Kate Haughton — Senior Vice President, Global Marketing & E-Commerce at Fusion Worldwide
Senior Vice President, Global Marketing & E-Commerce at Fusion Worldwide
Kate Haughton ranks #346 of 14,983 LinkedIn creators in Semiconductors, and is a standout voice in United States. They have 4.1K followers and published 7 posts in the last 30 days at a 17.5% average engagement rate.
- 4.1K followers
- 7 posts / 30d
- 17.5% avg engagement
- — follower growth / 30d
The roast
Kate Haughton manages Global Marketing for Fusion Worldwide, a company that sounds like a front for a low-budget Bond villain but operates as the world’s most exciting wholesaler of circuit boards. She spent years mastering the art of the pivot only to end up writing "differentiated narratives" for people who buy RAM in bulk.
About Kate
An executive operator with strong business and financial acumen. Links marketing strategy and execution to business goals and results. Excels in leading digital marketing transformations, delivering best-in-class brand and revenue generation programs, and transforming omnichannel customer experiences. Recognized for being a unifier who builds, inspires, and empowers teams. Creates value by elevating brands with differentiated narratives, content, campaigns, events, and digital marketing. Leverages data-driven strategies to find new customers, retain existing ones, and build brand advocates. Uses strong collaboration skills to gain buy-in and alignment across the C-suite based on the vision for the business and marketing’s contribution to sustainable growth and long-term value creation. Key Strengths: • Business-to-consumer (B2C) and business-to-business (B2B) marketing • Management (change, operations, people, budget, vendor) • Digital transformation • Research (market, buyer, competitor, and product) • Branding and messaging • Public and analyst relations • Go-to-market (GTM) brand and demand campaigns • Product and industry marketing • Customer and partner marketing • Content marketing and global events • Account-based marketing (ABM) • Demand and revenue generation • Automation and customer relationship management (CRM) • Digital marketing (paid, owned, and earned) • Sales enablement
Highlights
- Top Engager — 17.54% rate · top 5%
- Top 5% in United States — Ranked #130 of 5205 creators
- High Impact — 724 avg engagements per post · top 5%
- Top 10% in Semiconductors — Ranked #1 of 16 creators
Recent posts
Marketing done right 👏 👌
1.5K reactions · 0 comments · 97 reposts
You’ve probably heard this one before: your brand is what people say about you when you’re not in the room. Here’s the part we don’t talk about enough: those conversations aren’t defined by your logo, your font, or your latest campaign. They’re shaped by how you actually show up for your customers and your community, day in and day out. On the latest episode of Growth Talks, Tamara Mendelsohn breaks down the marketing playbook behind Eventbrite’s success -- and the mindset shift every marketer needs to create real customer value across every touchpoint. Because brand love isn’t a color p
118 reactions · 2 comments · 9 reposts
This is what it looks like when your team's expertise earns a seat at the table. The Wall Street Journal called Marcus because he knows this market better than almost anyone. 30-50% of orders going unfulfilled. Prices nearly doubling in Q1. Supply constraints running through 2027. Our customers are living this every day. We are proud to help them navigate it. Fusion's here to help you get #OutInFront of #electroniccomponent supply disruption, and stay there. #FusionWorldwide Marcus, you are simply the best.
6 reactions · 0 comments · 0 reposts