Laurita Florez — Content & product marketing for B2B tech companies & SaaS startups | Founder @Marketing Thinking | LinkedIn Top Voice | Ex-EY
Content & product marketing for B2B tech companies & SaaS startups | Founder @Marketing Thinking | LinkedIn Top Voice | Ex-EY
Laurita Florez ranks #464 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in Peru. They have 18.1K followers and published 4 posts in the last 30 days at a 5.2% average engagement rate.
- 18.1K followers
- 4 posts / 30d
- 5.2% avg engagement
- — follower growth / 30d
The roast
Laurita lists her specialties as innovation and disruptive strategy, yet her posting cadence is a rounding error away from retirement. She’s a LinkedIn Top Voice who has clearly mastered the art of being famous for having absolutely nothing to say.
About Laurita
Hi, I'm Laurita 👋 I'm a content marketer. Copywriter. Analytical and curious mind. Passionate about lifelong learning, customer behavior understanding and innovation. My curiosity constantly moves me to propose disruptive ideas, design and implement online and offline marketing strategies focused on adding value to businesses, customers and society. Specialities: strategic marketing, content marketing, copywriting, customer and market research, innovation management
Highlights
- High Impact — 942 avg engagements per post · top 5%
- Top Engager — 5.20% rate · top 10%
- Top 10% in Marketing & Advertising — Ranked #54 of 931 creators
- Big Audience — 18,122 followers · top 10%
Recent posts
A content director I know was assigned to rewrite her company’s homepage. So she got to work. She did a listening tour: What did sales need from the homepage that they weren’t getting? Where were prospects getting hung up? She pulled up the heatmap. Where were they rage clicking? How far did most people scroll and where did they stop? Then she did some audience research on Reddit. How did the target buyer describe their problems? What complaints did they have? She met with the design team to discuss everything from UX elements to H1 character counts. She used all that to write, rewri
1.6K reactions · 238 comments · 68 reposts
If you're a B2B CMO thinking of replacing your PMM team with AI agents because they can: - build a one-pager - write messaging - create slides - draft a case study -analyze themes from win/loss calls ...you were never really using their expertise in the first place. Content creation is absolutely part of the job, but it comes AFTER, and as a result of, the: - deep expertise in your customer, product, and market to inform strategy recommendations - nuanced understanding of your competitive landscape--not just what competitors say on their homepages, but how their products actually work - abili
194 reactions · 19 comments · 6 reposts
Any writers with 10 minutes should read this survey of 5000 writers on AI and creativity. It illustrates where there is consensus already, and where consensus, I think, has yet to be built... The survey was run by writing app Ellipsus, which noted that the sample "skews toward fiction writers". 1. “𝘛𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘭 𝘱𝘰𝘭𝘪𝘤𝘪𝘯𝘨 𝘰𝘧 “𝘈𝘐-𝘭𝘪𝘬𝘦” 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘩𝘢𝘴 𝘣𝘦𝘨𝘶𝘯 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘮𝘪𝘯𝘦 𝘵𝘳𝘶𝘴𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘸𝘳𝘪𝘵𝘦𝘳𝘴 𝘢𝘯𝘥 𝘳𝘦𝘢𝘥𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘧𝘳𝘢𝘤𝘵𝘶𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘧𝘳𝘰𝘮 𝘸𝘪𝘵𝘩𝘪𝘯.” We're not helping anyone
71 reactions · 12 comments · 6 reposts