Brian Andrew M. — E-Commerce Manager @ Publicis Groupe | Business Strategy | Media Planning & Buying
E-Commerce Manager @ Publicis Groupe | Business Strategy | Media Planning & Buying
Brian Andrew M. ranks #116 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in Philippines. They have 1.2K followers and published 3 posts in the last 30 days at a 260.1% average engagement rate.
- 1.2K followers
- 3 posts / 30d
- 260.1% avg engagement
- — follower growth / 30d
The roast
Brian is the only person on earth who successfully gamed the LinkedIn algorithm into believing 1,100 people care about a documentary student who stopped posting three weeks ago. He’s managed to turn a 260 percent engagement rate into the professional equivalent of a fake crowd track.
About Brian Andrew
As an E-Commerce Manager at Publicis Groupe, I’m a commerce and e‑commerce strategist with experience leading multi‑channel growth across marketplaces, D2C, and B2B ecosystems. I specialize in building data‑driven commerce strategies, optimizing performance‑focused campaigns, and partnering closely with clients and cross‑functional teams to deliver measurable business impact.With a strong focus on thought leadership and team development, I enjoy translating complex commerce landscapes into clear roadmaps—while mentoring teams to grow into confident, client‑ready experts.I graduated with a Bachelor of Arts degree in Mass Communication/Media Studies from Saint Louis University in June 2022, where I specialized in media and communication, and acquired skills in digital marketing, creative writing, news writing, research, copywriting/editing, and social media management. I also have certifications in digital marketing, Meta media buying and planning, Lazada and Shopee masterclass, digital journalism, and WordPress. I have won multiple awards and honors for my documentary and mobile journalism projects, which demonstrate my passion and talent for storytelling and content creation. I am a keen learner and a progress who is always eager to learn new things and expand my horizon in the media and communication industry.
Highlights
- Top Engager — 260.05% rate · top 1%
- High Impact — 3,053 avg engagements per post · top 1%
- Top 5% in Marketing & Advertising — Ranked #12 of 931 creators
- Top 10% in Philippines — Ranked #4 of 42 creators
Recent posts
🚨 Google just broke the internet again. They just introduced Google Omni, and the idea is simple: Create anything from anything. A new AI system inside Gemini that moves way beyond chatbots and starts turning AI into a machine that can create almost anything from anything. Until now, AI tools mostly felt separated. One model for chat. Another for video. Another for images. Another for editing. Omni looks like Google stitching everything together into one system. You talk to it once and it can search, think, generate, edit, animate, redesign, expand scenes, change environments, create cha
7.2K reactions · 280 comments · 833 reposts
🚀 Meta Ads: Old vs New — What Actually Changed? If you're still running ads the old way, you might already be falling behind. The new Meta Ads system isn’t just an update — it’s a complete shift toward automation, simplicity, and performance. Here’s what you need to understand 👇 🔹 Old Meta Ads Approach • Manual targeting required deep experience • Multiple tabs = more confusion • Limited real-time insights • Slower campaign optimization 👉 Result: More effort, less efficiency 🔹 New Meta Ads System • AI-powered automation (Advantage+ campaigns) • Simplified and cleaner interface • Unif
529 reactions · 14 comments · 35 reposts
Most performance marketers are still copying numbers from Meta into spreadsheets by hand. I was one of them. I spend 3 hours every Monday morning copying numbers from Meta into a Google Sheet. Spend. Remaining budget. Impressions. Engagements. Page likes. Reach. For 14 campaigns. Across 3 ad accounts. For 7 different brands. Last weekend I got tired of it and went hunting. Turns out Meta's Marketing API has been quietly sitting there the entire time, ready to feed every metric I needed straight into Google Sheets, spend, budget pacing, reach, page likes, CPM, CPE, the lot. No new tool. No
193 reactions · 33 comments · 11 reposts