Manuela Bárcenas — Head of Marketing at Fellow.ai, the secure AI meeting assistant | Sharing reflections on how AI is reshaping work ✨
Head of Marketing at Fellow.ai, the secure AI meeting assistant | Sharing reflections on how AI is reshaping work ✨
Manuela Bárcenas ranks #289 of 14,983 LinkedIn creators in Computer Software, and is a standout voice in Canada. They have 17.9K followers and published 13 posts in the last 30 days at a 2.6% average engagement rate.
- 17.9K followers
- 13 posts / 30d
- 2.6% avg engagement
- — follower growth / 30d
The roast
Manuela spent eight years building a brand from the ground up just to convince people to use AI so they can avoid the one thing she’s clearly spent her career ignoring: actually talking to a human being. She’s the Head of Marketing for a meeting assistant that exists primarily so she can pretend her 17,000 followers are a board meeting.
About Manuela
I'm a startup marketer on a mission to help leaders and their teams work better together with the help of AI.As Fellow's first marketing hire, I have spent eight years building the company's content, brand, and product marketing programs from the ground up.If you’d like to learn more about how we’re helping leaders harness AI to run better meetings without compromising security or compliance, don’t hesitate to reach out!
Highlights
- Top 5% in Computer Software — Ranked #54 of 4267 creators
- Top 5% in Canada — Ranked #7 of 425 creators
- High Impact — 466 avg engagements per post · top 5%
- Big Audience — 17,875 followers · top 10%
Recent posts
“Wait, aren't you the SAAS NORTH emcee?" Yes! And I still am. I've had the honour of opening and closing this conference since 2023, and I'll be holding the mic again in 2026. But this year there's something new: I made the Speaker Squad '26, player card and all. Here's the story behind mine. In 2018, I was marketing hire #1 at Fellow. I built our content engine from scratch: the blog, the podcast, the template library. Then AI rewrote our entire category, and I got to build it all over again. That second playbook, marketing through an AI re-platforming without losing your brand, is wh
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The best part of our company offsite wasn’t about us. It was our customers 👋💜 At our summer employee summit, the whole Fellow team got together for two days. And one of my favourite moments was the two customer interviews we ran live, on the big screen, in front of everyone. Aydin Mirzaee interviewed one. I got to interview the other. Benjamin Varner, COO at Karpel Solutions, has used Fellow for almost three years. His team lives by a “no agenda, no attendance” rule, and he came with sharp ideas on what we should build next. Jorge Aulestia, Director of Enterprise Systems at Cumming Group
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Once upon a time, there was this small company with big ambitions. I joined in 2018, alongside 3 developers and 3 very smart founders. We had an office with no lunch tables. Lunch sometimes happened sitting on the floor. We recorded product launch videos using garbage bins as tripods. We shared the office with other startups in the city. Fast forward to 2026, and 5,000+ organizations worldwide trust Fellow - AI Meeting Assistant as their secure AI meeting agent, and we are gathering to have the famous rooftop party Aydin Mirzaee told me about during my interview: "If we hit this very import
32 reactions · 1 comments · 0 reposts