Kritika Swarup Shah — Marketing; Growth; Parenting;
Marketing; Growth; Parenting;
Kritika Swarup Shah ranks #153 of 14,983 LinkedIn creators in Computer Software, and is a standout voice in India. They have 8.1K followers and published 8 posts in the last 30 days at a 16.4% average engagement rate.
- 8.1K followers
- 8 posts / 30d
- 16.4% avg engagement
- — follower growth / 30d
The roast
Kritika says she built teams to scale startups to millions, but her biggest accomplishment is maintaining an engagement rate high enough to convince herself anyone actually cares about her "fine dining" itineraries. She’s the Head of Marketing at Recruiterflow, a company so forgettable that her job description is essentially just a cry for attention from people who already work there.
About Kritika
Seasoned marketing professional with 10+ years of experience with B2B SaaS products - growth, positioning, and product marketing. Led end-to-end marketing functions in scaling from 0 to $8M+ revenue and profitable exits. Built and nurtured marketing teams to reach these goals, while ensuring stakeholder management and cross-functional collaboration. I believe in the power of software-as-a-service in making businesses more efficient and powerful today. I enjoy a good read, quiet airy spaces and a hot coffee. My definition of a good holiday is an isolated place with fine dining. I believe in humble living but tend to spend a fortune on what catches my fancy. Functional Expertise: Online growth hacking, New user experience, Reliable AB testing, Content Strategy, Marketing communications, Online marketing, Brand positioning
Highlights
- Top 1% in Computer Software — Ranked #24 of 4267 creators
- Top 1% in India — Ranked #6 of 671 creators
- High Impact — 1,327 avg engagements per post · top 5%
- Top Engager — 16.36% rate · top 5%
Recent posts
Holds true for all brands. The caveat is that the seeding should be in relevant accounts that look similar to your audience or the people your audience wants to listen to.
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In the age of software fatigue and AI fomo -- outbound marketing works. Think an orchestration where events, outbound emails, cross funnel linkedIn ads, content, socials, partners, all work in tandem to reinforce the brand identity. Think - customer understanding of positioning and messaging that resonates -- floating through this orchestration, so there is an audience that wants to listen. Think - brand assets that reaffirm what the positioning claims, and backs it up with industry approval. Think - mid-funnel activation to make sure your brand translates into value, once the audience is r
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Every Natural Language Search out there is just Boolean hiding behind a chatbox. That's it. That's the whole trick. You type a sentence. The tool strips it into filters — skills, location, seniority, maybe a funding stage if you're lucky. The nuance gets lost. Building a true natural language search requires thinking from the ground up and that’s exactly what we’ve done with AIRA Search. AIRA Search actually understands your query. It build a strategy, looks through the entire metadata, and then surfaces results with a detailed explanation of why a candidate is fit. Think about this: You
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