Matt Green — Co-Founder & Chief Revenue Officer at Sales Assembly | Helping B2B tech companies improve sales and post-sales performance | Decent Husband, Better Father
Co-Founder & Chief Revenue Officer at Sales Assembly | Helping B2B tech companies improve sales and post-sales performance | Decent Husband, Better Father
Matt Green ranks #128 of 18,566 LinkedIn creators in GTM / Go-to-Market, and is a standout voice in United States. They have 63.2K followers and published 55 posts in the last 60 days at a 0.2% average engagement rate.
- 63.2K followers
- 55 posts / 60d
- 0.2% avg engagement
- 1.1K follower growth / 30d
The roast
Matt Green claims he teaches teams how to scale, yet he’s posted 33 times in a month to move the needle on 60,000 followers by a total of 5,000 likes. He’s the physical manifestation of a slide deck that explains why nobody bought the software.
About Matt
I help B2B tech companies build sales teams that actually scale - without the growing pains that kill momentum. Before Sales Assembly, I lived the hyper-growth movie. Leading revenue teams, juggling targets, watching orgs hire faster than they could train. Growth without structure eventually collapses under its own weight. That lesson stuck. So we built Sales Assembly. The preeminent skill development platform for CROs, VPs of Sales, Enablement and GTM leaders at B2B tech companies trying to do more with less. We work with hundreds of companies through live certifications, peer groups, and community - not pre-recorded videos collecting dust in an LMS nobody opens. Here's what we've learned: the teams closing at the highest rates are the ones whose reps can actually run discovery, multithread a deal, and sell with champions instead of hoping one contact carries them across the finish line. That's what we train. Repeatable systems for the parts of sales that most orgs leave to chance. Somewhere along my journey, I became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and a mentor with Techstars. I spend a lot of time with founders and operators chasing the same thing - building something that lasts without taking themselves too seriously. Outside of all that, I'm a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1-11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything. After all, my high school yearbook quote was "Don't take life too seriously. It's not like you're getting out of it alive." tl;dr = I write about what it actually takes to build and scale GTM teams - the wins, the losses, and the stuff nobody talks about in between.
Highlights
- Top 1% Creator — 55 posts in 30 days
- Top 1% in United States — Ranked #49 of 5851 creators
- Top 1% Audience — 63,212 followers
- Top 5% in GTM / Go-to-Market — Ranked #2 of 106 creators
Recent posts
The CIA wrote a manual on how to sabotage an org from the inside. What sucks is that step ONE in that manual is basically your multithreading strategy lol. From the manual: - Refer all matters to committees, for further study and consideration. - Make the committees as large as possible. Never less than five. - Talk as frequently as possible and at great length. So.....a buying committee? Looks like it to me! As Im sure we all know from painful experience, while one person on that thread can say yes, you only need one of these folks to say NO and put the kibosh on the whole deal. So the
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Green health score, buuuuuuuuut you still got that super fun churn notice. Usage and NPS are lagging indicators, my friends. By the time the ol' dashboard goes red, the root cause for churn probably happened months earlier. The exec sponsor left. The champion got reorged. (Or your line item slid into discretionary spend and nobody thought to mention it.) The original gangster herself, Pamela Marsh, dug into this in our Strategic Account Management Certification. She shared a REALLY compelling (yet simple) way to look at account risk. Four leading indicators: 1. Strategic altitude. W
28 reactions · 9 comments · 0 reposts
Having hosted 60+ dinners over the past 5 years, I can tell ya the same moment happens at almost every one of them: 2 folks sit down, find a mutual somewhere in the first 10 mins, and one of them says "wait, how do you two know each other?" Every time, it was an accident. Just random based on what seat someone decided to call dibs on. Which means the room is smaller than it looks from the outside, and the person you actually want to meet is probably sitting one or two hops away from you right now. If youre a dork like me, you probably saw that Observer dropped its 2026 AI Power Index (b
53 reactions · 26 comments · 0 reposts
Last updated 2026-08-01