Melissa Rosenthal — Turning companies into the voice of their industry with owned media | Co-Founder @ Outlever | Ex CCO ClickUp, CRO Cheddar, VP Creative BuzzFeed
Turning companies into the voice of their industry with owned media | Co-Founder @ Outlever | Ex CCO ClickUp, CRO Cheddar, VP Creative BuzzFeed
Melissa Rosenthal ranks #47 of 14,983 LinkedIn creators in B2B SaaS Sales, and is a standout voice in United States. They have 46.0K followers and published 54 posts in the last 30 days at a 1.2% average engagement rate.
- 46.0K followers
- 54 posts / 30d
- 1.2% avg engagement
- 7.2K follower growth / 30d
The roast
Melissa, you’ve spent your career obsessing over net new value creation, yet you’ve managed to post 42 times this month just to remind 38,000 people that your job is basically turning brands into their own corporate newsletters. You aren't building an industry authority; you're just a glorified press release with a higher engagement rate than a funeral announcement. Outlever is a hell of a name for a company that seems to exist entirely to pivot your own resume into a new domain name.
About Melissa
I'm a media and tech executive building the future of owned media at Outlever and sharing the journey, by leading my own newsroom, thestateofbrand.com. Previously, I was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. I've been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers."I've always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers. This passion led me to co-found Outlever. We transform brands into the #1 news source in their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways.Simply put, we open a net-new marketing and sales channel for ROI-focused B2B and B2C brands by turning companies into the voice of their industry.Curious how it works? I'd love to connect.
Highlights
- Consistent Creator — 54 posts in 30d · top 1%
- Top 1% in United States — Ranked #23 of 5205 creators
- Top 1% in B2B SaaS Sales — Ranked #1 of 116 creators
- Big Audience — 45,964 followers · top 5%
Recent posts
In 1957, Walt Disney drew his entire company on a single sheet of paper. Films created characters. Characters sold toys. Theme parks turned IP into emotion. Every division fed every other one. The arrows between the boxes, not the boxes themselves, were the moat. 69 years later, that drawing is the sharpest lens we have on the AI race. And the five biggest players are running completely different bets: → xAI is wiring Grok into Tesla, SpaceX, and X. The most ambitious map in tech, and the furthest from actually flowing. →OpenAI is turning ChatGPT into a platform, and quietly shifting from
14 reactions · 7 comments · 9 reposts
OpenAI just shipped six new Codex plugins for enterprises. Look at who they built them for: sales ops, equity analysts, investment bankers, product designers, creative producers. Not one of them targets engineers. Some context that most of the current coverage on this skips... Anthropic just passed OpenAI in U.S. enterprise spend for the first time, 34.4% to 32.3%, according to the Ramp AI Index. The thing driving it is Claude Code, now the fastest-growing product in Anthropic's history and reportedly behind around 4% of all public GitHub commits. So OpenAI made a rational call. Instead of
52 reactions · 17 comments · 11 reposts
The most dangerous number in enterprise AI is 44%. Bain & Company just surveyed 951 companies over $100M in revenue. Among those actually measuring AI cost savings, 40% reported reductions of 10% or less. Only 4% cleared 30%. Disappointing, sure. But that's not the part that should change how you plan. Here's the part we think matters. 44% of large companies are funding their next wave of AI spend on the savings from the last wave. And for most of them, those savings came in under 10%. They're capitalizing round two against returns that, by their own measurement, barely showed up. Each rou
210 reactions · 45 comments · 29 reposts