Melissa Rosenthal — Turning companies into the voice of their industry with owned media | Co-Founder @ Outlever | Ex CCO ClickUp, CRO Cheddar, VP Creative BuzzFeed
Turning companies into the voice of their industry with owned media | Co-Founder @ Outlever | Ex CCO ClickUp, CRO Cheddar, VP Creative BuzzFeed
Melissa Rosenthal ranks #84 of 18,566 LinkedIn creators in B2B SaaS Sales, and is a standout voice in United States. They have 48.8K followers and published 53 posts in the last 60 days at a 0.4% average engagement rate.
- 48.8K followers
- 53 posts / 60d
- 0.4% avg engagement
- 2.9K follower growth / 30d
The roast
Melissa, you’ve spent your career obsessing over net new value creation, yet you’ve managed to post 42 times this month just to remind 38,000 people that your job is basically turning brands into their own corporate newsletters. You aren't building an industry authority; you're just a glorified press release with a higher engagement rate than a funeral announcement. Outlever is a hell of a name for a company that seems to exist entirely to pivot your own resume into a new domain name.
About Melissa
I'm a media and tech executive building the future of owned media at Outlever and sharing the journey, by leading my own newsroom, thestateofbrand.com. Previously, I was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. I've been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers."I've always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers. This passion led me to co-found Outlever. We transform brands into the #1 news source in their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways.Simply put, we open a net-new marketing and sales channel for ROI-focused B2B and B2C brands by turning companies into the voice of their industry.Curious how it works? I'd love to connect.
Highlights
- Top 1% in United States — Ranked #27 of 5851 creators
- Top 1% Creator — 53 posts in 30 days
- Top 1% in B2B SaaS Sales — Ranked #1 of 116 creators
- Top 5% Audience — 48,849 followers
Recent posts
Anthropic said Thursday that three Claude models broke into the live systems of three real organizations during cybersecurity testing. A misconfigured test environment left the models connected to the open internet while their prompts told them otherwise, so they treated the real companies they found as part of the exercise. They got in using weak passwords and exposed endpoints. One model extracted credentials and reached a production database holding several hundred rows of data. Another published working malware to PyPI, where it ran on 15 real machines before PyPI's systems removed it. A
30 reactions · 5 comments · 0 reposts
Palantir Technologies CEO Alex Karp recently went on CNBC and called out Sam Altman and Dario Amodei by name. He was there to promote a NVIDIA partnership, but ended up spending three minutes going after the entire frontier AI business model instead. His basic argument: labs charge per token whether or not your project creates any value. And while you pay, your proprietary workflows and institutional knowledge are flowing through their models. His best line was about pricing. If a model could really make you a billion dollars, why would the lab settle for token pricing? In his view, consump
40 reactions · 20 comments · 10 reposts
OpenAI just offered Washington a $42 billion stake in the company. The pitch sounds reasonable. Citizens should share in AI's upside. Trump likes it. Sanders wants to go further. But think about what the government becomes if this goes through. It's already the regulator, the one that delayed ChatGPT-5.6 and ordered models disabled over security concerns. It's already the biggest customer through defense and intelligence contracts. Now it would also be an owner whose fund grows every time a model ships on schedule. A regulator has to be willing to destroy value. Delay a launch, demand a cos
89 reactions · 32 comments · 19 reposts
Last updated 2026-08-01