Mikael K. — We build B2B Custom Multi-Channel sales funnels and Content engines with Google Analytics tracking tags, Looker /Analytics and integrated to CRM , SEO ready for Multi- Channel outbound lead Gen and Paid Ads Campaigns.
We build B2B Custom Multi-Channel sales funnels and Content engines with Google Analytics tracking tags, Looker /Analytics and integrated to CRM , SEO ready for Multi- Channel outbound lead Gen and Paid Ads Campaigns.
Mikael K. ranks #15 of 14,983 LinkedIn creators in GTM / Go-to-Market, and is a standout voice in United Kingdom. They have 13.5K followers and published 100 posts in the last 30 days at a 4.4% average engagement rate.
- 13.5K followers
- 100 posts / 30d
- 4.4% avg engagement
- 106 follower growth / 30d
The roast
Mikael calls his firm Electric Octopus because he clearly needs eight hands to juggle the amount of buzzwords he crams into one headline. He’s spent 18 years in B2B marketing, which explains why his entire career trajectory is just a long-form SEO keyword masquerading as a person.
About Mikael
I have 18 years of experience in Go-To-Market automation, leading growth and demand gen teams at Fortune 100 & 500 B2B brands. As a leading marketer, I have spent the Past 7 years building revenue Ops for a few $500M PLG Blockchain companies through a 13-year-old B2B programmatic marketing agency purposed for Fortune 100 & 500 clients who need B2B demand generation and outbound marketing automation. Working with the below Industries : - Construction - Energy - Technology (Mainly SaaS) - iGaming - Ecomm - Telecom - Blockchain - Logistics - Manufacturing -Finance Strong skills in website building, CRM tool management, and lead generation tooling automation setup. I build revenue systems that work in the real world, not in Silicon Valley pitch decks. Over 14 years, I've provided product marketing, demand generation, growth and revenue Ops services that achieved : • Built and scaled 6 + companies and advised 9 others RevOps • Built multi-channel sales funnel systems, generated $500,000,000 in revenue • Trained a few dozen Fortune 100 & Fortune 500 Growth, BDR, GTM teams • Failed, learned, tweaked and built an improved version of sales automation with data analytics. Current venture 👇 Founder of Electric Octopus - A RevOps outbound marketing agency helping B2B businesses realize their full potential on LinkedIn and scale their RevOps. We help bring attention to B2B companies by researching ideal customer profiles, and building custom GTM AI automation systems so that every piece of feedback, data source (Google Ads tracking with GA4), and cold email messaging crafted can be analyzed by a growth engine, resulting in better engagement and increased bookings leading customer acquisition via cold email, organic & paid Ads for B2B businesses, landing pages and increasing conversion to revenue with specific product or service targeting. Advised, planned, and delivered support to a dozen Fortune 100, 500 and Series (A-C) startup founders for the following: Product Marketing, Sales Funnel Campaign, ICP Research, GTM multi-channel automation campaign and revenue generation. Experience : - Head of Product Marketing & Growth - Senior GTM system building engineer ( Demand Generation ) - Head of Product Go-To-Market Strategy - Head of B2B Product Marketing - Lead Marketer GTM RevOps system building From idea to design, build - Head of Product Market Fit Research Web3,0 ( designed, built and shipped sales funnel campaign, community growth, customer acquisition and fundraising )for dozens of Web 3.0 projects.
Highlights
- Consistent Creator — 100 posts in 30d · top 1%
- Top 1% in United Kingdom — Ranked #4 of 1365 creators
- Top 5% in GTM / Go-to-Market — Ranked #3 of 105 creators
- High Impact — 592 avg engagements per post · top 5%
Recent posts
Every CRM "shipped an MCP server" this year. Most were a press release. I tested the 6 that pass the real bar a public endpoint, OAuth with real scopes, and tools that read AND write. But here's the trap: everyone's bragging about tool count. That's the wrong number. A server with 60 tools your AI can't reach the right channel with beats a server with 5 that sees the whole conversation every time. So I ranked them on what actually matters: how many channels your AI can see. 1°) Breakcold: ~55+ tools · 5 channels 🥇 Email, Meetings, LinkedIn, WhatsApp & Telegram. ✅ The only CRM MCP tha
26 reactions · 18 comments · 2 reposts
$1M ARR, you needed these 5 GTM rules to stay alive. At $25M+ ARR, you'll be running 62. Here are all of them, mapped to your stage: → $0-1M ARR · Founder-led survival (5 rules) ↳ The founder posts 3x per week on LinkedIn from their personal profile. ↳No SDR hire until the founder has personally closed a couple of deals. What kills you here: Hiring SDRs before founder-led work. → $1-5M ARR · Repeatability (10 rules) ↳ First AE closes most deals. SDR books, the founder still backs up enterprise + complex deals. ↳ ICP scored by multiple signals, not firmographics alone. ↳ First inbound-led mo
66 reactions · 92 comments · 1 reposts
Stop rebuiling your ICP from scratch every quarter. The companies already paying you are the only ICP that matters. Here's the system we run at ColdIQ to build target lists this way: Step 1️⃣ Export your last 30 to 50 closed-won deals from the CRM. Domains only. Every company on the list converted, paid, and stayed. That's the strongest possible buying signal. Step 2️⃣ Drop those seed domains into CompanyEnrich. Their similar companies API runs vector search across 30M+ companies. A 10-domain seed list returns roughly 500 ranked matches. Step 3️⃣ Add buying signals from the same tool.
87 reactions · 82 comments · 4 reposts