leadership, ecommerce returns and post-purchase experience. The work I’m most interested in now is helping eCommerce and SaaS teams find the hidden margin in their operations, simplify their systems, and turn product strategy into measurable commercial impact. Open to conversations around: AI-enabled product and operations advisoryeCommerce post-purchase optimisationReturns and logistics workflow improvementFractional CPO / product leadership supportSaaS product strategy and GTM advisory
Highlights
- Top 1% in Computer Software — Ranked #38 of 4267 creators
- Top Engager — 20.72% rate · top 5%
- Top 5% in United Kingdom — Ranked #25 of 1365 creators
- High Impact — 509 avg engagements per post · top 5%
Recent posts
IT'S DELIVER EVE! ZigZaggers are bound for Amsterdam ahead of DELIVER tomorrow to represent the world's most connected post-purchase and returns network. Make sure you visit Stand 𝗘𝟲𝟮 to get the latest research, a demo of the platform, and the usual swag. We've sent some of our best and brightest in the shape of Al Gerrie, John Sullivan, Jordan Moore, Julien Chiche, & Bertrand Di Betta, so grab a meeting with them at the event >> https://lnkd.in/eqFA4eCD #DELIVER26 #DELIVEREurope Shipup by ZigZag
56 reactions · 4 comments · 4 reposts
Don't sweep returns under the rug. The longer you ignore your returns problem, or simply don't prioritise it, the greater the impact it has on your bottom line, operations, Customer Service Teams, and customers. The first step is pairing a sleek returns portal with a returns management system...just like we offer at ZigZag. This provides your customers with a user-friendly experience whilst your warehouse teams receive all the comprehensive customer data, product information, and carrier details needed for a smooth returns process. So check out ZigZag's RMS solution for faster refunds, red
19 reactions · 0 comments · 4 reposts
In a couple of my last posts, in comments we started to mention lots of companies currently participating in AI theatre. Adding copilots nobody asked for. Generating summaries nobody reads. Putting “AI-powered” on workflows that are still fundamentally broken underneath. The real opportunity with AI isn’t novelty - surely It’s operational leverage with the aim of; Reducing cost-to-serve. Improving decision quality. Eliminating repetitive manual handling. Surfacing hidden commercial risk. Helping teams move faster with more confidence. In eCommerce and post-purchase operations especially, t
14 reactions · 3 comments · 0 reposts