Matt Green — Co-Founder & Chief Revenue Officer at Sales Assembly | Helping B2B tech companies improve sales and post-sales performance | Decent Husband, Better Father
Co-Founder & Chief Revenue Officer at Sales Assembly | Helping B2B tech companies improve sales and post-sales performance | Decent Husband, Better Father
Matt Green ranks #396 of 14,983 LinkedIn creators in GTM / Go-to-Market, and is a standout voice in United States. They have 62.1K followers and published 33 posts in the last 30 days at a 0.2% average engagement rate.
- 62.1K followers
- 33 posts / 30d
- 0.2% avg engagement
- 1.2K follower growth / 30d
The roast
Matt Green claims he teaches teams how to scale, yet he’s posted 33 times in a month to move the needle on 60,000 followers by a total of 5,000 likes. He’s the physical manifestation of a slide deck that explains why nobody bought the software.
About Matt
I help B2B tech companies build sales teams that actually scale - without the growing pains that kill momentum. Before Sales Assembly, I lived the hyper-growth movie. Leading revenue teams, juggling targets, watching orgs hire faster than they could train. Growth without structure eventually collapses under its own weight. That lesson stuck. So we built Sales Assembly. The preeminent skill development platform for CROs, VPs of Sales, Enablement and GTM leaders at B2B tech companies trying to do more with less. We work with hundreds of companies through live certifications, peer groups, and community - not pre-recorded videos collecting dust in an LMS nobody opens. Here's what we've learned: the teams closing at the highest rates are the ones whose reps can actually run discovery, multithread a deal, and sell with champions instead of hoping one contact carries them across the finish line. That's what we train. Repeatable systems for the parts of sales that most orgs leave to chance. Somewhere along my journey, I became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and a mentor with Techstars. I spend a lot of time with founders and operators chasing the same thing - building something that lasts without taking themselves too seriously. Outside of all that, I'm a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1-11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything. After all, my high school yearbook quote was "Don't take life too seriously. It's not like you're getting out of it alive." tl;dr = I write about what it actually takes to build and scale GTM teams - the wins, the losses, and the stuff nobody talks about in between.
Highlights
- Big Audience — 62,135 followers · top 1%
- Consistent Creator — 33 posts in 30d · top 5%
- Top 5% in United States — Ranked #149 of 5205 creators
- Top 10% in GTM / Go-to-Market — Ranked #10 of 105 creators
Recent posts
The avg SaaS org runs about 4 AEs for every Sales Engineer. Plenty run a bonkers 10 to 1 ratio. So SE time gets rationed like there's no tomorrow. Everything else, the discovery calls, the MM demos, the security questions on a $40K deal, goes in naked with no technical backup at all. Then the buyer asks the one thing your AE can’t answer cold, and you get some flavor of “great question, lemme get back to you on that.” Coolio. You won’t. That line recovers about one deal in a hundred, and the rest just kinda fizzle out. You aint hiring your way out of this, either. There is no version of
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Four questions tell you if a champion is real. Leaders, coach your reps to ask these questions before you allow them to put a deal in commit: 1. Access. "Who ultimately signs off on this, and can you get me in front of them?" If they dodge, your rep has a coach. Or a cheerleader. Use whatever term you'd like. 2. Influence. "Have you pushed something like this through here before? If you recommend we move forward, who backs you?" You're checking whether their internal folks listen when this person talks. 3. Commitment. "What's your role in making this happen, and will you present it i
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You can't name one AI tool your team built last month. They built six and one of them is already talking to your customers lol. Y'all have some motivated and talented folks on your team routing around the slow center, building stuff that works, off the books, until one of them ships something dumb in public or walks out the door with the only copy of the thing your pipeline now runs on. If you look around, maybe one AE built an interactive site instead of the slide deck, and it's legit better than the deck. Good stuff. Another wired up a GPT that runs your whole ICP. Also cool. A third
11 reactions · 11 comments · 0 reposts