Kenneth Backofen — Fractional CMO & Demand Generation | VP of Marketing | B2B SaaS GTM, ABM, Revenue Growth | MSP, Cybersecurity, Supply Chain Management
Fractional CMO & Demand Generation | VP of Marketing | B2B SaaS GTM, ABM, Revenue Growth | MSP, Cybersecurity, Supply Chain Management
Kenneth Backofen ranks #147 of 18,341 LinkedIn creators in Management Consulting, and is a standout voice in United States. They have 2.6K followers and published 2 posts in the last 30 days at a 209.9% average engagement rate.
- 2.6K followers
- 2 posts / 30d
- 209.9% avg engagement
- 80 follower growth / 30d
The roast
Kenneth Backofen claims to specialize in high-growth demand generation, but his engagement rate is currently performing like a leaky funnel in a drought. He’s built a 17-year career scaling revenue engines while his own LinkedIn profile has effectively reached zero-percent market penetration.
About Kenneth
B2B SaaS marketing leader with over 17 years of experience building and scaling demand generation and go-to-market engines that drive predictable revenue and pipeline growth. I specialize in demand generation, revenue marketing, ABM, and GTM strategy, partnering closely with Sales, Product, and RevOps to turn marketing into a measurable growth driver. My work focuses on creating repeatable systems—across channels, data, and teams—that scale efficiently in high-growth and PE-backed environments. Recent impact includes: • Built UPSTACK’s first full-funnel demand engine, driving a 1,100% increase in inbound leads, a 78% lift in opportunities, and a 28% reduction in cost per opportunity • Leveraged AI-enabled predictive intent and ABM platforms (including 6sense) to improve targeting, conversion rates, and pipeline efficiency • Led global marketing teams at RFgen Software, delivering 214% YoY revenue growth and a 117% increase in ACV pipeline • Implemented modern marketing automation, analytics, and persona-driven messaging to improve funnel velocity and ROI Core strengths: • Demand Generation & Revenue Marketing • B2B SaaS Go-to-Market Strategy • ABM & Predictive Intent • Marketing Automation & Advanced Analytics • Sales Alignment & Pipeline Acceleration • Team Building & Marketing Leadership I thrive in environments where marketing operates as a strategic partner to the business—owning outcomes, aligning tightly with revenue, and continuously optimizing for impact.
Highlights
- Top Engager — 209.89% rate · top 1%
- High Impact — 5,357 avg engagements per post · top 1%
- Top 1% in United States — Ranked #48 of 5774 creators
- Top 5% in Management Consulting — Ranked #7 of 487 creators
Recent posts
I created The CMO Guide 2026 with Claude. A guide designed for marketing leaders who want to understand how to use Claude to structure, accelerate, and manage their marketing workflows with AI. Because in 2026, the role of the CMO is changing dramatically. The best CMOs won’t be the ones who use AI occasionally. They will be the ones who know how to build real AI-augmented marketing systems. It’s no longer just about managing: → brand strategy → editorial calendars → marketing campaigns → content teams → performance reporting The real challenge is: How do you build an AI-augmented mark
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Worth a read if you’re a B2B SaaS leader staring at flat pipeline numbers wondering whether the fix is a new hire or a new strategy. Good breakdown of the difference between an execution gap and a strategy gap, and when a fractional consultant actually makes sense versus a full-time role. https://lnkd.in/e_M275HT #B2BSaaS #DemandGeneration #ABM #GrowthMarketing #DemandGenerationConsultant #MarketingConsultant
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With Anthropic and OpenAI eyeing $1 trillion IPOs, there has been a lot of talk about AI taking over jobs. Conveniently, both CEOs just walked back their predictions of mass white-collar displacement. Draw your own conclusions about the timing. I dug into what the data actually shows. https://lnkd.in/ecCUDnMw #AI #FutureOfWork #B2BSaaS #MarketingConsultant #B2BMarketing
4 reactions · 1 comments · 0 reposts