Matt Green — Co-Founder & Chief Revenue Officer at Sales Assembly | Helping B2B tech companies improve sales and post-sales performance | Decent Husband, Better Father
Co-Founder & Chief Revenue Officer at Sales Assembly | Helping B2B tech companies improve sales and post-sales performance | Decent Husband, Better Father
Matt Green ranks #128 of 18,566 LinkedIn creators in GTM / Go-to-Market, and is a standout voice in United States. They have 63.2K followers and published 55 posts in the last 60 days at a 0.2% average engagement rate.
- 63.2K followers
- 55 posts / 60d
- 0.2% avg engagement
- 1.1K follower growth / 30d
The roast
Matt Green claims he teaches teams how to scale, yet he’s posted 33 times in a month to move the needle on 60,000 followers by a total of 5,000 likes. He’s the physical manifestation of a slide deck that explains why nobody bought the software.
About Matt
I help B2B tech companies build sales teams that actually scale - without the growing pains that kill momentum. Before Sales Assembly, I lived the hyper-growth movie. Leading revenue teams, juggling targets, watching orgs hire faster than they could train. Growth without structure eventually collapses under its own weight. That lesson stuck. So we built Sales Assembly. The preeminent skill development platform for CROs, VPs of Sales, Enablement and GTM leaders at B2B tech companies trying to do more with less. We work with hundreds of companies through live certifications, peer groups, and community - not pre-recorded videos collecting dust in an LMS nobody opens. Here's what we've learned: the teams closing at the highest rates are the ones whose reps can actually run discovery, multithread a deal, and sell with champions instead of hoping one contact carries them across the finish line. That's what we train. Repeatable systems for the parts of sales that most orgs leave to chance. Somewhere along my journey, I became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and a mentor with Techstars. I spend a lot of time with founders and operators chasing the same thing - building something that lasts without taking themselves too seriously. Outside of all that, I'm a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1-11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything. After all, my high school yearbook quote was "Don't take life too seriously. It's not like you're getting out of it alive." tl;dr = I write about what it actually takes to build and scale GTM teams - the wins, the losses, and the stuff nobody talks about in between.
Highlights
- Top 1% Creator — 55 posts in 30 days
- Top 1% in United States — Ranked #49 of 5851 creators
- Top 1% Audience — 63,212 followers
- Top 5% in GTM / Go-to-Market — Ranked #2 of 106 creators
Recent posts
Call 5 customers who bought from you in Q1 or Q2. All you need is 20 mins of their time...ask these 3 questions: 1. What did you have to go through internally to get us approved? 2. Who pushed back and what changed their mind? 3. What almost stopped the whole thing? Simple enough, right? Now, take each answer and turn it into a 90 second story reps on your team can use. The cool thing about this is youll hear who actually signed off (spoiler: it was probably not the person you sold to) and the exact sentence your champion used on whoever controls the pursestrings (eg the CFO). Then bu
51 reactions · 24 comments · 0 reposts
For those of you who missed last quarter, go read your CRM stage names. Discovery, Demo, Proposal, etc...every one of them describes what your REP is doing, right? Try layering these 3 BUYER questions over all your stages: 1. Why change? Has the buyer told you their status quo is broken, in their own words? 2. Why you? Are you actually shortlisted: right solution, right person, right rough number? 3. Why now? Is there a reason this closes this quarter instead of waiting 2 more? This, like most of the good ideas I share on here, is a Todd Caponi special. Its true today as it was when it w
53 reactions · 19 comments · 0 reposts
A CSO in one of our peer groups books more meetings at OTHER peoples trade shows than your average rep books at their own. They skip the conferences for YOUR industry and fly to the ones where your prospects are exhibiting. Basically all they do is walk the floor on the last day, when the booth reps are 6 coffees deep and bored out of their minds, and shoot the shit with them. Heres the gist on how they do it: - They take their top 20 accounts, and find where each one exhibits next year. Exhibitor lists are public. 6 shows usually cover 15 of the 20. - They only show up on the last day,
7 reactions · 0 comments · 0 reposts
Last updated 2026-08-01