Malhar Raiyani — D2C & Growth Systems Lead | Founder’s Office @ Alpino | Ex-Founder @ Dailyfit | Scaling D2C & Category Growth | Performance × Creative × Systems

About Malhar

I work at the intersection of growth, product, and consumer behavior building systems that scale brands, not just campaigns.Currently part of the Founder’s Office at Alpino, where I lead growth across D2C, performance marketing, and category expansion in India’s protein space.My role spans the full growth engine from acquisition to retention, from product to positioning.This includes:• Leading D2C and performance marketing to drive scalable revenue• Building creative systems that convert not just content that looks good• Shaping product marketing, GTM strategy, and new launches• Designing retention and customer experience systems beyond first purchase• Driving influencer-led demand and storytelling at scale• Aligning marketing, product, and operations into one growth systemI don’t see these as separate functions.Growth today is a connected system where product, creative, distribution, and customer experience must work together.My focus is simple:build a predictable, profitable growth engine while contributing to Alpino’s long-term goal of becoming India’s leading protein brand.Long term, I’m interested in building category-defining D2C brands and solving growth at scale through systems, not hacks.If you’re building in D2C, performance, or consumer brands always open to meaningful conversations.